Archive | Mobile Devices

Saving Face(book): Users Can Now Save Content for Later

Saving Facebook Users Can Now Save Content for Later 300x200 Saving Face(book): Users Can Now Save Content for LaterInteresting stuff on Facebook, but no time now to read it?

Now you can save it for later. Facebook has introduced an Instapaper-like feature called “Save” that allows users to bookmark links, photos, and videos shared on the social network and return to them later.

“After users save a post on Facebook, they can pull up a new “Saved” tab to view their stockpile of time-delayed content,” according to a story posted about this development at AdAge.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

T-Mobile Makes Impressive Gains

T Mobile Makes Impressive Gains 300x172 T Mobile Makes Impressive GainsMobile momentum has shifted in T-Mobile’s favor. The nation’s fourth largest carrier is now firmly planted in the growth column following a long period of reinvention that finally appears to be paying off.

On Thursday, the carrier reported earnings for the second quarter of 2014, confirming profit of $391 million.

All told, it pleasantly caught analysts and investors off guard.
Continue Reading

Posted in iOS, iPhone, Mobile Devices, News, Platforms, Smartphones, Technology, Wireless Carriers0 Comments

Samsung Says Competition to Blame for Earnings Miss

Samung Says Competition to Blame for Earnings Miss 300x187 Samsung Says Competition to Blame for Earnings MissOn Thursday, Samsung disappointed investors and Wall Street analysts when the South Korean tech behemoth once again illustrated that it’s having trouble maintaining its mammoth market share across an increasingly competitive landscape.

Reporting earnings for the second quarter of 2014, the company revealed that profit fell 20% from the same quarter of 2013. Revenue also fell 8.9%.

The last time the company recorded a net-profit drop on a year-over-year basis was for the third quarter of 2011.

Continue Reading

Posted in Mobile Devices, News, Platforms, Smartphones, Technology1 Comment

Click-Throughs Useless? Research Says CTRs are Poor Mobile Metric

Click Throughs Useless Research Says CTRs are Poor Mobile Metric Click Throughs Useless? Research Says CTRs are Poor Mobile MetricMarketers who want to gauge the true effectiveness of their mobile advertising efforts should move beyond clickthrough rates (CTRs) and “start exploring cross-channel behaviors instead,” according to a recent study.

Several researchers from marketing tech and targeting firm Dstillery have outlined their findings in “Cross-channel Measurement and Optimization,” a paper forming part of the Advertising Research Foundation’s Experiential Learning series of articles.

In a post at Warc, it was noted that the study showed “using clickthroughs to establish the performance of mobile ads, they warn, is little more than a fallacy.”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology1 Comment

Facebook Launches ‘Mentions’ App for Public Figures

Facebook Launches ‘Mentions’ App for Public Figures Facebook Launches ‘Mentions’ App for Public FiguresWhat’s better than keeping up with the famous and nearly famous on Facebook?

Not much, perhaps.

Note that almost 800 million people are connected to public figures on the social media site. Users track and interact with athletes, musicians, actors, and other “influencers” and — according to Facebook Product Manager Allison Swope — consider it an integral part of their Facebook experience.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms0 Comments

Sprint Activates More 4G LTE Markets Across the U.S.

Sprint Activates More 4G LTE Markets Across the U.S. 263x300 Sprint Activates More 4G LTE Markets Across the U.S.From sea to shining sea, Sprint has just activated an array of new markets, all of which now have access to the carrier’s fast-growing 4G LTE network.

For now, the ultra-fast cellular network has been launched in 17 new markets across the United States.

According to details provided to MMW from Sprint, the new locations include:

  1. Continue Reading

Posted in 4G, Announcements, Mobile Devices, News, Platforms, Technology0 Comments

Ad Tech Coming of Age, Says Industry Exec

Ad Tech Coming of Age Says Industry Exec 300x210 Ad Tech Coming of Age, Says Industry ExecMatt Rizzetta, President and CEO of the North 6th Agency (N6A), says advertising technology is in the middle of an exciting, game-changing evolution.

When asked in a recent interview what has changed for ad tech companies in their approach and priorities when it comes to PR recently, Rizzetta spoken candidly about the changes observed.

“Without question the ad/tech sector has undergone a massive transformation over the past few years,” Rizzetta tells NativeMobile. “When we’re speaking to clients and prospects in the ad/tech industry it’s clear that the audience that matters to them is vast, and no longer limited to just the ad/tech junkies as was the case a few years ago.”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments