Doomed from the get-go. That’s the rudimentary finding from a new Federal report (by the U.S. Education Department) exploring exactly what went wrong (and everything went wrong for that matter) with the infamously botched “1.3-billion iPads-for-all program” in Los Angeles schools.
The L.A. Times is out with a new report highlighting what Federal investigators have uncovered. All signs point to the program having launched without adequate planning or resources. There was no real understanding, the research shows, with regard to how the devices would really be put to good use for students in the classroom. The program almost seemed to prioritize getting the iPads to students rather than fashioning a plan to make the devices integral to their education.
Per the findings of the U.S. Education Department, the L.A. Times explains that the iPad distribution program at 47 schools in 2013 was plagued out of the gates. “Teachers were ill-trained, schools had spotty Internet connections and students quickly bypassed security filters,” today’s report notes.
Posted in Announcements, iOS, IPad, News, Platforms, Tablet Devices, Technology
2015 may be a very rewarding year financially for iOS mobile app developers. If 2014 was any indication of the upward trend in income among app developers, this new year could bring with it some serious green for those who stick with their craft.
Although Android apps continue to enjoy record downloads (and Android developers are narrowing the earnings gap with rival iOS app developers), Apple continues to steal the show — and the headlines — when it comes to showcasing just how much cash a developer can earn today.
In case you missed it, Apple recently announced that the first week of January set a new record for billings from the App Store with customers spending nearly half a billion dollars on apps and in-app purchases all over the world.
What’s more, New Year’s Day 2015 marked the single biggest day ever in App Store sales history.
Posted in Announcements, Developer, iOS, iPhone, Mobile Apps, News, Platforms, Predictions, Smartphones
Within minutes of the grand unveiling of Apple Watch last fall, speculation mounted that the greatest new platform for mobile marketing was upon us.
And while we are likely still at least a few months away from Apple Watch going live, no shortage of leading mobile ad exchanges and platforms are gearing up for the opportunities afforded by Apple Watch.
But will Apple Play ball? That’s the burning question of the hour — and one that is being asked more than usual this week following an announcement from TapSense Monday that its plans for Apple Watch may not materialize as expected.
Posted in Announcements, iOS, Marketing Strategy, Mobile Advertising, News, Platforms, Rumors, Technology
Apple has a lot to be thankful for this holiday season. According to the latest smartphone sales data from Kantar Worldpanel ComTech, Apple is on pace to have a record holiday quarter.
But Apple is not just obliterating the competition domestically, the company is doing well across the pond and across Asia.
For the three months to October 2014, Kantar’s data shows that the iPhone 6 launch has sent Apple’s share of British smartphone sales up 10.4 percentage points.
Posted in Announcements, iOS, iPhone, News, Predictions
If you thought the most common payment card in the world was Visa or MasterCard you’d be quite wrong. It’s the UnionPay card from China and, even after just a short 12 years, it already accounts for nearly 40% of the cards being used worldwide.
Go ahead. Wrap your head around that fact for a minute.
When you compare that to Visa at 24% and MasterCard at 18%, both pale in comparison, and you quickly realize exactly why Apple wants to be their partner in any way they can.
Posted in iOS, Mobile Commerce, Mobile Payments, Mobile Retail, Mobile Shopping, Technology
There are many markets across the globe where iOS reigns supreme, but Latin America is not one of them.
According to recent research performed by comScore, Android leads the pack by a landslide in terms of mobile Internet traffic.
The study focused on 7 major countries where Android beats iOS by sizable margins.
Posted in Android, Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Smartphones
Every year, technology companies save their best smartphone releases either for, or just before, the holidays. Both Samsung and Apple, who have been the two leaders in the smartphone industry for the past couple of years, have definitely taken to doing this. Both have just released within the last few months the latest refreshed versions of their flagship devices just in time to have been adequately marketed by Black Friday.
But what about all of the other companies that produce smartphones (and there are others). Many of them are also releasing their newest phones just in time for the holidays, making that third spot (inevitably behind Apple and Samsung), up for grabs. Who’s going to snag it this year?
Posted in Android, iOS, Marketing Strategy, Mobile Devices, News, Platforms, Predictions, Smartphones