Apple has a lot to be thankful for this holiday season. According to the latest smartphone sales data from Kantar Worldpanel ComTech, Apple is on pace to have a record holiday quarter.
But Apple is not just obliterating the competition domestically, the company is doing well across the pond and across Asia.
For the three months to October 2014, Kantar’s data shows that the iPhone 6 launch has sent Apple’s share of British smartphone sales up 10.4 percentage points.
Posted in Announcements, iOS, iPhone, News, Predictions
If you thought the most common payment card in the world was Visa or MasterCard you’d be quite wrong. It’s the UnionPay card from China and, even after just a short 12 years, it already accounts for nearly 40% of the cards being used worldwide.
Go ahead. Wrap your head around that fact for a minute.
When you compare that to Visa at 24% and MasterCard at 18%, both pale in comparison, and you quickly realize exactly why Apple wants to be their partner in any way they can.
Posted in iOS, Mobile Commerce, Mobile Payments, Mobile Retail, Mobile Shopping, Technology
There are many markets across the globe where iOS reigns supreme, but Latin America is not one of them.
According to recent research performed by comScore, Android leads the pack by a landslide in terms of mobile Internet traffic.
The study focused on 7 major countries where Android beats iOS by sizable margins.
Posted in Android, Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Smartphones
Every year, technology companies save their best smartphone releases either for, or just before, the holidays. Both Samsung and Apple, who have been the two leaders in the smartphone industry for the past couple of years, have definitely taken to doing this. Both have just released within the last few months the latest refreshed versions of their flagship devices just in time to have been adequately marketed by Black Friday.
But what about all of the other companies that produce smartphones (and there are others). Many of them are also releasing their newest phones just in time for the holidays, making that third spot (inevitably behind Apple and Samsung), up for grabs. Who’s going to snag it this year?
Posted in Android, iOS, Marketing Strategy, Mobile Devices, News, Platforms, Predictions, Smartphones
We all knew the day would come when more people would want to access a webpage through a mobile device than through a laptop or desktop computer. Studies in September 2014 have shown that mobile commerce traffic has finally beaten out desktop traffic in the last half of the fiscal year.
The trend was already in the makings in June of this year, as Android users were surveyed concerning whether or not they had used a mobile device to access the webpage of one or more of the ten biggest UK retailers. When compared to the results from similar surveys in previous years, the numbers were surprising—not only are mobile views rising, but desktop/laptop views are decreasing.
Posted in Android, Announcements, iOS, Mobile Devices, News, Platforms, Technology
Following a protracted period of turmoil on Wall Street for Apple that has loomed large over CEO Tim Cook’s tenure at the helm and in the shadow of Steve Jobs, Apple has finally retraced its losses to touch new all-time highs on Wall Street this week.
After a record close on Tuesday, shares of AAPL drifted higher again Wednesday, seemingly bolstered by the unrelenting momentum of last week’s powerful and inspiring earnings report.
Although it remains to be seen if AAPL will move any higher than $107 this week, a growing number of industry analysts and market watchers now believe the next stop for AAPL is $120.
Posted in Announcements, iOS, IPad, iPhone, News, Platforms, Resources
In order to boost the profits of developers and increase its mobile ad presence, Apple has begun – as of Monday — tracking the browsing data of its app users.
Although founder Steve Jobs predicted back in 2010 that iAd, the company’s ad platform, would soon dominate all of mobile advertising, that hasn’t exactly happened yet and for a myriad of reasons.
Apple currently trails far behind Google, with just under 3% of the mobile ad market compared to their nearly 40%. To attract developers, they give 70% of revenues back to them, although truth be told, ad revenues make up less than 2% of their overall profits.
Posted in Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology