It was announced today that mobile analytics powerhouse Flurry has introduced Analytics 3.1 — the latest version of its popular analytics suite for mobile apps.
Version 3.0 was just launched in August, and the 3.1 update adds three unique time-based metrics to its reporting capabilities for mobile app developers. Analytics 3.1 introduces day-parting, lifecycle and hourly stat drill-down features, allowing deep insights into app usage that were hard to come by before. Let’s take a closer look at the new metrics . . .
Posted in Android, Announcements, BlackBerry, Developer, iOS, iPhone, Java, LBS, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Data, Mobile Devices, Mobile Location, Mobile Marketing, Mobile News, Mobilize, Smartphones, Tablet Devices
Mobile publishing and marketing provider Netbiscuits today published its latest Mobile Metrics Report in which it details the continued problem of mass fragmentation with smartphones, in addition to the lack of HTML5 adoption despite the recent hype.
The company says it processes more than 8.5 billion mobile pages and content items through its platform each month, and said that between November of 2009 and May of 2011, they averaged 2,872 unique devices requesting mobile sites through its platform. Of these devices, a total of 10 operating system were analyzed including iOS, Android, Blackberry, Symbian, Bada, Windows Phone, Windows Mobile, WebOS, PalmOS and MeeGo. Though Android and iOS hold the lion’s share, fragmentation is still a major issue, especially in terms of developing mobile applications for specific platforms.
Posted in Android, Announcements, BlackBerry, iOS, Java, LBS, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Internet, Mobile News, Mobile Websites, Mobilize, Nokia, Smartphones, Symbian, Windows Phone 7
Independent mobile advertising giant InMobi has announced plans to acquire Sprout, a startup specializing in HTML5-based rich media mobile ad units. The news comes on the heels of another large mobile marketing provider, Augme, announcing the acquisitions of JagTag and HipCricket — rounding out a busy couple weeks in terms of mobile mergers and acquisitions.
In case you haven’t noticed the trend lately, mobile advertising is all about rich media these days, especially while employing the latest in HTML5 coding. Distributing mobile ads in HTML5 translates to nearly ubiquitous access no matter what device a person may use — including all iOS devices. Sprout is a startup that recognized this trend early and formed with the intention of helping “agencies and brands reduce the complexity of rich media mobile ad creation and distribution.”
Posted in Android, Announcements, BlackBerry, iOS, Java, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile News, Smartphones, Tablet Devices
Vision Mobile has published an awesome infographic outlining the various mobile platforms and how they stack up from a development point of view.
Dubbed “The Mobile Platform Race,” the infographic (embedded below) contains data sourced from Vision Mobile’s recent “Developers Economics 2011” report. Some of the data is what you’d expect, such as the fact that iOS, Android and the mobile Web are leading the charge in terms of mobile development these days. Other data includes platform fragmentation, distribution channels and revenue models.
Posted in Android, Announcements, BlackBerry, Developer, iOS, IPad, iPhone, Java, Mobile Analytics, Mobile Devices, Mobile News, Mobilize, Symbian, Tablet Devices