On Friday morning, the Wall Street Journal confirmed that Google is losing one of its all-time greatest innovators.
Andy Rubin, the former frontman of Google’’s Android mobile business and the current head of its robotics aspirations, is set to depart the online search behemoth.
According to The Wall Street Journal, Rubin is “starting an incubator for startups interested in building technology hardware products.”
Posted in Android, Announcements, Mobile Devices, News, Platforms
Ask any sports fan and they’ll tell you the same thing. There’s nothing worse than losing at home.
What’s true in sports is also true in mobile technology. Just ask Samsung. These days, the South Korea-based tech giant is getting spanked by Apple… in South Korea.
According to freshly published industry data, iPhone 6 sales are demolishing sales of Samsung’s latest smartphone offering.
Posted in Android, Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Smartphones, Technology
Ready for a bold proclamation?
“Anyone who works in mobile marketing will be familiar with the fact that Android is now by far the dominant operating system globally.”
So says Julian Smith, head of strategy and innovations at Fetch.
Posted in Android, Marketing Strategy, Mobile Advertising, Mobile Analytics, Platforms
Google recently launched a new line of Android One mobile devices in India, allowing access to more affordable smartphones and mobile devices. The goal of this launch is to continue to drive traffic to some of Google’s most sought-after services, including Maps, Google Now, and now their mobile advertising options.
Since Google is largely blocked out of China, they had to get creative when it comes to growing their consumer base throughout other areas of Asia. This is why they have decided to launch their Android One line, providing consumers access to $100 mobile devices. While the initial launch is in India, The Times Of India reports that Google will soon expand to Indonesia, Philippines, Pakistan, Bangladesh, Nepal and Sri Lanka.
Posted in Android, Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones
Walgreens recently announced their Balance Rewards App Challenge. The challenge will run through November 28, and the three winners will be announced at the 2014 mHealth Summit in Washington D.C. the second week of December.
The goal is to encourage further integration of their current Balance Rewards app.
Walgreens is searching for more than just general integration, however, and will be awarding three winners in the following categories:
Posted in Android, Announcements, iOS, iPhone, Marketing Strategy, mHealth, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology
Companies of all shapes and sizes invest in mobile apps to help engage with their consumers, monetize their business, and to meet their customers’ needs. The problem that arises, however, is that once an app is developed, many businesses are unsure of how to effectively market their app and use it to better compete with their business rivals.
This is why leading app marketing agency APPSPIRE.me has created the app marketing ebook called APPOWER. The ebook is designed to let businesses with apps learn how to effectively market their creations to a targeted audience.
Since trends in digital advertising change at a rapid rate, APPSPIRE.me periodically launches updated versions of their ebook to ensure that app owners are up-to-date with the most recent trends in app advertising. This includes social media, keywords, and specific tips for iTunes and Google Play.
Posted in Android, iOS, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Marketing, Platforms, Technology
This year’s SM2 Innovation Summit will be held in New York over the next few days during Advertising Week.
Since the summit draws such large crowds, summit organizers were looking for ways in which they could provide real-time interaction—both to engage attendees, and to ensure things stay on track.
By partnering with HelloWorld, event attendees will get to experience the ways they can utilize the app’s technology firsthand, particularly when speaking of their innovative Beacon-based features.
Posted in Android, Announcements, iOS, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Smartphones