It’s the holiday shopping dilemma we’ve all faced: not knowing what to get the guy or gal who has it all.
For those unlucky shoppers with friends and family who are simply impossible to shop for, here’s a suggestion to take your holiday shopping outside the box. This holiday season, why not give the gift of a mobile app?
If so, you’ll be among millions of smartphone users around the world who are expected to do so. From app store gift cards to direct digital purchases, mobile apps have become the perfect digital stocking stuffers.
Posted in Android, Apple App Store, iOS, Mobile Apps, Mobile Devices, Resources
Apple has updated its App Store search engine to ostensibly improve the general user experience as well as improve one of the most commonly experienced problems apparent in the app search process – incorrect search results returning from misspelled queries.
According to TechCrunch, Apple is bolstering the search process by directly combating typos.
This effort likely comes as a direct reaction to Google doing the same to improve search queries by mitigating the impact of misspelled words.
Posted in Announcements, Apple App Store, iOS, Mobile Apps, Mobile Devices, News, Platforms, Predictions, Resources, Technology
Apple, Google, and Amazon preside over three of the world’s largest mobile app stores. But which is the most “mature” of this superior lot?
According to Pfeiffer Report’s “2013 App Store Maturity Shootout,” Apple still reigns supreme.
“The combined results of the four different benchmarks and evaluations,” the report reads, indicate that Apple is clearly far ahead of the competition “in terms of overall app store maturity.”
Posted in Android, Announcements, Apple App Store, iOS, Mobile Analytics, Mobile Apps, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
Mobile apps have taken their cash-generating prowess to an entirely new level this year.
By the end of 2013, IHS projects that the app ecosystem will have raked in revenues totaling $15.5 billion.
When it’s all said and done, 90 billion smartphone and tablet apps will have been downloaded in 2013. That’s nearly double 2012′s total app downloads of 49 million.
Posted in Android, Android Market, Announcements, Apple App Store, iOS, iPhone, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Tablet Devices, Technology
As many frustrated iOS users continue to lament, Google’s Play Music All Access streaming platform still isn’t available in the iOS ecosystem.
But the long wait may finally be over, says Engadget on Thursday. In fact, Google’s music app for iOS will likely arrive before month’s end.
Sources speaking with Engadget confess that Google employees are being invited to try out the app as we speak.
Posted in Announcements, Apple App Store, iOS, Mobile Apps, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
According to the latest data from Gartner, in-app purchases (IAPs) will account for 48 percent of app store revenue by 2017, up from 11 percent in 2012.
IAP purchases will drive 17 percent of the store revenue in 2013.
However, as with downloads, IAP is expected to have strong growth in 2013 and 2014 and slow in later years.
Posted in Apple App Store, Mobile Analytics, Mobile Apps, Mobile Commerce, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
On Thursday, mobile ad network Tapjoy confirmed a new partnership with award winning children’s publisher zuuka.
According to details provided to MMW, the partnership will offer parents a new way to download their children’s favorite books… for free.
The iStoryTime library app, available for iOS but coming soon to Android, will integrate the Tapjoy Mobile Value Exchange model where parents engage with advertisements to earn Story Points to spend on hundreds of iStoryTime digital books for their kids.
The partners, however, confirm that these offers will be behind a “parental lock,” ensuring that the advertisements are directed at the parents and not kids.
Posted in Android, Android Market, Announcements, Apple App Store, iOS, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Resources, Smartphones, Tablet Devices, Technology