Magento, a provider of comprehensive open source eCommerce Web solutions, announced today that it’s debuting a new white-label mobile app offering to help customers using its Web platform enter the mobile commerce sector as well.

Magento identified the problem of many Online retailers not wanting to bother with creating their own mobile strategy, which most likely involves costly mobile application development for numerous platforms.  Since its customers are already familiar with the Magento platform for their Online store fronts, the white-label solution aims to fill a void and make it easier for retailers to enter the mobile realm.

Launching as Magento Mobile for the iPhone platform, the solution essentially translates an existing e-commerce site into a mobile app that fits each device, complete with a full catalog, product search, a shopping cart, ratings, and reviews.  Support for Android and iPad are in the works as well.  The retailer has full control over the appearance of the app and even includes full PayPal support for checkouts.

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The video sharing site Tudou, based in China, was indispensable when I decided to catch up on the first three years of Mad Men, marathon-style, before the current season began. Soon consumers will be able to watch Tudou–which has hot shows and movies–on their mobiles. It’s another reality check for video content owners who still don’t want their property on mobiles.

Tudou today announced the beta phase of its mobile video technology using HTML5 and HTTP live streaming, which will allow consumer to access its more than 40 million videos. The core technology, “real time video trans-coding,” is in open beta for Symbian, Android, and Windows Mobile, and in closed beta for iPhone and iPad. Videos being requested will load inside a new browser-based player instead of generating another player app, which usually takes more time on mobile devices.

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Distimo, a startup focused on providing app store analytics, has published its latest report detailing the mobile app ecosystem across the Apple App Store for iPad and iPhone, BlackBerry’s App World, the Android Market, Nokia’s Ovi Store, Palm’s App Catalog and the Windows Marketplace for Mobile for July 2010 in the United States.

Similar to previous reports, Distimo primarily looked at pricing characteristics across all major app stores to determine the proportion of free vs. paid apps and the average cost of which, which continue to rise.  The Android Market continues to have the largest share of free apps compared to the others, with 60% of the total, compared to just 29% for Apple’s App Store for iPhone and 26% for the iPad App Store.  Android has more than double the amount of free apps than any of the other six App Stores in the report.

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You just received an invitation from Apple.

Where are you headed, you ask? To the Yerba Buena Center for the Arts in San Francisco, California this morning for the company’s annual September event and, presumably, new product/service roll out.

But here’s the catch. You’ll be able to attend from the comfort of wherever your nearest iDevice or Mac is located.

According to Apple, the company will broadcast its event online using Apple’s “industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac running Safari on Mac OS X version 10.6 Snow Leopard, an iPhone or iPod touch running iOS 3.0 or higher, or an iPad.”

The live broadcast will begin at 10:00 am PST and be available exclusively at www.apple.com.

Booyah’s latest LBS creation, InCrowd, has gone live in the Apple App Store.  Initially announced at Facebook’s “Places” launch event, InCrowd is the first app built off the Facebook Places API and the only location-based app that has exclusive access to Facebook search.

Leveraging data straight from Facebook, InCrowd takes the concept of “social gaming” to an entirely new level.  Beyond basic checkins and social utility, InCrowd allows users to create their own customizable avatars, “interact” with old and new friends nearby as well as accumulate status and virtual goods.

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It was reported over the weekend that Apple’s App Store has reached 250,000 total apps, reaching yet another important milestone in its short existence.

According to 148Apps.biz, who keeps a running tab on app store metrics, Apple’s U.S. App Store passed the quarter million mark on Friday, just two years and 49 days after it opened to the world.  As of Saturday morning, there were 251,007 applications from 50,304 publishers available for download for the iPhone, iPad or iPod touch.  AppShopper.com, which keeps a similar list, has the total pegged at 253,777 apps, including 24,334 for the iPad.

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The ARIA Hotel and Casino in Las Vegas has always been known to lead Sin City in technological innovation, and is furthering that reputation with the release of three new iPhone apps.

The first one, simply dubbed “ARIA,” is an interactive concierge app for guests of the hotel, giving users on-the-go access to news, menus, directions, tickets, weather, special offers and much more within a single app.  User can take advantage of all the complex has to offer directly from the app, including reserving show tickets, booking reservations at the numerous restaurants or navigating the massive grounds.

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