Long harangued as the stale innovator of the mobile advertising world, iAd may finally be catching up to the top ad networks and other mobile advertising platforms of 2014.
AdAge reports that Apple is gearing up to launch video iAds later this year. They will “automatically play full-screen within iPhone and iPad apps.”
The people described these new video ads as “interstitials,” suggesting that they’ll interrupt whatever someone is doing in app. More likely the ads will play at moments of transition, like after completing a game’s level or finishing an article.
Posted in Announcements, iOS, iPhone, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Rumors, Technology
Arguably the world’s most popular mobile operating system is about to be mobile in an entirely new way.
Apple announced Monday that some of the world’s top automobile manufacturers are rolling out CarPlay.
What is CarPlay, you ask? According to Apple, it’s the “smarter, safer and more fun way to use iPhone in the car.”
Posted in Announcements, iOS, iPhone, Mobile Devices, News
We’ve heard the rumors before. But now they may actually manifest.
According to a new report from The Wall Street Journal, 2014 will be a whole new ballgame for Apple’s product release schedule, particularly when compared to what we’re used to.
Apple, we’re told, is hiring engineers from rival smartphone makers and other Taiwanese technology firms in Asia to “build up teams in Shanghai and Taipei.”
Posted in Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Rumors
This week in San Francisco, a broad array of tech startups and promising entrepreneurs descended on The City by the Bay for the annual LAUNCH Festival, the tech industry’s biggest startup competition started and hosted by Jason Calacanis.
This year, LAUNCH welcomed more than four dozen companies that formally launched their enterprise on stage as a sea of successful entrepreneurs evaluated each over the course of three days.
With over 9,000 attendees and a $200,000 investment grand prize up for grabs, the competition was every bit as fierce as the presenting startups were impressive. When you consider that past winners include such industry heavyweights as Yammer, Drobox, Mint, Hipmunk, and Boxbee, the momentum afforded by recognition at LAUNCH can go a long way over the long haul.
Posted in Announcements, iPhone, Mobile Apps, Mobile Devices, Mobile Social, News, Platforms, Technology
Apparently, the U.S. military is on high alert with regard to BlackBerry.
In particular, the US Air Force has announced plans to swap out approximately 5,000 BlackBerry devices in favor of Apple’s iPhone and iPad.
According to published reports over the weekend, this latest move on the part of military officials is the next step in the largely unavoidable retirement of all BlackBerry products used in an official capacity by USAF personnel.
Posted in Announcements, BlackBerry, iOS, IPad, iPhone, Mobile Devices, News, Platforms, Smartphones, Tablet Devices
When anything warms in Russia, it’s a good thing. And when it comes to the burgeoning smartphone industry, Russia is finally warming up in a big way.
In particular, Apple’s iPhone has surged in adoption in the last fourteen months. Bloomberg reports that Apple sold 1.6 million iPhones in Russia during the 2013 calendar year.
iPhone sales in the country doubled last year to 1.57 million, bringing in $1 billion, according to researcher IDC. That’s despite the fact that at midyear, none of Russia’s top three wireless carriers were selling Apple’s phones.
Posted in Announcements, iPhone, Mobile Devices, News, Platforms, Predictions, Smartphones
Apple CEO Tim Cook has effectively cleared up any confusion with regard to Apple’s plans to enter new product categories.
Last night, Cook told The Wall Street Journal and other national media outlets that the company will, indeed, expand the scope of its products into new mobile territories.
“There will be new categories,” Cook reveals, being careful not to say too much. “We’re not ready to talk about it, but we’re working on some really great stuff.”
Posted in Announcements, iOS, IPad, iPhone, Mobile Devices, News, Platforms, Predictions, Rumors