There are many markets across the globe where iOS reigns supreme, but Latin America is not one of them.
According to recent research performed by comScore, Android leads the pack by a landslide in terms of mobile Internet traffic.
The study focused on 7 major countries where Android beats iOS by sizable margins.
Posted in Android, Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Smartphones
Every year, technology companies save their best smartphone releases either for, or just before, the holidays. Both Samsung and Apple, who have been the two leaders in the smartphone industry for the past couple of years, have definitely taken to doing this. Both have just released within the last few months the latest refreshed versions of their flagship devices just in time to have been adequately marketed by Black Friday.
But what about all of the other companies that produce smartphones (and there are others). Many of them are also releasing their newest phones just in time for the holidays, making that third spot (inevitably behind Apple and Samsung), up for grabs. Who’s going to snag it this year?
Posted in Android, iOS, Marketing Strategy, Mobile Devices, News, Platforms, Predictions, Smartphones
We all knew the day would come when more people would want to access a webpage through a mobile device than through a laptop or desktop computer. Studies in September 2014 have shown that mobile commerce traffic has finally beaten out desktop traffic in the last half of the fiscal year.
The trend was already in the makings in June of this year, as Android users were surveyed concerning whether or not they had used a mobile device to access the webpage of one or more of the ten biggest UK retailers. When compared to the results from similar surveys in previous years, the numbers were surprising—not only are mobile views rising, but desktop/laptop views are decreasing.
Posted in Android, Announcements, iOS, Mobile Devices, News, Platforms, Technology
Following a protracted period of turmoil on Wall Street for Apple that has loomed large over CEO Tim Cook’s tenure at the helm and in the shadow of Steve Jobs, Apple has finally retraced its losses to touch new all-time highs on Wall Street this week.
After a record close on Tuesday, shares of AAPL drifted higher again Wednesday, seemingly bolstered by the unrelenting momentum of last week’s powerful and inspiring earnings report.
Although it remains to be seen if AAPL will move any higher than $107 this week, a growing number of industry analysts and market watchers now believe the next stop for AAPL is $120.
Posted in Announcements, iOS, IPad, iPhone, News, Platforms, Resources
In order to boost the profits of developers and increase its mobile ad presence, Apple has begun – as of Monday — tracking the browsing data of its app users.
Although founder Steve Jobs predicted back in 2010 that iAd, the company’s ad platform, would soon dominate all of mobile advertising, that hasn’t exactly happened yet and for a myriad of reasons.
Apple currently trails far behind Google, with just under 3% of the mobile ad market compared to their nearly 40%. To attract developers, they give 70% of revenues back to them, although truth be told, ad revenues make up less than 2% of their overall profits.
Posted in Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology
R&D spending at Apple has been accelerating faster than Apple’s share of the global smartphone market.
In the weeks that preceded Apple’s introduction of new iPhones, iPads, and the forthcoming Apple Watch, quarterly spending on research and development hit a new all-time high for Apple.
Revealed this week in the company’s 10-K filing with the SEC, Apple spent a staggering $1.7 billion on research & development last quarter.
Posted in iOS, IPad, iPhone, Mobile Devices, Platforms, Technology
A new report from Juniper Research calls for major growth in the market for NFC mobile payments.
And not surprisingly, Apple is expected to play a critical role in the anticipated boom.
Juniper reports this week that there will be 516 million mobile users of NFC (Near Field Communication) contactless payment services by the end of 2019.
Posted in Announcements, iOS, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Smartphones