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Apple Gets Final Approval for Texas Campus

Apple Gets Final Approval for Texas Campus 300x175 Apple Gets Final Approval for Texas CampusFollowing recent glitches and growing doubt as to the feasibility of the project, it looks like Apple is finally headed to Texas after all.

And the iPhone maker is bringing along more than 3,000 job opportunities for the ride.

This week, local lawmakers and Apple finally reached an agreement on deal terms that will allow for the campus to come to Austin, Texas.

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Posted in Announcements, iOS, IPad, iPhone, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology0 Comments

Apple…Please Bring Sexy Back!

Apple…Please Bring Sexy Back Apple…Please Bring Sexy Back!The following is a guest post from Joseph Shavit, VP Product for mobileStorm.

The biggest issue facing Apple today is that the iPhone is losing its coolness. There I said it. Many of you are thinking the same thing. I used to be cool holding an iPhone. Now, all phones look alike.

Apple has always pushed the boundaries in visual and artistic design. The original iPhone looked nothing like any other phone and took us to where we didn’t know we needed to go. Apple computers have always looked different and pushed the envelope of artistic design. Remember the first iMac with its all-in-one design and wide choice of colors? Apple has always been a triumph of aesthetic form and function. The same can recently be said about the emergence of Hyundai and Kia in the automotive space. It’s more about their design, features and price point than any specific feature they provide. People love their curvy looks and quality fit and finish.

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1 in 4 New iPad Buys Come From Apple Newcomers

1 in 4 New iPad Buys Come From Apple Newcomers 300x196 1 in 4 New iPad Buys Come From Apple NewcomersApple’s new iPad is a hot commodity with consumers who have never previously owned Apple products.

On Thursday, NPD Group published its latest findings, which reveal that 25% of all new iPad purchases are made by individuals who aren’t already in the Apple user base.

All told, 33 percent of U.S. homes now own Apple products.

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Posted in Announcements, iOS, IPad, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, News, Platforms, Tablet Devices0 Comments

Apple App Store Reaches New Content Milestone at 600,000 iOS Apps

Apple App Store Reaches New Content Milestone at 600000 iOS Apps 300x169 Apple App Store Reaches New Content Milestone at 600,000 iOS AppsHaving logged 25 billion downloads from dedicated users around the world, Apple this week confirmed that the App Store now contains more than 600,000 iOS applications.

That’s 50,000 more apps than the App Store contained just one month ago.

The latest content offering milestone comes as the App Store now serves up apps in 21 bustling categories that delight and assist users in well over 100 countries around the world.

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Posted in Announcements, Apple App Store, iOS, IPad, iPhone, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Marketing, News, Platforms1 Comment

Apple’s WWDC 2012 Sells Out in Two Hours

Apples WWDC 2012 Sells Out in Two Hours 300x300 Apples WWDC 2012 Sells Out in Two HoursLadies and gentlemen, it’s another new record for Apple.

As MMW reported earlier this morning, Apple on Wednesday confirmed the starting date of this year’s Worldwide Developers Conference.

The company’s annual convention gets underway June 11th and ends June 15th.

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Posted in Announcements, Developer, iOS, IPad, iPhone, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology1 Comment

McGraw-Hill Goes Mobile with Leading MBA Program

McGraw Hill Goes Mobile with Leading MBA Program McGraw Hill Goes Mobile with Leading MBA ProgramThis week, leading academic publisher McGraw-Hill confirmed its new partnership with Cleveland State University. Together, the partners will change the face of MBA programs forever.

Thinking about going back to school for an MBA? If so, you may be able to use your mobile device to help secure the degree.

Cleveland State University is expanding access to graduate education through the Mobile Accelerated MBA (MAMBA) program. This is the first completely online, one-year MBA to be accredited by the Association to Advance Collegiate Schools of Business (AACSB).

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Posted in Announcements, iOS, IPad, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources0 Comments

Apple Soars on Wall Street in Epic NASDAQ Rally

Apple Soars on Wall Street 300x164 Apple Soars on Wall Street in Epic NASDAQ RallyGood times have returned for Apple.

Following a precipitous sell-off in recent days, shares of Apple have recovered much of their $70 loss since April started. The catalyst for the climb was yesterday’s stellar Q2 earnings report, which helped send AAPL back above $600 today on the NASDAQ.

“It has been a long time since I’ve seen one earnings report be so meaningful for the market,” Rick Meckler, president of investment firm LibertyView Capital Management, tells Reuters. “The fact that they weren’t the negative surprise that so many people feared will be a huge relief to this market and really could provide the impetus to bring it back to those previous highs.”

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