Archive | Opinion

From Pony Express to Warp Speed: 5 Ways Market Research Will Evolve in 2015 and Beyond

From Pony Express to Warp Speed 5 Ways Market Research Will Evolve in 2015 and Beyond 300x146 From Pony Express to Warp Speed: 5 Ways Market Research Will Evolve in 2015 and BeyondThe following is a guest contributed post from Kyle Henderson, Founder of YouEye.

Market research has been an important component of business since the first merchant defined the first target customer. Over the years, the methods have evolved, but at its core, market research has always been about identifying market opportunities and customer preferences. This has become more of a challenge for companies now that there are hundreds of thousands of new sites, apps, services and products coming to the market every day.

The pace of commerce is much quicker today and more mobile-focused. Companies that still rely on traditional focus groups and market research labs find it difficult to get accurate, actionable intelligence that they can apply in real time. But market research is evolving too. Here are five trends that will transform market research in 2015 and beyond.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Opinion, Platforms, Technology0 Comments

Could Local Advertisers be the Biggest Winners of the Midterm Elections?

Could Local Advertisers be the Biggest Winners of the Midterm Elections 300x187 Could Local Advertisers be the Biggest Winners of the Midterm Elections?The following is an exclusive guest contributed post shared with MMW by Andy Monfried, CEO of Lotame.

Much has been written about the migration of political ad spend to digital channels. The significance of this trend can’t be overstated. Politics and advocacy are two sectors that were among the most rooted in the ‘traditional’ way of doing things. Dollars flowed to national and regional TV, with digital an afterthought at best. All that has changed dramatically over recent election cycles.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Opinion, Platforms, Predictions, Technology0 Comments

MMW Op-Ed: Five Tips for Mobile Retargeting

MMW Op Ed Five Tips for Mobile Retargeting 300x168 MMW Op Ed: Five Tips for Mobile RetargetingThe following is a guest contributed post to MMW by Michael Benedek, CEO of Datonics.

The practice of retargeting ads to consumers who have shown a previous interest in a product or service has been around for years. However, changes in consumer behavior online and across devices has added a layer of complexity to this practice. A few years ago, advertisers would see a return on ads that were retargeted based on activity from the desktop alone, but now, with users switching from a desktop, to a phone, to a tablet and so on, retargeting is not as simple as it once was and advertisers need to rethink some of their old strategies.

Here are some tips to keep in mind to retarget successfully in the midst of this shift:
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Opinion, Platforms, Technology0 Comments

MMW Op-Ed: Five Tips for Creating the Best Digital Loyalty Program

Five Tips for Creating the Best Digital Loyalty Program 300x213 MMW Op Ed: Five Tips for Creating the Best Digital Loyalty Program The following is a guest contributed post to MMW from Joe Brannon, CEO of textLIVING.

Loyalty programs can be a great way to drive sales and build closer customer relationships. But it’s important to design your reward program carefully so that you can get customers on board quickly and then keep them engaged for the long-term. When searching for the perfect digital rewards platform, it’s important to make sure it is simple for both you and your customers to use – and that it keeps customers happy after they’ve signed up and generates valuable data for you. Here are five tips to build a reward program you and your customers will love.

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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Opinion, Platforms1 Comment

Is Facebook a Fiasco for Budding Entrepreneurs?

Is Facebook a Fiasco for Budding Entrepreneurs 300x201 Is Facebook a Fiasco for Budding Entrepreneurs?Are you — like most people — checking into Facebook multiple times a day? And is the time spent adding up to something more than idle scooting around reading your friends’ posts about holiday vacations or sitting rapt watching kitten videos?

Maybe, insists one author, your time is being squandered to no good end.

“With over 750 million active accounts, an astounding one in nine people in the world log on to Facebook, arguably the most addictive social media site,” says Anna James in a recent post at Fortune. “Studies reveal that Facebook makes us spend more, work less, and generally, discourages us. In this, has Facebook become a liability for budding entrepreneurs?”

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Posted in Mobile Social, Opinion0 Comments

MMW Op-Ed: Rise of the Social Analyst

MMW Op Ed Rise of the Social Analyst 300x199 MMW Op Ed: Rise of the Social AnalystBy Jordan Enright-Schulz, product marketing manager for Adobe Social.

Social media marketing is growing up, in large part due to the rapid development of sophisticated social media management platforms with capabilities that enable the social marketer to demonstrate tangible business results.

In recent weeks, major social platforms including Twitter, Pinterest, and Instagram have announced richer analytics offerings, enabling marketers to track the performance of their efforts within the social networks and, in some cases, how those efforts impact downstream results. These new developments signal a paradigm shift in social data collection and analysis. Since its infancy, social has continued to evolve as a marketing and engagement strategy, and we’ve now reached the accountability phase of this evolution:

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FollowAnalytics Launches a Much Needed Mobile Marketing Scorecard

FollowAnalytics Launches a Much Needed Mobile Scorecard 300x200 FollowAnalytics Launches a Much Needed Mobile Marketing ScorecardOne of the new mobile tools unveiled at last week’s Dreamforce 2014 was the Mobile Marketing Scorecard by FollowAnalytics. This new analytics tool, which will be free for its first 90 days, allows mobile marketers to access analytics for their mobile marketing campaigns gathered by nine key mobile marketing metrics.

The metrics include rankings, ratings, engagement, promotion, freshness, activity, visibility, and sentiment. This allows mobile marketers to create a much needed benchmark in the world of mobile marketing.

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Opinion, Resources, Smartphones, Technology1 Comment