Hot Rumor: Microsoft Office Coming to Apple’s iPad

Mobile Marketing Hot Rumor: Microsoft Office Coming to Apples iPadAccording to published reports Tuesday, a new iPad-optimized Microsoft Office suite will soon debut in Apple’s App Store.

This morning, The Daily broke the news and leaked a picture of the popular software running on an iPad.

For now, however, Microsoft is denying the legitimacy of the report but not that such an offering is planned for the near future.

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Posted in iOS, IPad, News, Platforms, Predictions, Rumors, Tablet Devices1 Comment

Voice Powered Travel Search Made Possible by Nuance, Expedia Partnership

Mobile Marketing Voice Powered Travel Search Made Possible by Nuance, Expedia PartnershipOn Tuesday, Nuance and Expedia announced a new set of mobile features that will give travel and mobile device junkies something to rejoice about. That is, Nuance’s hugely popular Dragon Go! app for iOS and Android now lets people speak commands and quickly find and book flights, hotels, and more with direct access to Expedia.

Dragon Go!’s revamped travel search capability gives iPhone and Android device owners the ability to find and book the best travel deals available just by using their voice.

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Posted in Android, Android Market, Announcements, Apple App Store, iOS, iPhone, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Resources, Smartphones1 Comment

Report: Don’t Hold Your Breath for Apple’s Next iPhone

Mobile Marketing Report: Dont Hold Your Breath for Apples Next iPhoneFor four consecutive summers beginning in 2007, Apple fans have been privileged to enjoy an annual July treat – the introduction of a next-generation iPhone.

But last year, Apple broke the summer mold by waiting until October of 2011 to introduce the most recent iPhone model – the iPhone 4S.

And in case you were hoping for a 2012 summertime rival of the July iPhone introduction, you may be severely disappointed.

According to published reports late Monday, Apple is believed to be happy with fall as the new season for iPhone model refreshes.

As a result, Japanese blog Macotakara says the next iPhone – tentatively dubbed the iPhone 5 – won’t reach consumers before this October, one year after the iPhone 4S debuted.

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Posted in Announcements, iOS, iPhone, Mobile Advertising, Mobile Marketing, News, Platforms, Predictions, Rumors0 Comments

Apple Bending to Pressure from U.S. Lawmakers on Mobile Privacy

Mobile Marketing Apple Bending to Pressure from U.S. Lawmakers on Mobile PrivacyThis week, faced with mounting calls for action from U.S. legislators, Apple is doing its part to bolster mobile privacy by requiring iPhone and iPad apps to seek “explicit approval” via more than one user prompt before accessing users’ address book data.

Lawmakers urged Apple to act following a series of findings which indicated that some popular iOS applications “have been able to lift private address book data without user consent.”

Path, a Facebook-style social networking app, for example, was recently discovered to be uploading users’ contact names and phone numbers onto Path’s servers.

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Posted in Announcements, iOS, IPad, iPhone, Mobile Advertising, Mobile Apps, Mobile Marketing, News, Platforms, Privacy0 Comments

PrivacyStar Rolls Out Call and Text Message Blocking Service

Mobile Marketing PrivacyStar Rolls Out Call and Text Message Blocking ServiceOn Wednesday, PrivacyStar rolled out the introductory red carpet for Metro Block-it, a new call and text message blocking service for MetroPCS Communications, Inc. customers.

The service also allows customers to directly file complaints against telemarketers and debt collectors with the Federal Trade Commission and is now available on MetroPCS’ Android smartphones, with support for BlackBerry smartphones and feature phone service coming soon.

According to company’s formal announcement of the feature, MetroPCS is the first national mobile service provider to offer the PrivacyStar service directly to its customers.

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Posted in Android, Announcements, BlackBerry, iOS, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones0 Comments

Mobile Advertising Shakeup at Apple Could Revitalize iAd

Mobile Marketing Mobile Advertising Shakeup at Apple Could Revitalize iAdAccording to the scuttlebutt out of Cupertino, California on Wednesday, a big shakeup is underway in the mobile advertising division of Apple.

It seems the iPhone maker wants to make its iAd platform more inviting.

As interest in Apple’s mobile advertising platform continues to plummet, Apple is rumored to be making a slew of significant changes to the iAd program, particularly with regard to its cost.

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Posted in Android, iOS, iPhone, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Predictions, Resources, Rumors, Smartphones1 Comment

Smartphones Help NHL, Verizon Expand Fan Access to Hockey

Mobile Marketing Smartphones Help NHL, Verizon Expand Fan Access to Hockey  This week, the National Hockey League Players’ Association, the National Hockey League (NHL), NBC Sports Group, and Verizon Wireless made a big announcement to the pleasure of hockey fans everywhere.

But especially those with smartphones.

The media, sports, and mobile powerhouses listed above have banded together for a multi-year partnership renewal that will bring Verizon customers closer to the game than ever before with exclusive content via the Verizon edition of the NHL GameCenter smartphone and tablet apps.

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Posted in Android, Announcements, iOS, iPhone, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile Partners, News, Platforms, Resources, Smartphones1 Comment