Millennial Media today published its monthly S.M.A.R.T report for November, chocked full of data related to mobile advertising as seen from its vast network.

Millennial reports the U.S. mobile Web grew to 89M users in November, of which Millennial reaches 8 out of 10 users, or 76M total.  In terms of mobile advertising by vertical, the most surprising data in the report for this month was the massive growth seen in finance, retail and telecommunications.  The financial services category grew an astounding 802% year-over-year, while retail and restaurants grew an equally impressive 745%.  The telecommunications vertical grew by over 719% year-over-year.

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Millennial Media today published its monthly “Mobile Mix” report for November, in which — for the first time ever — Android and iOS are tied in terms of mobile advertising impressions on the company’s network.

The platform wars continue, as both iOS and Android each attracted 38 percent of all impressions during November, while RIM took third place with 19% and Windows Phone 7 tied with Symbian for fourth — each with just 2% of network impressions.  Smartphones continue to dominate, as Millennial reports they accounted for 58% of all impressions in November.

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Mobile advertising network Mojiva today released data from its monthly report on carrier, operating system and device activity, indicating that while Android users are the most active, Blackberry users show the highest engagement with mobile advertising.

Focusing on Thanksgiving weekend in November, Mojiva found that Android users held the greatest share of activity on both the mobile Web and apps with 37% of total network share, while RIM users showed the highest engagement overall with a CTR of 0.75%.  The report, aptly named “The Mullet,” also shows devices running Symbian still have a strong presence internationally due to Nokia’s longstanding stronghold, however iPhone devices still lead — especially in highly-dense mobile communities like the US, UK and Canada.

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Honoring the launch of Windows Phone 7, there’s been a lot of attention paid to Microsoft’s new mobile platform recently.  Distimo’s latest mobile application report for November is no different, which takes a hard look at the early stage of Microsoft’s new Windows Marketplace for Mobile and its small mobile application ecosystem.

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Opera today released its latest “State of the Mobile Web” report in which it details continued strong growth of its Opera Mini browser combined with impressive usage statistics and insight.

In October, Opera Mini had over 76.3 million users, a 7.1% increase from September 2010 and up more than 92% compared to October 2009.  Even more impressive, Opera Mini users viewed over 41.6 billion pages in October 2010, representing an increase of 142% since last October.  In terms of data, which I always find the most interesting, the company claims users generated over 616 million MBs of data for operators worldwide — up 15.1% since September and up 134% since last year.  Since data is compressed up to 90%, the company claims users would have viewed over 5.7 petabytes of data in October.

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Millennial Media published its latest Mobile Mix Report for the month of October, detailing new stats on smartphone OS adoption and other impressive growth statistics.

Most notably, Millennial reports Android is now tied with Apple’s iOS as the leading smartphone OS platform on its network, with an 8% increase month-over-month and 37% impression share.  Apple, which remains the leading device manufacturer on Millennial’s network, accounted for 25% of all impressions network-wide in October.  Apple has held the top spot for the past 13 months.

Motorola moved into the number three spot in terms of device manufacturers, holding a 15% impressions share, with two new devices debuted on the Top 30 Mobile Device list — the Droid 2 and Droid X.  RIM, while still declining, had six of the Top 30 Mobile Devices in October, with the BlackBerry Curve overtaking the Motorola Droid for the number two position.  RIM ad requests grew 43% month-over-month.  For more data, head on over and download the complete report, which is located here.

ComScore today released new data on key trends in the U.S. mobile phone industry as seen during Q3 2010.  The report ranked the leading mobile OEMs and smartphone OS platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular mobile content usage across all demographics.

As of September, comScore indicates there are roughly 234 million Americans ages 13 and older using mobile phones.  Surprisingly, Samsung holds on to the top spot in terms of OEM device manufacturers in the US with a 23.5 percent share.  LG ranked second with 21.1 percent share, followed by Motorola (18.4 percent share), RIM (9.3 percent share, up 0.5 percentage points) and Nokia (7.4 percent share).

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