Maybe you don’t have to go to Facebook. Maybe Facebook will come to you, thanks to the emerging method of sequential mobile advertising.
It’s seen as a way for advertisers to better control their branding message with consumers on social media.
According to a post by Richard Byrne Reilly at VentureBeat, “sequential video advertising allows marketers to place targeted video ads in front of a user when they click an ad on their mobile device. Based on what the person clicks, and what the product or message is, marketers are then able to follow up with similar video ads as they hop from one device to another.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Predictions
It’s a known fact that as much as 50 percent of customers at brokerage houses are “playing the market” on mobile. Estimates are that about half use tablets or smartphones to check on prices or place trades.
Now it may be time for the brokers themselves to get hip to the possibilities of promoting their services via mobile.
In a Forex Magnates post by Ron Finberg, it was noted that “despite the synergies, mobile-based advertising is rarely cited by firms as a source of lead generation.”
Posted in Marketing Strategy, Mobile Devices, News, Platforms, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Yahoo and Flurry are now one. On Monday, Yahoo announced that the two companies will merge with Yahoo acquiring the analytics giant for an estimated $200 million.
According to the latest studies performed across Australia and New Zealand, marketers understand the importance of personalization, yet most are falling short of delivering on the goods when push comes to shove.
Posted in Announcements, Mobile Marketing, News, Platforms, Technology
Earlier this week, as Apple reported earnings for its third fiscal quarter of 2014, analysts were quick to pounce on the Cupertino, California-based tech giant in response to the slacking sales of the company’s once industry-dominating tablet, the iPad.
But amidst growing global competition from the likes of Samsung, Amazon, and Microsoft, Apple’s market share has continued to dwindle, even though the iPad remains the leading tablet across the global landscape.
According to IDC, Apple’s Q2 iPad market share clocks in at 26.9% — down from 33% in the same quarter of 2013. In second place is Samsung, which has a 17.2% market share as of Q2 2014.
Posted in Announcements, iOS, IPad, News, Platforms, Predictions, Tablet Devices
Attention all tourism marketers. If you think some of the biggest tourist hotspots in the world don’t require cutting edge mobile and digital marketing to keep tourism dollars and traffic rolling, think again.
The latest case study comes to us via Seattle, Washington.
Built as a symbol of the future for the Age of Space 1962 World’s Fair, Seattle’s iconic Space Needle is once again embracing the promise of the future, MMW was told in a provided statement from those behind Space Needle marketing.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Marketing, News, Platforms
TripAdvisor, a massive travel site and booking platform, is acquiring Viator, a leading resource for researching and booking destination activities.
MMW was briefed by sources close to the deal who tell us that Viator now features more than 20,000 bookable tours and attractions and more than 600,000 reviews, photos, and videos submitted by travelers.
“Viator will be a great addition to the TripAdvisor family, as online and mobile bookings for attractions and activities represents a huge opportunity for our business,” explains Stephen Kaufer, CEO of TripAdvisor.
Posted in Announcements, Mergers And Acquisitions, Mobile Partners, News, Platforms, Technology
From local law enforcement agencies, to international child advocacy groups, the mobile channel is now being used with increasing frequency to educate parents and guardians about the importance of child passenger safety.
In addition to SMS and email campaigns filled with tips and suggestions for keeping minors safe, advocates for the well-being of children are also using some of the most effective digital platforms of the modern age to educate and inform in hopes of saving lives.
A new infographic, for example, from Adams Davis P.C — well-respected accident trial attorneys in Salt Lake City, Utah — is sad, but carries a critical message: children should be wearing seat belts (or secured in proper child safety seats) in an automobile.
Posted in Announcements, Infographics, Marketing Strategy, News, Platforms, Technology