Archive | Platforms

Online Video Advertising Continues Stratospheric Growth (with Pixability Leading the Way)

Online Video Advertising Continues Stratospheric Growth (with Pixability Leading the Way)With an annual compound cumulative sales growth of 240% over the past 5 years, it’s no surprise that video ad and marketing technology company Pixability just closed an $18 million Series C financing round.

They’re now a formidable leader in video advertising, an industry segment that’s looking to rise over 30% this year, to nearly $8 billion. In fact, they work with the king of online video, YouTube, and many of the biggest brands in the world come to them for effective YouTube marketing campaigns.

Flush with capital, Pixability will be rapidly expanding their ad buying and video marketing technology platforms, as well as international sales, partnerships and business development efforts. The company already provides customers with extensive, enterprise-grade video advertising optimization, something that makes it easier for brands to optimize their video media spend and increase their results.

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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Come-Ons from Kate Upton Make Mobile Video Game Sales Go Up: Is TV More Competitive than Once Thought?
It’s not news that curvaceous cuties have been enlisted for decades to sell everything from spark plugs to shaving cream. What IS news is that the same strategy is being used to sell a mobile video game — and on TV no less.

Nanigans Publishes New FB Advertising Benchmark Report
Ahead of Facebook’s earnings call next week, Nanigans has just released its Q1 2015 Global FB Advertising Benchmark Report.
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Four Big Apps Inbound for Apple Watch

Yahoo Prepping Four Big Apps for Apple WatchYahoo! announced Thursday that four new apps are headed for Apple Watch and will be available on April 24th.

The apps — Yahoo Weather, Yahoo Sports Fantasy, Yahoo News Digest, and Yahoo News Hong Kong — have been  “reimagined and simplified for the watch,” which will let Yahoo deliver a highly engaging and personal experience in a new way.

“We’re always looking at how users will engage new form factors, and we’ve taken the wrist computer as an opportunity to rethink our product experiences. Design generally loves constraint, so we rebuilt for the simplicity and user expectations of this screen,” said Adam Cahan, Yahoo’s senior vice president of mobile and video.
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Do Messaging Apps and Digital Wallets Represent the Future of Digital Marketing for Brands?

Do Messaging Apps and Digital Wallets Represent the Future of Digital Marketing for BrandsPity the poor digital marketer. Just when she thinks she’s located the hottest platform, the world shifts, the platforms change, and/or consumers migrate elsewhere.

That’s life — or, “c’est la vie” — according to Grégory Pouy, a French marketer, in a recent CMO commentary.

Pouy, who graduated from Euromed and Aston Business School, founded the NYC-based consulting firm LaMercatique in 2012 to assist companies — mainly those peddling luxury brands — in understanding and integrating the digital world.

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The Big Problems with Programmatic? Transparency and Placement

The Big Problems with Programmatic Transparency and PlacementeMarketer estimates that programmatic ad spending in the US is going to rise almost 50% this year, to nearly $15 billion. That’s about 55% of the total money being spent on display ads but, lest you let it give you the impression that marketers are extremely happy with programmatic ad buying, over 40% of those polled recently by US Media Buyers said that they were worried about the loss of quality control when buying ads programmatically.

In other words, marketers like the fact that buying ads programmatically is easy, but don’t like the loss of control in terms of where those ads are placed and other factors.

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Ticket Applications Overwhelming After WWDC Announcement

Ticket Applications Overwhelming After WWDC AnnouncementMMW has learned that Apple could very well see a record number of ticket applications for the company’s World Wide Developer’s Conference this year.

Earlier this week, Apple announced that it will hold its 26th annual WWDC June 8 through June 12 at San Francisco’s Moscone West, “with more sessions than ever before streamed to developers.”

This year’s convention, like last year’s, will be all about the future of iOS and OS X.
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Small Businesses Need to Improve Web Presence

Small Businesses Need to Improve Web PresenceA new survey conducted by research firm Clutch shows that small businesses should work harder to seize an opportunity to improve their web presence.

According to the data presented, over 25 percent of small businesses do not have a website and 10 percent claim that they are unlikely to have a website in the future.

Of the small businesses that have a website, only 56 percent have a responsive design website that is mobile friendly. However, the survey also showed signs of improvement, as 23 percent plan to increase website spending in 2015.

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