Archive | Platforms

Apple: iPhone 6 is an Overnight Blockbuster

Apple iPhone 6 is an Overnight Blockbuster 281x300 Apple: iPhone 6 is an Overnight BlockbusterWe were told unprecedented consumer demand would soon be apparent for Apple’s iPhone 6.

And that’s exactly what the world observed over the weekend as consumers flocked to Apple’s website so aggressively that it put the company’s online store on the fritz at times.

In the first 12 hours of preorders last Friday morning, Apple saw a new overnight record for preorders, setting the stage for a record-breaking opening sales weekend for a new Apple product launch.

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Posted in Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Restaurant Chains Should Eat This Up: LiveDeal Inc. to Introduce Real Time Offers

Restaurant Chains Should Eat This Up LiveDeal Inc. to Introduce Real Time Offers 300x154 Restaurant Chains Should Eat This Up: LiveDeal Inc. to Introduce Real Time OffersLiveDeal Inc. has announced that it is initiating a partnership program with several national restaurant chains. The publicly traded company operates livedeal.com, a geo-location based mobile marketing platform that allows restaurants to publish “real-time” and “instant offers” to nearby consumers.

According to an announcement shared with MMW, “The program, exclusive to LiveDeal, will connect some of the nation’s largest restaurant chains directly with LiveDeal’s consumer audience who use its real time deal engine, directly bringing real time, premier savings opportunities.”

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Posted in Announcements, Marketing Strategy, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

Infographic: The Booming Business of Social Commerce

Infographic The Booming Business of Social Commerce 300x266 Infographic: The Booming Business of Social CommerceStill don’t think the social commerce industry is real and thriving?  A recent report from Invesp just might change your mind.

“The mobile shoppers who read product reviews on social media channels show a higher conversion rate – as much as 133% higher,” the report reads. “On a grand scale, this conversion represents billions of dollars of business worldwide.”

So just how big is social commerce today? Check out Invesp‘s new infographic shared below.

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Posted in Announcements, Infographics, Marketing Strategy, Mobile Commerce, Mobile Devices, News, Platforms, Technology0 Comments

Report: Cloud Storage Usage on the Rise

Report Cloud Storage Usage on the Rise 300x199 Report: Cloud Storage Usage on the RiseCloud storage, which enables consumers to store material and later access it anytime, any place, or on any device, has gone mainstream.

According to the latest data from Harris interactive, and covered by eMarketer, 39% of U.S. internet users have now turned to the cloud in some fashion. Of this large group, the overwhelming majority said the cloud vastly benefits professionals.

The cloud makes lives easier through simple file-sharing and stress free data backups (41% of those polled attest).

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Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology0 Comments

Leading Mobile Ad Platform Reaches for the Cloud with New Partnership

Leading Mobile Ad Platform Reaches for the Cloud with New Partnership 300x189 Leading Mobile Ad Platform Reaches for the Cloud with New PartnershipCapping off a full stretch of recent cloud-related news,  Equinix — a global interconnection and data center company — tells MMW that it has just reached an agreement with a leading mobile app-tech and monetization company.

Equinix is now in business with Tapjoy, which will pursue a hybrid cloud deployment within Equinix’s International Business Exchange (IBX) data center in Washington, D.C.

According to a provided statement, Tapjoy will leverage the access and multiple connectivity options that Equinix provides for the Amazon Web Services (AWS) Direct Connect cloud service.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Partners, Platforms0 Comments

mHealth: The Headlines You Might Have Missed

mHealth The Headlines You Might Have Missed mHealth: The Headlines You Might Have MissedHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

A home-based, individualized endurance exercise training program at an intended walking speed controlled by a pre-set tempo of music with the assistance of a mobile phone significantly improves exercise capacity, strength of limb muscles and a decrease in inflammation markers in patients with Chronic obstructive pulmonary disease (COPD).

A new study has demonstrated that SMS based screening intervention in Korean American women significantly increased their knowledge of cervical cancer and cervical cancer screening as well as encouraged them to obtain pap test. Korean American women have one of the highest cervical cancer mortality rates in the United States and the lowest Pap test screening rates.

Posted in Announcements, mHealth, Mobile Devices, News, Platforms0 Comments

Room for Improvement: New Study Confirms Lack of Mobile Data

Room for Improvement New Study Confirms Lack of Mobile Data 300x224 Room for Improvement: New Study Confirms Lack of Mobile DataEnterprise data and analytics company Acxion and mobile ad tech firm 4INFO have released findings from their recent joint study “Master Mobile Measurement to Unleash True Cross-Channel Advertising.”

The study, commissioned by the firms and conducted by Forrester Consulting, confirmed a common perception in the mobile ad industry: marketers “lack the confidence required in their cross-channel advertising programs to understand the program’s value and justify higher investment.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments