Archive | Opinion

MMW Op-Ed: It’s Too Cold to Shop

MMW Op-Ed It’s Too Cold to ShopThe following is an exclusive guest contributed post to MMW by Samantha Stallard, Content Marketing Manager of Fluent.

As a girl growing up in Georgia, I had no business moving to New York as an adult. I don’t know how to function in the bone-chilling winter months. It still baffles me that my daily responsibilities don’t come to a screeching halt when it’s snowing outside – in Atlanta, schools close, work pauses, and chaos ensues at the mere threat of inclement weather.

As much as I want to hibernate in my apartment with nothing but Netflix and flannel blankets until spring, I’m slowly learning to function in the cold.

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Posted in Mobile Marketing, Mobile Shopping, Opinion, Platforms, Smartphones, Technology0 Comments

MMW Op Ed: The Cross-Channel Conundrum

MMW Op Ed The Cross-Channel ConundrumThe following is a guest contributed post to MMW from Andrew Hoeberichts, Senior Vice President of Merkle’s Travel, Media, and Entertainment Practice.

Applying insightful analytics begins with the ability to have a clear and unified view of the consumer. This is becoming more and more difficult with today’s cross-channel consumer.

Direct marketing was built around the idea of a single household with each household having a single decision maker. In today’s world, however, the household structure is far more complex. There are now multiple decision makers interacting across multiple devices in both linear and digital modes. Given this dynamic, it has become very difficult to design an accurate picture of today’s consumer behavior at the individual level.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Opinion, Platforms, Technology0 Comments

Top 5 Mobile Marketing Trends to Watch for in 2015

Top 5 Mobile Marketing Trends to Watch for in 2015The following is an exclusive guest contributed post to MMW from Hanit Marinov, VP of Marketing at Perion Network.

“Mobile-first” has become a mantra for most businesses and mobile marketing has become a top strategy for acquiring and engaging customers.

How exactly will we see the mobile marketing industry grow in 2015?

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Posted in Marketing Strategy, Mobile Marketing, News, Opinion, Predictions, Technology0 Comments

From Pony Express to Warp Speed: 5 Ways Market Research Will Evolve in 2015 and Beyond

From Pony Express to Warp Speed 5 Ways Market Research Will Evolve in 2015 and BeyondThe following is a guest contributed post from Kyle Henderson, Founder of YouEye.

Market research has been an important component of business since the first business defined the first target customer. Over the years, the approaches have evolved, but at its core, market research has always been about identifying market opportunities and customer preferences. Nowadays this has become more of a challenge for companies as the speed of business has accelerated.

Hundreds of thousands of new offerings, campaigns, apps, services, and products come to the market every day. Opportunities are ever changing. Companies that still rely on traditional focus groups, market research labs, or simple surveys find it difficult to collect rich, accurate, actionable intelligence that they can apply in real time. But market research is evolving too.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Opinion, Platforms, Technology0 Comments

Could Local Advertisers be the Biggest Winners of the Midterm Elections?

2014 midterm elections USAThe following is an exclusive guest contributed post shared with MMW by Andy Monfried, CEO of Lotame.

Much has been written about the migration of political ad spend to digital channels. The significance of this trend can’t be overstated. Politics and advocacy are two sectors that were among the most rooted in the ‘traditional’ way of doing things. Dollars flowed to national and regional TV, with digital an afterthought at best. All that has changed dramatically over recent election cycles.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Opinion, Platforms, Predictions, Technology0 Comments

MMW Op-Ed: Five Tips for Mobile Retargeting

MMW Op-Ed Five Tips for Mobile RetargetingThe following is a guest contributed post to MMW by Michael Benedek, CEO of Datonics.

The practice of retargeting ads to consumers who have shown a previous interest in a product or service has been around for years. However, changes in consumer behavior online and across devices has added a layer of complexity to this practice. A few years ago, advertisers would see a return on ads that were retargeted based on activity from the desktop alone, but now, with users switching from a desktop, to a phone, to a tablet and so on, retargeting is not as simple as it once was and advertisers need to rethink some of their old strategies.

Here are some tips to keep in mind to retarget successfully in the midst of this shift:
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Opinion, Platforms, Technology0 Comments

MMW Op-Ed: Five Tips for Creating the Best Digital Loyalty Program

Five Tips for Creating the Best Digital Loyalty ProgramThe following is a guest contributed post to MMW from Joe Brannon, CEO of textLIVING.

Loyalty programs can be a great way to drive sales and build closer customer relationships. But it’s important to design your reward program carefully so that you can get customers on board quickly and then keep them engaged for the long-term. When searching for the perfect digital rewards platform, it’s important to make sure it is simple for both you and your customers to use – and that it keeps customers happy after they’ve signed up and generates valuable data for you. Here are five tips to build a reward program you and your customers will love.

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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Opinion, Platforms1 Comment