On Thursday, the team at AppClover formally launched a set of new tools designed to give appreneurs resources previously out of reach.

AppClover’s new mobile app marketing services are designed to help developers get more attention, exposure, and downloads for their iPhone, iPad, or Android apps.

Services include App Store Optimization, press release writing, icon design, video production, translation, and published reviews.

Continue Reading

Mobile app downloads haven’t slowed much since the flurry of downloads we saw at the close of 2012. In fact, the latest data from Canalys shows that app downloads climbed 11% in Q1 of 2013 (vs. Q4 of 2012).

According to published reports Monday, the world’s four leading app stores generated $2.2 billion in total revenue from 13.4 billion downloads in the first quarter of 2013.

The App Interrogator research found that Apple’s App Store, Google Play, Windows Phone Store and BlackBerry World enjoyed a 9 percent increase in direct revenue from paid apps, in-app purchases and subscriptions compared to the previous quarter. This was slightly below the 11 percent growth in downloads.

Continue Reading

Social media behemoth Twitter just released a new version of Twitter for Android.

According to an announcement on the official Twitter blog, the new design reflects a native Android experience.

Delivered with the update are wider and taller timelines that fill the screen, a flat navigation bar, tap and hold for quick actions, and more.

“You can now quickly navigate between tabs by swiping across your screen,” the post reads. “And as you type your Tweet or search, you’ll see username and hashtag suggestions, making it easier to connect with friends and join conversations.”

Continue Reading

ABI Research announced Monday that Android app downloads are rapidly outpacing app downloads from the rival iOS ecosystem.

“The annual volume of smartphone app downloads will reach 56 billion this year,” ABI forecasts. “Of different OS platforms, Google’s Android will account for 58% of the total, with Apple’s iOS commanding an annual share of 33%.”

Based on the predictions outlined, Microsoft’s Windows Phone will finish 2013 by capturing less than 4%, which is only slightly better than BlackBerry’s anticipated 3%.

Continue Reading

With well over 1.5 million mobile apps available in both the Apple App Store and the Google Play store today, there are certainly more than a few apps out there that may interest you. But finding them has become a significant challenge.

“Where can customers go to get reliable information on what apps to try and how they will affect their device?” is a question posed today in the Verizon Wireless News Center.

Fortunately, it’s a question that Verizon is also trying to answer for its millions of app-using wireless subscribers.

Continue Reading

App Annie, the app store analytics firm, has published its new App Annie Index for January.

Analyzing major app publisher revenue and download trends across the iOS and Google Play app stores worldwide, the latest Index refresh reveals that which is driving growth on both platforms.

According to the finding’s presented in the new report:

Continue Reading

With only a few days remaining in 2012, we at Mobile Marketing Watch are taking a look back at some of the biggest stories of the year across the mobile marketing, social media, and mobile tech landscape.

From the general growth observed in the mobile marketing industry to the mobile tech developments (4G LTE expansion, NFC emergence, etc.) that continue to impact our daily existence, 2012 was an unforgettable year of news, rumors, and events.

Check out our list of the top ten stories from MMW for 2012 (in no particular order) and please be sure to add your own thoughts in reflection below.

Continue Reading