Archive | Platforms

BIA/Kelsey: SMB Marketers Have a Growing Appetite for Social Media

BIA Kelsey SMB Marketers Have a Growing Appetite for Social Media 300x204 BIA/Kelsey: SMB Marketers Have a Growing Appetite for Social MediaBIA/Kelsey has shared with MMW the latest data from its Local Commerce Monitor, an ongoing study of the advertising behaviors of small to medium-sized businesses.

Based on the most recent information available, there is robust social media usage taking place today among higher-spending SMBs.

According to the study, SMBs that spend more than $25,000 annually on advertising and promotion plan to allocate 17.4 percent of their marketing budgets to social media in the next 12 months, that’s up from 15.6 percent in 2013 and 10.5 percent in 2012—a dramatic increase in two years.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, Platforms, Technology0 Comments

This is For Reel: Redbox Marketing New National Loyalty Program

This is For Reel Redbox Marketing New National Loyalty Program 300x225 This is For Reel: Redbox Marketing New National Loyalty ProgramNow loyal Redbox fans can earn free movie nights.

Redbox, which specializes in renting DVDs, Blu-ray Discs, and video games via automated retail kiosks, is launching Redbox Play Pass, a point-based loyalty program that gives Redbox customers a new way to earn free movie nights.

Redbox customers who are signed up for Redbox emails will be seeing particulars of the program in their inboxes soon.

Redbox now operates about 42,000 kiosks at more than 34,000 locations.

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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology0 Comments

Everything in Your Home is Going Wireless (Whether You Like it or Not)

Everything in Your Home is Going Wireless Whether You Like it or Not 300x168 Everything in Your Home is Going Wireless (Whether You Like it or Not)You may think you don’t need a refrigerator, microwave, or washing machine with a wireless transmitter, but the tech makers of tomorrow say you can’t possibly know you don’t want something until you’ve had it.

And they want you to have it.

This week, MMW learned that Energous Corporation has signed a joint development agreement with Haier Wireless to collaborate on applying WattUp transmitter technology in household appliances such as refrigerators, washing machines, dryers, microwaves, stoves and more.
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Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments

Publishers Dropping the Ball on Email Marketing

Publishers Dropping the Ball on Email Marketing 300x200 Publishers Dropping the Ball on Email MarketingThe basics of email marketing aren’t so basic to everyone.

According to a new report from Lyris, the shift from print to digital has “transformed the publishing industry, but many publishers are still struggling with the basics of email marketing.”

That’s the revelation from a recent FOLIO survey sponsored by Lyris.

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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms1 Comment

Wearables and Workers Make a Perfect Match

Wearables and Workers Make a Perfect Match 300x268 Wearables and Workers Make a Perfect MatchA new survey commissioned by The Workforce Institute at Kronos Incorporated and conducted by Harris Poll is telling us something very, very important about wearable technology.

The global workforce is ready for the wearables revolution.

According to a report summary shared with MMW, workers around the world “are ready to embrace wearable technology at work, with nearly three-quarters (73 percent) of online adults seeing at least one potential workplace benefit.”
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Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments

Criteo’s New Cross-Device Personalized Marketing Solution Getting Buzz

Criteos New Cross Device Personalized Marketing Solution Getting Buzz 300x162 Criteos New Cross Device Personalized Marketing Solution Getting BuzzCriteo, a performance advertising technology company, is getting so much attention this week it’s scary (that’s particularly impressive when you consider that tomorrow is Halloween.)

MMW was briefed by the company yesterday on the freshly announced global availability of its cross-device advertising solution, which enables a single view of consumers’ shopping behavior across all devices.

The goal of the solution? To deliver “precise, personalized ads with accuracy and scale.”
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Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Platforms, Technology0 Comments

Shares of Apple Reach New All Time Highs

Shares of Apple Reach New All Time Highs 300x225 Shares of Apple Reach New All Time HighsFollowing a protracted period of turmoil on Wall Street for Apple that has loomed large over CEO Tim Cook’s tenure at the helm and in the shadow of Steve Jobs, Apple has finally retraced its losses to touch new all-time highs on Wall Street this week.

After a record close on Tuesday, shares of AAPL drifted higher again Wednesday, seemingly bolstered by the unrelenting momentum of last week’s powerful and inspiring earnings report.

Although it remains to be seen if AAPL will move any higher than $107 this week, a growing number of industry analysts and market watchers now believe the next stop for AAPL is $120.

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Posted in Announcements, iOS, IPad, iPhone, News, Platforms, Resources0 Comments