Apple’s iPhone 6 may be its best seller this year, but don’t discount the important role played by the device’s big brother — Apple’s 5.5-inch iPhone 6 Plus model.
When Apple unveiled its answer to Android’s phablet phenomenon last September, iPhone 6 Plus proved the sorely needed catalyst for converting many Android users who simply never made the switch to iOS because they enjoy using larger mobile phones.
Today, according to new data from Consumer Intelligence Research Partners, Apple’s iPhone 6 is beating iPhone 6 Plus sales in the U.S. by a margin of 3-to-1. But make no mistake about it. iPhone 6 Plus is not a sales dud. It’s winning some of Android’s market share for Apple.
Posted in Android, iPhone, Mobile Devices, News, Platforms, Predictions, Smartphones
There are many markets across the globe where iOS reigns supreme, but Latin America is not one of them.
According to recent research performed by comScore, Android leads the pack by a landslide in terms of mobile Internet traffic.
The study focused on 7 major countries where Android beats iOS by sizable margins.
Posted in Android, Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Smartphones
Every year, technology companies save their best smartphone releases either for, or just before, the holidays. Both Samsung and Apple, who have been the two leaders in the smartphone industry for the past couple of years, have definitely taken to doing this. Both have just released within the last few months the latest refreshed versions of their flagship devices just in time to have been adequately marketed by Black Friday.
But what about all of the other companies that produce smartphones (and there are others). Many of them are also releasing their newest phones just in time for the holidays, making that third spot (inevitably behind Apple and Samsung), up for grabs. Who’s going to snag it this year?
Posted in Android, iOS, Marketing Strategy, Mobile Devices, News, Platforms, Predictions, Smartphones
We all knew the day would come when more people would want to access a webpage through a mobile device than through a laptop or desktop computer. Studies in September 2014 have shown that mobile commerce traffic has finally beaten out desktop traffic in the last half of the fiscal year.
The trend was already in the makings in June of this year, as Android users were surveyed concerning whether or not they had used a mobile device to access the webpage of one or more of the ten biggest UK retailers. When compared to the results from similar surveys in previous years, the numbers were surprising—not only are mobile views rising, but desktop/laptop views are decreasing.
Posted in Android, Announcements, iOS, Mobile Devices, News, Platforms, Technology
On Friday morning, the Wall Street Journal confirmed that Google is losing one of its all-time greatest innovators.
Andy Rubin, the former frontman of Google’’s Android mobile business and the current head of its robotics aspirations, is set to depart the online search behemoth.
According to The Wall Street Journal, Rubin is “starting an incubator for startups interested in building technology hardware products.”
Posted in Android, Announcements, Mobile Devices, News, Platforms
Ask any sports fan and they’ll tell you the same thing. There’s nothing worse than losing at home.
What’s true in sports is also true in mobile technology. Just ask Samsung. These days, the South Korea-based tech giant is getting spanked by Apple… in South Korea.
According to freshly published industry data, iPhone 6 sales are demolishing sales of Samsung’s latest smartphone offering.
Posted in Android, Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Smartphones, Technology
Ready for a bold proclamation?
“Anyone who works in mobile marketing will be familiar with the fact that Android is now by far the dominant operating system globally.”
So says Julian Smith, head of strategy and innovations at Fetch.
Posted in Android, Marketing Strategy, Mobile Advertising, Mobile Analytics, Platforms