Google knows gaming is big business. In fact, according to a recent blog post at the Google developer website, the company notes that “of the one billion Android users in more than 190 countries, three out of four of them are gamers.”
Now Google wants to put some premium gas in its gaming tank.
Google has announced new features for Google Play Games and AdMob to facilitate better measurement metrics as well as increased monetization opportunities.
Posted in Android, Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology
ABBYY, a provider of document recognition, data capture and linguistic technologies and services, is in Barcelona this week to show off Lingvo Live, a social networking service for speakers and students of different languages.
According to marketing materials provided to MMW, the service provides a free online environment for language translation, knowledge sharing, language practice and more.
It is accessible via the Web and through free client applications for iOS and Android.
Posted in Android, Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, News, Platforms, Technology
Google made big news in Barcelona on Monday, as the Internet search giant looked to make waves right out of the gate at Mobile World Congress 2015.
Speaking to his company’s latest announced plans, Sundar Pichai says Android Pay is on the horizon and will serve as a mobile payments offering to challenge Apple Pay, the hugely popular mobile money platform launched by the iDevice maker last year.
But can Android Pay make up for the epic failure of Google Wallet?
Posted in Android, iOS, Marketing Strategy, Mobile Devices, Mobile Payments, Platforms, Technology
On Tuesday, Mobidia Technology Inc., along withe the folks at Ovum, published new research and the latest update to its white paper series, the latest of which offers insights into 2014 LTE and Wi-Fi usage trends from an extended analysis of the top LTE markets worldwide.
In just six years since its release, LTE has become one of the fastest-growing mobile technologies in history, with a total of half a billion global subscribers expected this year, Mobidia reports.
The firm’s latest analysis of LTE subscribers reveals a “continued positive impact for the hundreds of mobile operators that have invested in LTE technology, and subscribers clearly value these faster speeds.”
Posted in Android, Announcements, iOS, Mobile Devices, News, Platforms, Smartphones, Technology
The No. 1 source for malicious and highly risky mobile applications that target iOS and Android devices is the U.S.
That’s the latest — and infinitely unsettling news — from Marble Security, Inc.
On the list of nation’s with the most malicious apps, the U.S. handily leads the world, followed by China, India, Korea and Taiwan.
Posted in Android, iOS, Mobile Apps, Mobile Devices, Platforms
While Android captured a majority (63 percent) of mobile ad traffic in Q4 of 2014, Apple held onto its lead in revenue generation.
That’s the bottom line, according to a new “State of Mobile Advertising” report from Opera Mediaworks.
“Apple’s favorable position in Western markets, such as the United States, Germany, and the United Kingdom, helped it retain the lead,” noted the report summary. “The report, which lays out quarterly trends and insights from the company’s mobile ad platform, notes that, in these markets, high-value rich-media and video-advertising campaigns are more common. Since iOS dominates in these markets, monetization levels are highest, with over 51 percent of revenue.”
Posted in Android, iOS, IPad, iPhone
This week, Samsung and Good Technology confirmed the immediate availability of Good for Samsung KNOX.
The coupling effectively merges Good’s app container and broad app ecosystem with the Samsung KNOX enterprise security platform for Android.
“The launch of Good for Samsung KNOX represents the next step in the partnership between Samsung and Good to deliver world-class mobile enterprise security solutions, first announced at Mobile World Congress 2014,” a provided statement reads.
Posted in Android, Announcements, Mobile Devices, News, Platforms, Smartphones, Technology