Archive | Platforms

What Google’s Algorithm Change Means for Holdouts on Mobile Responsive Websites

What Google's Algorithm Change Means for Holdouts on Mobile Responsive WebsitesDo users on mobile want mobile-friendly results when they do searches on their phones? Of course they do. After all, it makes sense in our increasingly mobile age — especially to the folks at Google.

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps,” said Google in a recent blog post. “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”

And for those who don’t adapt? There could be problems. Big problems, particularly with regard to how Google treats your website in its search engine.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Websites, News, Platforms, Technology2 Comments

SEC Making it Easier for Smaller Startups to Get Common Folk Funding

SEC Making it Easier for Smaller Startups to Get Common Folk FundingGone are the days when investing in startups was the seeming birthright of an elite breed of heavy-hitting financial titans and big league investors.

Last week, the Securities and Exchange Commission (SEC) rolled out new rules that implement Title IV of the JOBS Act.

The rules “facilitate smaller companies’ access to capital.  The new rules provide investors with more investment choices.”
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Posted in Announcements, News, Platforms, Technology0 Comments

MMA, Giant Media to Explore the Future of Mobile Advertising

MMA, Giant Media to Explore the Future of Mobile AdvertisingOne ad format, more than any other, is growing at a pace so fast today that it could one day soon be the most dominant format in all of mobile advertising.

We are referring, of course, to native mobile advertising.

“Native advertising is among the most talked about—and puzzling—aspects of the ad industry. Native is big and getting bigger, with spending expected to reach over 4Billion this year,” says the Mobile Marketing Association.

But with more companies and advertisers directing their time, attention, and resources toward native mobile advertising, it’s important for the practitioners of native mobile advertising to get it right.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, News, Platforms1 Comment

DataXu Aims to ‘Solve’ Cross-Device Management

DataXu Aims to 'Solve' Cross-Device ManagementWhenever a potential issue stands to be “solved” by a new solution, people take notice.

For that reason, all eyes are on DataXu today. The provider of programmatic marketing software recently announced the launch of OneView, a new technology that enables cross-device data management, targeting and measurement.

The company says it solves cross-device management with the launch of OneView.
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Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments

Say What? Hearsay Social Goes Mobile

Say What Hearsay Social Goes MobileHearsay Social — a provider of the Predictive Social Suite for financial advisors and insurance agents — is going mobile.

The company announced ahead of the weekend that they are launching new mobile applications for iOS and Android.

“Further enhancing Hearsay Social’s focus on social, web and mobile technology, these applications enable financial professionals to use the new Predictive Social Suite to compliantly engage with their clients and prospects via Facebook, LinkedIn, Twitter, Google+, and Hearsay Sites anytime from anywhere with their mobile device,” the company said in a provided statement.

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Posted in Mobile Apps, Platforms, Smartphones, Technology0 Comments

mHealth News: What You Need to Know

mHealth News What You Need to KnowHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

SolePower Pioneer Showcases Mobile Energy Solution at SXSW 2015
mobileStorm CEO Jared Reitzin caught up with entrepreneur Matt Stanton, CEO of SolePower, at SXSW. SolePower is an inspiring startup aiming to bring to market new insoles that generate on-the-go (and renewable) power — a mobile energy solution for millions of people around the world who could benefit from such a resource.

Research Shows Mobile Medical Apps Are Good for Our Health
Freshly published findings from a new study conducted by Research Now is providing some positive insight for those who may otherwise doubt the value of mobile medical apps being good for our health.

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Posted in Mobile Devices, Platforms, Technology0 Comments

Will Mobile Marketers Experiment with Live Video on Twitter?

Will Mobile Marketers Experiment with Live Video on TwitterIf there’s anything as hot as social media for marketers today, it’s video. And with more opportunities sprouting up for businesses and marketers to capitalize on video through Twitter, the microblogging giant is getting a second wind and a second chance to attract countless marketers who have seemingly turned their attention away from Twitter and toward Facebook.

Yesterday, Twitter introduced Periscope, a new app “that lets you share and experience live video from your mobile phone.”

Calling it a perfect complement to Twitter, the company acquired Periscope in January and has been busy prepping it for its big repurposed debut ever since.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology1 Comment