Archive | Android

Infographic: Understanding Consumer Email Behavior

Infographic Understanding Consumer Email Behavior Infographic: Understanding Consumer Email BehaviorLate last week, the team at My.com reached out to MMW with results from a new survey of 1,000 U.S. internet users on email behavior.

The report uncovered a number of interesting findings worth noting for email marketers and digital advertisers everywhere.

Among the interesting discoveries:

Posted in Android, Announcements, Infographics, iOS, iPhone, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Google, Apple on EC’s Radar Over In-App Purchase Policies

Google Apple on ECs Radar Over In App Purchase Policies 284x300 Google, Apple on ECs Radar Over In App Purchase PoliciesThe European Commission is taking the fight squarely to Google and Apple over what the EC calls an inadequate attempt on the part of both tech giants to remedy their deceptive in-app purchase policies.

BBC News is reporting that the European Commission wants to compel Apple and Google to make the “true cost” of downloadable games crystal clear for anyone who enters iTunes or Google Play.

Apple, however, appears to be the biggest target of the EC for now.
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All Eyes on Android: Google’s Play Store Redesign Puts Emphasis on Media

All Eyes on Android Google’s Play Store Redesign Puts Emphasis on Media 300x266 All Eyes on Android: Google’s Play Store Redesign Puts Emphasis on MediaFor now, the final redesign is being discussed in hints and rumors, but it’s a fact that Google will launch a new look for all of Android when it releases Android L, the final public release of which should arrive in the fall.

According to a TechCrunch post, “the latest version sports something called ‘Material Design,’ a new set of principles for user interface creation that’s meant to make software better for touchscreens and high density displays.”

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Smartphones Reach 70% Mobile Market Penetration in the U.S.

Smartphones Reach 70 Percentage Mobile Market Penetration in the U.S. 300x198 Smartphones Reach 70% Mobile Market Penetration in the U.S.comScore has released the latest data from comScore MobiLens and Mobile Metrix, which serve up a host of stats for the U.S. smartphone industry as of May 2014.

Most impressively, 169 million people in the U.S. owned smartphones (70 percent mobile market penetration) during the three months ending in May, up 4 percent since February.

Once again, Apple ranked as the top OEM with 41.9 percent of U.S. smartphone subscribers (up 0.6 percentage points from February). Samsung ranked second with 27.8 percent market share (up 0.8 percentage points), followed by LG with 6.5 percent, Motorola with 6.3 percent and HTC with 5.1 percent.
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Mobizen Makes Mobile Users Rejoice

Mobizen Makes Mobile Users Rejoice 300x300 Mobizen Makes Mobile Users RejoiceSharing, as they say, is caring. And by all accounts, Mobizen is caring for the needs of innumerable mobile users who want, but until now couldn’t, mirror their mobile screens to their desktop.

With Mobizen, however, users can now discretely view and respond to all smartphone notifications on their PC screen.

In short, Mobizen is a new app officially launched yesterday on Android. It allows you to use your Android smartphone from your PC.

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Rumor: Production Problems Already Plaguing iPhone 6

Rumor Production Problems Already Plaguing iPhone 6 300x184 Rumor: Production Problems Already Plaguing iPhone 6There’s trouble in Cupertino. Perhaps, more accurately, there’s trouble inside of Apple’s critically important Asian manufacturing chain.

Production of Apple’s intensely rumored 5.5-inch “phablet” iPhone 6 model isn’t running smoothly.

KGI Securities analyst Ming-Chi Kuo tells investors in a new research note that Apple’s 4.7-inch iPhone 6 will arrive as anticipated in early fall, but the 5.5-inch model may be delayed for an extended period of time. Why?
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Google’s Jason Spero: There’s Innovation Everywhere

Google’s Jason Spero Theres Innovation Everywhere 300x199 Google’s Jason Spero: Theres Innovation EverywhereJason Spero, Google’s head of performance media, had some interesting things to say when he was interviewed by VentureBeat. In a recent Q&A, Spero talked about how the company is approaching mobile ads, attribution, and more.

Spero was a key member of the AdMob team that Google acquired to put it in front-runner status on mobile app monetization. What role does AdMob play today?

“That was four years ago. Amazing!” said Spero. “Mobile has grown into every corner at Google and the AdMob technology and team have helped fuel that growth. AdMob technology has been woven into Google’s Display offerings and has also accelerated other offerings most recently in Google Analytics, ad-serving, exchanges, and much more. More than 650,000 apps use AdMob to monetize across iOS and Android, and the AdMob network reaches 900 million unique devices a month.”

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