Following a protracted period of turmoil on Wall Street for Apple that has loomed large over CEO Tim Cook’s tenure at the helm and in the shadow of Steve Jobs, Apple has finally retraced its losses to touch new all-time highs on Wall Street this week.
After a record close on Tuesday, shares of AAPL drifted higher again Wednesday, seemingly bolstered by the unrelenting momentum of last week’s powerful and inspiring earnings report.
Although it remains to be seen if AAPL will move any higher than $107 this week, a growing number of industry analysts and market watchers now believe the next stop for AAPL is $120.
Posted in Announcements, iOS, IPad, iPhone, News, Platforms, Resources
In order to boost the profits of developers and increase its mobile ad presence, Apple has begun – as of Monday — tracking the browsing data of its app users.
Although founder Steve Jobs predicted back in 2010 that iAd, the company’s ad platform, would soon dominate all of mobile advertising, that hasn’t exactly happened yet and for a myriad of reasons.
Apple currently trails far behind Google, with just under 3% of the mobile ad market compared to their nearly 40%. To attract developers, they give 70% of revenues back to them, although truth be told, ad revenues make up less than 2% of their overall profits.
Posted in Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology
R&D spending at Apple has been accelerating faster than Apple’s share of the global smartphone market.
In the weeks that preceded Apple’s introduction of new iPhones, iPads, and the forthcoming Apple Watch, quarterly spending on research and development hit a new all-time high for Apple.
Revealed this week in the company’s 10-K filing with the SEC, Apple spent a staggering $1.7 billion on research & development last quarter.
Posted in iOS, IPad, iPhone, Mobile Devices, Platforms, Technology
A new report from Juniper Research calls for major growth in the market for NFC mobile payments.
And not surprisingly, Apple is expected to play a critical role in the anticipated boom.
Juniper reports this week that there will be 516 million mobile users of NFC (Near Field Communication) contactless payment services by the end of 2019.
Posted in Announcements, iOS, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Smartphones
Ask any sports fan and they’ll tell you the same thing. There’s nothing worse than losing at home.
What’s true in sports is also true in mobile technology. Just ask Samsung. These days, the South Korea-based tech giant is getting spanked by Apple… in South Korea.
According to freshly published industry data, iPhone 6 sales are demolishing sales of Samsung’s latest smartphone offering.
Posted in Android, Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Smartphones, Technology
Walgreens recently announced their Balance Rewards App Challenge. The challenge will run through November 28, and the three winners will be announced at the 2014 mHealth Summit in Washington D.C. the second week of December.
The goal is to encourage further integration of their current Balance Rewards app.
Walgreens is searching for more than just general integration, however, and will be awarding three winners in the following categories:
Posted in Android, Announcements, iOS, iPhone, Marketing Strategy, mHealth, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology
Fresh from Apple’s recent iPhone 6, Apple Watch and iOS 8 media blitz, the Cupertino, California-based tech giant is gearing up to make headlines once again next week.
On Wednesday, Apple began distributing invitations to media for an event next Thursday, October 16th.
Although the invite simply states “It’s been way too long,” the characteristically reserved Apple is universally expected to unveil its next generation iPads and possibly more.
Posted in Announcements, iOS, IPad, iPhone, News, Predictions, Rumors, Technology