Archive | Android Market

IDC: Android Eclipses 80 Percent Global Market Share

IDC Android Eclipses 80 Percent Global Market Share 300x300 IDC: Android Eclipses 80 Percent Global Market Share It was a milestone quarter for Google’s Android operating system.

The IDC reported Wednesday that global smartphone shipments in the third quarter of 2013 were heavily skewed in favor of Android.

Data published in the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker reveals that 211.6 million smartphone units shipped during the quarter, and Android accounted for 81.0% of them.
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2013 App Revenues Projected to Top $15 Billion

2013 App Revenues Projected to Top 15 Billion 289x300 2013 App Revenues Projected to Top $15 BillionMobile apps have taken their cash-generating prowess to an entirely new level this year.

By the end of 2013, IHS projects that the app ecosystem will have raked in revenues totaling $15.5 billion.

When it’s all said and done, 90 billion smartphone and tablet apps will have been downloaded in 2013. That’s nearly double 2012′s total app downloads of 49 million.
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ABI: Android Mobile App Revenues Poised to Double This Year

ABI Android Mobile App Revenues Poised to Double This Year 300x185 ABI: Android Mobile App Revenues Poised to Double This YearBetween Google Play surging past 50 billion app downloads this summer and Android developers generously investing of themselves in the creation and marketing of quality apps, Android mobile app revenues are poised to double in 2013.

According to the latest projections from ABI Research, app revenues are projected to reach almost $6.8 billion by the end of 2013.

Nonetheless, the Android platform is still trying to play catch-up to iOS’s smartphone revenues, which continue to lead the industry.

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Posted in Android, Android Market, Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology1 Comment

Tapjoy Teams with Children’s Publisher Zuuka

Tapjoy Teams with Childrens Publisher Zuuka 300x150 Tapjoy Teams with Childrens Publisher ZuukaOn Thursday, mobile ad network Tapjoy confirmed a new partnership with award winning children’s publisher zuuka.

According to details provided to MMW, the partnership will offer parents a new way to download their children’s favorite books… for free.

The iStoryTime library app, available for iOS but coming soon to Android, will integrate the Tapjoy Mobile Value Exchange model where parents engage with advertisements to earn Story Points to spend on hundreds of iStoryTime digital books for their kids.

The partners, however, confirm that these offers will be behind a “parental lock,” ensuring that the advertisements are directed at the parents and not kids.

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Fiksu: Mobile App Marketing Costs Continue to Climb

Fiksu Mobile App Marketing Costs Continue to Climb 300x300 Fiksu: Mobile App Marketing Costs Continue to ClimbFiksu today published its latest Fiksu Indexes, which indicate the cost to acquire loyal users increased dramatically this summer – particularly in the month of July.

In the process, the volume of mobile app downloads also inched upward.

The July Index fluctuations reflect several factors, Fiksu reports.

First, Apple’s recent incorporation of app ratings into its App Store Top Charts ranking algorithm managed to shake things up, followed by the burgeoning number of brands leveraging Facebook’s mobile app install ads, and – finally – increased mobile app activity during the dog days of summer.

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Google Play Games See Higher Revenue Than Handheld Games

Google Play Games See Higher Revenue Than Handheld Games 300x160 Google Play Games See Higher Revenue Than Handheld GamesThis week, App Annie, in partnership with International Data Corporation (IDC), announced the release of the third edition of the ongoing quarterly App Annie & IDC Portable Gaming Report.

In the new Q2 2013 report, App Annie is offering insight into the “continued shift of consumer spending from gaming-optimized handhelds to mobile devices.”

Arguably, the biggest discovery presented in the report is that Google Play game spending surpassed that of gaming-optimized handhelds in Q2 of 2013.

App Annie reported that consumer spending on games for iOS App Store and Google Play combined rose to 4x that of gaming-optimized handhelds.

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Distimo Debuts New App Trends Data Service

Distimo Debuts New App Trends Data Service Distimo Debuts New App Trends Data ServiceDistimo, the app store analytics gargantuan, debuted on Tuesday a new free-to-use resource that enables anyone to search for and view the daily download and revenue trends for any app.

Distimo App Trends offers up daily ranking data for every app worldwide in any category where it is ranked in an app store.

All data can be searched by individual country, the company says.

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