Are you — like most people — checking into Facebook multiple times a day? And is the time spent adding up to something more than idle scooting around reading your friends’ posts about holiday vacations or sitting rapt watching kitten videos?
Maybe, insists one author, your time is being squandered to no good end.
“With over 750 million active accounts, an astounding one in nine people in the world log on to Facebook, arguably the most addictive social media site,” says Anna James in a recent post at Fortune. “Studies reveal that Facebook makes us spend more, work less, and generally, discourages us. In this, has Facebook become a liability for budding entrepreneurs?”
Posted in Mobile Social, Opinion
By Jordan Enright-Schulz, product marketing manager for Adobe Social.
Social media marketing is growing up, in large part due to the rapid development of sophisticated social media management platforms with capabilities that enable the social marketer to demonstrate tangible business results.
In recent weeks, major social platforms including Twitter, Pinterest, and Instagram have announced richer analytics offerings, enabling marketers to track the performance of their efforts within the social networks and, in some cases, how those efforts impact downstream results. These new developments signal a paradigm shift in social data collection and analysis. Since its infancy, social has continued to evolve as a marketing and engagement strategy, and we’ve now reached the accountability phase of this evolution:
Posted in Marketing Strategy, Mobile Social, News, Opinion, Predictions, Technology
One of the new mobile tools unveiled at last week’s Dreamforce 2014 was the Mobile Marketing Scorecard by FollowAnalytics. This new analytics tool, which will be free for its first 90 days, allows mobile marketers to access analytics for their mobile marketing campaigns gathered by nine key mobile marketing metrics.
The metrics include rankings, ratings, engagement, promotion, freshness, activity, visibility, and sentiment. This allows mobile marketers to create a much needed benchmark in the world of mobile marketing.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Opinion, Resources, Smartphones, Technology
The following is an exclusive guest contributed post from Adobe Campaign’s Senior Product Marketing Manager, Patrick Tripp.
The first known email campaign generated more than $13 million in sales as the Digital Equipment Corporation (DEC) established a need for the computer in every office (source ORBTR). We don’t know if DEC, pointed to the outfield like Babe Ruth before cracking the ball farther than anyone had seen, but we do know the game’s never been the same since.
While it may not be readily apparent, the modern email marketing game is very similar to the game of baseball: Both require teams function like well-oiled machines, executing “plays” with pinpoint precision; both require evolving strategies and tactics to stay ahead of the competition; and perhaps most importantly, both require a thorough understanding of the other team (or in this case customers) to achieve victory.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Opinion, Platforms, Technology
The following is an exclusive guest contributed post from AppsFlyer CEO Oren Kaniel.
With people spending more time online in apps than on the mobile web and mobile advertising expected to grow in excess of 75% to top $31 billion this year, more marketers than ever before are looking for ways to optimize mobile advertising and quantify ROI. They’re also seeking new methods to demonstrate value for marketing spend and justify strategies to their boards.
Today’s data-driven advertising environment is a 180-degree turn from the old-school approach depicted in the famous TV show “Mad Men.” Modern marketers are more goal-focused and numbers-conscious. They don’t simply throw money at sources and hope something pays off in the form of better conversions and audience engagement – they actively seek to optimize their strategies in real time. Here are four tips you can use to get the most out of your mobile ad spend:
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Posted in Marketing Strategy, Mobile Advertising, Opinion, Platforms, Technology
The following is a guest contributed post from Cristian Arno, the founder and managing director of Lingo24, a translation and localization company.
As more and more of us take our internet browsing and shopping onto mobile devices, small screens are becoming increasingly big business. According to a report from RKG, more than a quarter of search traffic in 2013 was mobile rather than static. Google’s Matt Cutts suggested that mobile might overtake static search overall by the end of this year. In some territories the tipping point has already been reached. Smartphones have been the most common way for people to connect to the internet in India and China since 2012, making mobile optimization even more important for businesses looking to expand into emerging markets.
It’s not only the increasing volume of mobile traffic that’s important but also the differing usage habits of mobile users. According to a report by Google nine out of ten smartphone users have taken action as a result of a mobile search. For more than two thirds (68%) this involved visiting a business (either online or in person) and for 52% it involved making a direct purchase.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Search, News, Opinion, Platforms
The following is an exclusive guest contributed post to MMW from Roy DeYoung, Senior Vice President of Creative Services for PM Digital.
Since the advent of ecommerce, competition for consumer attention, sales, and subsequently, loyalty has grown; with increased customer touchpoints and accessibility more brands and products are launching everyday making it more difficult to attain or maintain market share. Regardless of size and history every brand- from startups like Birchbox to brand giants like Nike- have to continuously battle existing, and even upcoming competitors for consumer affinity and dollars.
Resting on brand laurels is no longer an option; consumer satisfaction with an ad campaign or a product launch from yesteryear does not necessarily translate into long-term interest or loyalty. If brands want to have a voice in today’s fluid on and offline markets, they have to be willing to invest in engagement strategies captivating enough to garner attention but nimble enough to adapt to consumers’ ever-changing behaviors and lifestyles.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Opinion