Long harangued as the stale innovator of the mobile advertising world, iAd may finally be catching up to the top ad networks and other mobile advertising platforms of 2014.
AdAge reports that Apple is gearing up to launch video iAds later this year. They will “automatically play full-screen within iPhone and iPad apps.”
The people described these new video ads as “interstitials,” suggesting that they’ll interrupt whatever someone is doing in app. More likely the ads will play at moments of transition, like after completing a game’s level or finishing an article.
Posted in Announcements, iOS, iPhone, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Rumors, Technology
Over the last two months, researchers and analysts have poured over data from 2013 relating to tablet shipments. And the findings are convincing. No matter how you look at it, 2013 was a banner year for tablets.
Worldwide sales of tablets to end users topped 195 million units in 2013, a 68 percent increase on 2012.
According to Gartner, while sales of iOS tablets grew in the fourth quarter of 2013, iOS’s share declined to 36 percent in 2013. The tablet growth in 2013 was fueled by the low-end smaller screen tablet market, and first time buyers; this led Android to become the No. 1 tablet operating system (OS), with 62 percent of the market.
Posted in Android, Announcements, iOS, Mobile Devices, News, Platforms, Predictions, Resources, Tablet Devices, Technology
Arguably the world’s most popular mobile operating system is about to be mobile in an entirely new way.
Apple announced Monday that some of the world’s top automobile manufacturers are rolling out CarPlay.
What is CarPlay, you ask? According to Apple, it’s the “smarter, safer and more fun way to use iPhone in the car.”
Posted in Announcements, iOS, iPhone, Mobile Devices, News
We’ve heard the rumors before. But now they may actually manifest.
According to a new report from The Wall Street Journal, 2014 will be a whole new ballgame for Apple’s product release schedule, particularly when compared to what we’re used to.
Apple, we’re told, is hiring engineers from rival smartphone makers and other Taiwanese technology firms in Asia to “build up teams in Shanghai and Taipei.”
Posted in Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Rumors
On Tuesday, Apple released an update (OS X 10.9.2) to its Mavericks operating system. After the recently uncovered SSL security issue was uncovered and ultimately addressed last week for iOS devices through the release of iOS 7.0.6, Apple has now tackled the problem on Mavericks.
It’s now believed that would-be attackers would no longer be able to easily intercept secure connection data on a local network.
Beyond this critically important security fix, Apple also tossed in a few new features to Tuesday’s update, including the ability for Mac users to make and accept FaceTime audio calls. Apple also enabled user blocking on iMessage.
Posted in Announcements, iOS, Mobile Security, News, Resources
Apparently, the U.S. military is on high alert with regard to BlackBerry.
In particular, the US Air Force has announced plans to swap out approximately 5,000 BlackBerry devices in favor of Apple’s iPhone and iPad.
According to published reports over the weekend, this latest move on the part of military officials is the next step in the largely unavoidable retirement of all BlackBerry products used in an official capacity by USAF personnel.
Posted in Announcements, BlackBerry, iOS, IPad, iPhone, Mobile Devices, News, Platforms, Smartphones, Tablet Devices
Apple is purportedly so protective of its data that it won’t share highly desirable, although still anonymous, user information with interested advertisers looking to reach millions of potential customers within the iOS ecosystem.
NativeMobile reported Wednesday that there is now a long list of digital advertisers who are “miffed at Apple for not sharing its vast amounts of highly valuable user data that could be used to facilitate better targeted and more relevant advertising opportunities.”
For Apple, the data is vitally important in driving bigger and bolder revenue streams out of its robust App Store ecosystem. And, quite frankly, that’s enough to keep Apple content and largely uninterested in pawning off the data to advertisers. But that’s not fair, say critics who want to tap into this treasure-trove of data.
Posted in iOS, Marketing Strategy, News, Platforms, Smartphones