Just as mobile devices never left our grip during last Sunday’s Super Bowl, they are trusty devices to keep near on many a major night in Hollywood and in the music industry – with the Grammys being chief among those occasions.
Luckily for music lovers, the Grammy Live Mobile App is now available for the iPad, iPhone and iPod touch users.
If this announcement sounds familiar, there’s a good chance that it is. For the third year in a row, music fans worldwide will have unprecedented access to all the VIP and backstage events leading up to and throughout the 54th Annual Grammy Awards, airing Sunday, Feb. 12 at 8p.m. on CBS.
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Posted in Announcements, iOS, IPad, iPhone, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Tablet Devices
On Thursday at Apple’s eagerly anticipated media event at New York’s famed Guggenheim Museum, Apple executive Phil Schiller introduced iBooks 2 for iPad.
Schiller hailed the iPad as the ultimate tool for learning and said Apple is poised to harness this potential for the good of future students everywhere.
The digital textbooks showcased today were highly interactive with easy to access glossary items and graphics.
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Posted in Announcements, iOS, IPad, News, Platforms, Resources
Blue Bite, a mobile marketing company that specializes in location-based campaigns, has published results of a recent NFC-enabled mobile campaign for hotel reservation app HotelTonight that saw more than 15,000 unique mobile engagements in the first six weeks alone.
Blue Bite teamed up with RMG networks — a provider of Out-Of-Home (OOH) TV & video networks — as well as mobile advertising provider Amobee to launch the campaign for HotelTonight across a handful of major U.S. markets. HotelTonight’s mobile app allows users to book same-day hotel reservations. To jumpstart the campaign, Amobee utilized RMG Network’s locations outfitted with Blue Bite’s mTAG Platform to reach HotelTonight’s core demographic. These RMG network locations included eight major U.S. airports and hundreds of “busy downtown cafe locations across the country.”
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Posted in Android, Announcements, iOS, IPad, iPhone, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile News, Mobilize, NFC, Proximity, QR Codes, Smartphones, Wi-Fi
Tablet computers – especially Apple’s hugely popular iPad – are quickly replacing laptops in the workplace.
According to the findings of a new IDG Connect Report, 91% of worldwide IT and business professionals use their iPad for work communication.
12% of respondents admit that their iPad has fully replaced their laptop, while more than 50% say the tablet has partially replaced their laptop.
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Posted in Announcements, IPad, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Tablet Devices
In conjunction with what the rumor mill suggested, Target is planning to open a series of Apple stores within Target stores later this year at select Target locations.
Initially, 25 “specialty stores” will open and be dedicated exclusively to Apple products. The stores will be opened inside of existing Target retail locations.
Target is yet to announced which stores will be the first recipients of these so-called “Apple Mini Stores.”
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Posted in Announcements, IPad, iPhone, Mobile Partners, News, Platforms, Resources
The third-generation Apple iPad is, without question, the most eagerly anticipated gadget in the tech world today. And judging by the report Wednesday from Japanese Mac news website Macotakara, the wait is almost over.
According to a trusted Chinese source speaking with the publication, production has already commenced on the iPad 3 as manufacturers in Asia scramble to have the first batch of refreshed tablets ready to roll out by early March, when they are expected to begin shipping to consumers and Apple’s increasingly expansive list of retail partners.
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Posted in IPad, News, Predictions, Rumors, Tablet Devices
On Wednesday, Bloomberg succeeded at confirming one of the hottest rumors in mobile technology over the last six weeks.
Apple has acquired Anobit Technologies Ltd., an Israeli company that manufactures a flash-memory drive part for the iPhone and iPad.
As the world’s largest buyer of NAND flash memory, the acquisition puts Apple in a better financial position to maintain and accelerate its appetite for that which Anobit makes.
Steve Dowling, a spokesman for Apple, confirmed that the purchase took place, although he opted to skip any relevant financial details.
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Posted in IPad, iPhone, Mergers And Acquisitions, Mobile Devices, News, Platforms