Last fall, Starwood Hotels & Resorts Worldwide announced plans to take their keyless room entry and mobile aspirations to the next level.
Ahead of the weekend, Starwood made good on that promise by launching a new app for Apple Watch.
“Apple Watch lets you order an Uber, check into your flight, make a dinner reservation and now for the first time ever you can open your hotel room door all with the flick of the wrist,” Starwood said Friday. “Starting today, members of Starwood Preferred Guest (SPG), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc., have instant access to the #spglife thanks to the SPG App for Apple Watch.”
Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms, Technology
Last week, Swirl Networks, provider of a proximity-based indoor mobile marketing platform, announced that it has raised $18 million in equity financing from Hearst Ventures, SoftBank Capital, Twitter Ventures and other strategic investors.
According to an announcement shared with MMW, the Series C round brings Swirl’s total funding to date to $32 million. The new capital will be used to expand Swirl’s sales and marketing operations and “to fuel aggressive investment in product innovation to meet accelerating demand from major retailers and brand advertisers for beacon-powered indoor mobile advertising.”
Posted in Announcements, Mobile Advertising, Mobile Devices, News, Platforms
According to the findings of a new research report — “Putting Wearables to Work: Insights on Wearable Technology in Business” — wearables “are seen as a strategic platform for improving business performance and are an expanding area of investment.”
The study by Salesforce Research demonstrates “how adopters of wearables are planning to incorporate wearables into day-to-day business processes to improve productivity and connectivity among employees and customers alike.”
The study uncovers key insights from five areas surveyed: strategic significance, projected areas of growth, trends in devices, the impact of data insights, and the importance of an expanding app ecosystem.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
The following is an op-ed from Jordan Cohen, CMO of Fluent.
There was a big story out in the Wall Street Journal last week, suggesting that Google is preparing to roll out a custom audiences offering similar to Facebook’s.
For those unfamiliar with customer audiences, there’s a short, simple description of the program on Facebook’s website. Essentially, custom audiences enable advertisers to send encrypted files of their email marketing lists to Facebook, and then re-target those individuals through Facebook ads. Facebook then additionally targets ads to “lookalikes” (people who have commonalities with individuals on the marketer’s email housefile).
Posted in Announcements, Mobile Devices, News, Opinion, Platforms, Technology
On Tuesday, BlackBerry announced its acquisition of WatchDox, a move designed to further enhance what BlackBerry calls its best-in-class mobile security and give enterprises unmatched control over their files even after data leaves the corporate network.
“WatchDox’s technology will be offered as a value-added service that complements BlackBerry’s Enterprise Mobility Management (EMM) portfolio, and will be available with BES12, a multi-OS EMM solution,” BlackBerry explained in an announcement shared with MMW.
Financial terms have not be disclosed at the time of this writing.
Posted in Announcements, BlackBerry, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
Kaon Interactive, a provider of interactive 3D product marketing and sales applications, has just lifted the veil on its Kaon 7.0 Application Delivery Network (ADN) platform.
The platform in question serves up new built-in features to its real-time interactive 3D product experiences, “resulting in faster and more intuitive interactions every time a customer encounters an interactive product demonstration.”
Kaon says the company has also just recently reached a record milestone of one million customer 3D product views on mobile devices.
Posted in Announcements, Mobile Advertising, Mobile Devices, News, Platforms, Technology
They may be down, but don’t count them out.
According to knowledgeable sources in-the-know, Nokia is ready to get back into the mobile game.
Re/Code reports that mobile phones are just one part of Nokia’s comeback strategy, as they are working on several “ambitious technology projects.”
Posted in Announcements, Mobile Devices, News, Platforms