Walgreens Launches Contest For App Developers

Walgreens Launches Contest For App Developers 300x218 Walgreens Launches Contest For App DevelopersWalgreens recently announced their Balance Rewards App Challenge. The challenge will run through November 28, and the three winners will be announced at the 2014 mHealth Summit in Washington D.C. the second week of December.

The goal is to encourage further integration of their current Balance Rewards app.

Walgreens is searching for more than just general integration, however, and will be awarding three winners in the following categories:

Posted in Android, Announcements, iOS, iPhone, Marketing Strategy, mHealth, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Apple: ‘It’s Been Way Too Long’

Apple Its Been Way Too Long 300x194 Apple: Its Been Way Too LongFresh from Apple’s recent iPhone 6, Apple Watch and iOS 8 media blitz, the Cupertino, California-based tech giant is gearing up to make headlines once again next week.

On Wednesday, Apple began distributing invitations to media for an event next Thursday, October 16th.

Although the invite simply states “It’s been way too long,” the characteristically reserved Apple is universally expected to unveil its next generation iPads and possibly more.
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Updated Version of Mobile App Marketing Book Hits Amazon

Updated Version of Mobile App Marketing Book Hits Amazon 200x300 Updated Version of Mobile App Marketing Book Hits AmazonCompanies of all shapes and sizes invest in mobile apps to help engage with their consumers, monetize their business, and to meet their customers’ needs. The problem that arises, however, is that once an app is developed, many businesses are unsure of how to effectively market their app and use it to better compete with their business rivals.

This is why leading app marketing agency APPSPIRE.me has created the app marketing ebook called APPOWER. The ebook is designed to let businesses with apps learn how to effectively market their creations to a targeted audience.

Since trends in digital advertising change at a rapid rate, APPSPIRE.me periodically launches updated versions of their ebook to ensure that app owners are up-to-date with the most recent trends in app advertising. This includes social media, keywords, and specific tips for iTunes and Google Play.

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Posted in Android, iOS, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Marketing, Platforms, Technology0 Comments

App Selected to Provide Real-Time Interaction at MMA’s SM2 Innovation Summit

App Selected to Provide Real Time Interaction at MMA’s SM2 Innovation Summit App Selected to Provide Real Time Interaction at MMA’s SM2 Innovation SummitThis year’s SM2 Innovation Summit will be held in New York over the next few days during Advertising Week.

Since the summit draws such large crowds, summit organizers were looking for ways in which they could provide real-time interaction—both to engage attendees, and to ensure things stay on track.

By partnering with HelloWorld, event attendees will get to experience the ways they can utilize the app’s technology firsthand, particularly when speaking of their innovative Beacon-based features.

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BBM Users Get Mobile Payments Boost from BlackBerry

BBM Users Get Mobile Payments Boost from BlackBerry 300x180 BBM Users Get Mobile Payments Boost from BlackBerryBlackBerry continues to forge ahead despite no shortage of setbacks and lingering obstacles down the mobile path.

On Thursday, the Canadian smartphone maker confirmed that it will enhance the mobile payment capabilities for users of BBM, the private social network available for smartphones running Android, BlackBerry, iOS or Windows Phone.

According to a written statement from BlackBerry, these new initiatives “will take the ability to connect and share using BBM one step further.”
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Posted in Android, Announcements, BlackBerry, iOS, Mobile Apps, Mobile Commerce, Mobile Payments, News, Platforms, Smartphones0 Comments

Apple Preparing to Make Headlines Again in October

Apple Preparing to Make Headlines Again in October 300x226 Apple Preparing to Make Headlines Again in OctoberFresh from Apple’s recent iPhone 6, Apple Watch and iOS 8 media blitz, the Cupertino, California-based tech giant is purportedly gearing up to make headlines once again next month.

Mid October, we’re told, is when the iDevice maker will attempt to wow the mobile world again, this time with a refresh of its tablet line-up.

“The company is planning to hold its next event on Oct. 21, where it will unveil two new iPads and announce the release of OS X Yosemite, the next version of its Mac operating system, according to sources familiar with the matter,” Micah Singleton of The Daily Dot reports.
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Apple Makes the Switch from Android to iOS and Easy One

Apple Makes the Switch from Android to iOS an Easy One 300x196 Apple Makes the Switch from Android to iOS and Easy OneOn Wednesday, Apple released iOS 8 to the mobile world, just two days before the company’s scheduled launch of iPhone 6 and iPhone 6 Plus.

This year, however, Apple appears poised to welcome more Android newcomers to the iOS ecosystem than during any previous iOS refresh.

Shortly before iOS 8 dropped, Apple published a detailed guide that walks Android users through the switch to iOS.
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