Google recently launched a new line of Android One mobile devices in India, allowing access to more affordable smartphones and mobile devices. The goal of this launch is to continue to drive traffic to some of Google’s most sought-after services, including Maps, Google Now, and now their mobile advertising options.
Since Google is largely blocked out of China, they had to get creative when it comes to growing their consumer base throughout other areas of Asia. This is why they have decided to launch their Android One line, providing consumers access to $100 mobile devices. While the initial launch is in India, The Times Of India reports that Google will soon expand to Indonesia, Philippines, Pakistan, Bangladesh, Nepal and Sri Lanka.
Posted in Android, Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones
Walgreens recently announced their Balance Rewards App Challenge. The challenge will run through November 28, and the three winners will be announced at the 2014 mHealth Summit in Washington D.C. the second week of December.
The goal is to encourage further integration of their current Balance Rewards app.
Walgreens is searching for more than just general integration, however, and will be awarding three winners in the following categories:
Posted in Android, Announcements, iOS, iPhone, Marketing Strategy, mHealth, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology
Companies of all shapes and sizes invest in mobile apps to help engage with their consumers, monetize their business, and to meet their customers’ needs. The problem that arises, however, is that once an app is developed, many businesses are unsure of how to effectively market their app and use it to better compete with their business rivals.
This is why leading app marketing agency APPSPIRE.me has created the app marketing ebook called APPOWER. The ebook is designed to let businesses with apps learn how to effectively market their creations to a targeted audience.
Since trends in digital advertising change at a rapid rate, APPSPIRE.me periodically launches updated versions of their ebook to ensure that app owners are up-to-date with the most recent trends in app advertising. This includes social media, keywords, and specific tips for iTunes and Google Play.
Posted in Android, iOS, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Marketing, Platforms, Technology
This year’s SM2 Innovation Summit will be held in New York over the next few days during Advertising Week.
Since the summit draws such large crowds, summit organizers were looking for ways in which they could provide real-time interaction—both to engage attendees, and to ensure things stay on track.
By partnering with HelloWorld, event attendees will get to experience the ways they can utilize the app’s technology firsthand, particularly when speaking of their innovative Beacon-based features.
Posted in Android, Announcements, iOS, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Smartphones
BlackBerry continues to forge ahead despite no shortage of setbacks and lingering obstacles down the mobile path.
On Thursday, the Canadian smartphone maker confirmed that it will enhance the mobile payment capabilities for users of BBM, the private social network available for smartphones running Android, BlackBerry, iOS or Windows Phone.
According to a written statement from BlackBerry, these new initiatives “will take the ability to connect and share using BBM one step further.”
Posted in Android, Announcements, BlackBerry, iOS, Mobile Apps, Mobile Commerce, Mobile Payments, News, Platforms, Smartphones
On Wednesday, Apple released iOS 8 to the mobile world, just two days before the company’s scheduled launch of iPhone 6 and iPhone 6 Plus.
This year, however, Apple appears poised to welcome more Android newcomers to the iOS ecosystem than during any previous iOS refresh.
Shortly before iOS 8 dropped, Apple published a detailed guide that walks Android users through the switch to iOS.
Posted in Android, Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Smartphones
Opera Mediaworks says Asia-Pacific is now the “fastest-growing region in mobile advertising,” with 70% growth in ad impressions year-over-year.
The firm’s newest State of Mobile Advertising report refers to India as the single-most powerful driver of the Asia-Pacific market.
Specifically, we’re told that mobile-ad impression volume has grown 260% since July 2013.
Posted in Android, Announcements, iOS, Mobile Advertising, Mobile Analytics, News, Platforms