It’s the holiday shopping dilemma we’ve all faced: not knowing what to get the guy or gal who has it all.
For those unlucky shoppers with friends and family who are simply impossible to shop for, here’s a suggestion to take your holiday shopping outside the box. This holiday season, why not give the gift of a mobile app?
If so, you’ll be among millions of smartphone users around the world who are expected to do so. From app store gift cards to direct digital purchases, mobile apps have become the perfect digital stocking stuffers.
Posted in Android, Apple App Store, iOS, Mobile Apps, Mobile Devices, Resources
Apple’s new iPad Air was the dominant tablet seller over the Black Friday holiday weekend.
Localytics closely studied the weekly growth during the Black Friday weekend, as compared to the previous weekend. And based on the data gleaned from this research, 51% more new iPad Air devices were seen than the previous week.
This is due to a combination of factors, including Apple’s promotion of giving gift cards with purchases of the iPad Air and iPad Mini (but not iPad Mini 2nd gen) devices. This, combined with a smaller base of iPad Air devices and the novelty of the iPad Air (released on November 1st) resulted in the iPad Air dominating on Black Friday weekend.
Posted in Android, Announcements, iOS, IPad, Mobile Analytics, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
New data from ad buying platform and mobile DSP Adfonic shows that Apple’s iOS accounted for 63% of all global impressions during Q3 of 2013.
Overall, that’s a 3% jump over the previous quarter.
Additionally, worldwide ad impressions recorded from devices running iOS impressively doubled those from Android. This comes as further affirmation that there’s much higher web engagement from iPhone, iPad and iPod Touch users.
Posted in Android, Announcements, BlackBerry, iOS, Mobile Devices, News, Platforms, Resources, Technology, Topics
Retailers are ramping up their ad spending in time for the holidays and it will soon be apparent.
In fact, ad spending on mobile is poised to hit record heights this year, the impact of which could be eCommerce similarly reaching record heights.
By eMarketer‘s latest estimates, US retailers are on pace to increase digital ad budgets by 15.7% to $9.50 billion.
Posted in Android, Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology
On Tuesday, BBM Channels for BlackBerry 10 and BlackBerry OS devices officially launched.
BlackBerry says BBM Channels represents a great way to have real conversations with people across the world, “whether you’re engaging with others across a variety of BBM Channels or creating your own and connecting with new BBM Channels Contacts.”
It should be noted, however, that “BBM Channels” is not available to those using BBM on Android and iPhone devices. It is available for BlackBerry 10 and BlackBerry OS devices and can be found in BlackBerry World.
Posted in Android, Announcements, BlackBerry, iOS, Marketing Strategy, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
Not withstanding the company’s recent influx of life-giving rescue cash and the promise of a new (even if interim) CEO, BlackBerry’s problems continue.
The embattled Canadian smartphone maker is now forced to contend with Pfizer as the latest former loyalist to back away from the platform.
The pharmaceutical giant has reportedly “told BlackBerry users to switch to an iPhone or Android handset when their wireless contract next permits an upgrade.”
Posted in Android, Announcements, BlackBerry, iOS, iPhone, Marketing Strategy, Mobile Devices, News, Platforms, Predictions, Technology, Topics
On Wednesday, one of the biggest brands in publishing came to Android.
The New York Times is now available on the Google Play Newsstand, Google’s news reader app for Android phones and tablets.
The Times on Google Play Newsstand, we’re told, is “an extension of the NYT Everywhere strategy,” which is designed to expand The Times’s reach to users on third-party platforms.
Posted in Android, Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Resources, Smartphones, Tablet Devices, Technology