This year’s SM2 Innovation Summit will be held in New York over the next few days during Advertising Week.
Since the summit draws such large crowds, summit organizers were looking for ways in which they could provide real-time interaction—both to engage attendees, and to ensure things stay on track.
By partnering with HelloWorld, event attendees will get to experience the ways they can utilize the app’s technology firsthand, particularly when speaking of their innovative Beacon-based features.
Posted in Android, Announcements, iOS, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Smartphones
BlackBerry continues to forge ahead despite no shortage of setbacks and lingering obstacles down the mobile path.
On Thursday, the Canadian smartphone maker confirmed that it will enhance the mobile payment capabilities for users of BBM, the private social network available for smartphones running Android, BlackBerry, iOS or Windows Phone.
According to a written statement from BlackBerry, these new initiatives “will take the ability to connect and share using BBM one step further.”
Posted in Android, Announcements, BlackBerry, iOS, Mobile Apps, Mobile Commerce, Mobile Payments, News, Platforms, Smartphones
On Wednesday, Apple released iOS 8 to the mobile world, just two days before the company’s scheduled launch of iPhone 6 and iPhone 6 Plus.
This year, however, Apple appears poised to welcome more Android newcomers to the iOS ecosystem than during any previous iOS refresh.
Shortly before iOS 8 dropped, Apple published a detailed guide that walks Android users through the switch to iOS.
Posted in Android, Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Smartphones
Opera Mediaworks says Asia-Pacific is now the “fastest-growing region in mobile advertising,” with 70% growth in ad impressions year-over-year.
The firm’s newest State of Mobile Advertising report refers to India as the single-most powerful driver of the Asia-Pacific market.
Specifically, we’re told that mobile-ad impression volume has grown 260% since July 2013.
Posted in Android, Announcements, iOS, Mobile Advertising, Mobile Analytics, News, Platforms
How’s the smartphone market stacking up these days?
Now we know, since comScore, Inc., a leader in measuring the digital world, has released recent data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for July 2013.
Who’s on first? Hand it to Apple. Apple ranked as the top smartphone manufacturer with a 40 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.
Posted in Android, Announcements, iPhone, News, Platforms, Smartphones
If it’s true that time is money, then mobile technology is a veritable goldmine for small businesses in the U.S.
In fact, millions of small businesses are tapping into technology to save time and, ultimately, money as well – to the tune of a staggering $67.5 billion a year – by using mobile apps, tablets, and smartphones in their day-to-day business activities.
The savings were calculated based on results of a recently-released survey commissioned by AT&T and the Small Business & Entrepreneurship Council (SBE Council), a nonprofit advocacy, research, training and networking organization.
Posted in Android, Announcements, Mobile Apps, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
New research from Strategy Analytics isn’t painting an entirely promising picture for Samsung and Apple, the top two titans in the smartphone and tablet hardware business.
According to data shared with MMW, global tablet shipments reached 52.4 million units in the second quarter of 2014. Tablet shipments from both Apple and Samsung were down on Q2 2013 volumes.
Second quarter 2014 Global Tablet shipments were up 5% at 52.4 million units, with Asus and Lenovo the only top 5 ranked vendors delivering shipment growth over Q2 2013.
Posted in Android, Announcements, iOS, iPhone, Marketing Strategy, Mobile Devices, News, Platforms, Predictions, Technology