It’s the latest — and it’s growing. The number of places served by indoor Location Based Search providers is increasing at a rapid pace and is expected to grow to 45 percent of the market by 2018.
As a result — of course — competition is heating up. Major players in the U.S. market currently include Google, Point Inside, Micello, FastMall, and HERE, who together currently cover more than 25,000 venues in the US.
As the demand for indoor LBS is increasing, and more business organizations are adopting indoor LBS, the number of venues in the US is expected to increase to almost 200,000 by 2016. Thus, the increasing availability of indoor venue maps is an emerging trend that could fuel the growth of the market during the forecast period.
Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Search, News, Platforms, Predictions, Smartphones, Technology
Apple has already distributed invites to members of the media for its September 9th event where the tech giant is expected to unveil the new iPhone 6 and long-rumored iWatch, but only one of those two products will reach consumers in the coming weeks.
Re/Code‘s John Paczkowski says iWatch will take the stage next week, but it may not reach buyers until next year.
“So that new wearable device Apple is introducing on September 9? It’s going to be a while before anyone is actually wearing it. Sources in position to know tell me it won’t arrive at market for a few months,” Paczkowski reveals.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Rumors, Smartphones, Technology
With 2014 rapidly entering the home stretch, reports are coming in with regard to how the year will ultimately look in the record books for smartphones sales and industry growth.
According to IDC, the smartphone outlook remains strong for 2014 (up 23.8%, despite what the research giants call “slowing growth in mature markets).
When all is said and done, IDC estimates that more than 1.25 billion smartphones will be shipped worldwide in 2014.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Smartphones, Technology
Although Apple’s iPhone 6 has taken a back seat in the headlines this summer to more interesting rumors pertaining to the company’s long-awaited iWatch, iPhone 6 will likely surprise many consumers when it’s unveiled next week along with a vast array of snazzy new features and capabilities.
Chief among the new bells and whistles is that which is made possible by Dutch chipmaker NXP. The company is said to be behind iPhone 6′s NFC capabilities.
Apple has reportedly been interested in NFC since Steve Jobs was still the CEO. But only now is Apple finally ready to embrace Near Field Communications technology.
Posted in Announcements, iPhone, Mobile Devices, Near Field Communication, News, NFC, Platforms, Rumors, Smartphones, Technology
There’s just no backing down for Apple.
Despite a federal judge’s ruling in the opposite opinion, Apple believes Samsung’s infringing products should be banned.
According to The New York Times, Apple is now moving forward with an appeal even though it won the legal battle against Samsung.
Posted in Announcements, Legal, Mobile Devices, News, Platforms, Predictions, Technology
Opera Mediaworks has created what it calls a “custom Dynamic Sales Event mobile ad unit” for Toyota.
According to an exclusive from NativeMobile, the effort has resulted in a solution that lets the automaker serve real-time offers to in-market consumers based on their exact location.
“This is a great example of what happens when you combine creative talent with true mobile technology expertise,” an Opera Mediaworks executive is quoted in the report. “Our Innovation Lab saw the opportunity to harness that dynamic content made possible by Toyota’s API, and Saatchi & Saatchi was the ideal partner to work with on bringing it all together.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms
Here are some of the top stories in healthcare, telemedicine, and mobile health that we’ve been monitoring this past week.
A new mobile application, MomConnect, will allow all pregnant women in South Africa to sign up for a free SMS service which provides information and advice on pregnancy.
In a recent post at the U.S. Senate’s Newsroom website, U.S. Senator Charles E. Schumer (D-NY) informed constituents that “personal health and fitness data – so rich that an individual can be identified by their gait – is being gathered and stored by fitness bracelets like ‘FitBit’ and others like it, and can potentially be sold to third parties, like employers, insurance providers and other companies, without the users’ knowledge or consent.”
Posted in mHealth, Mobile Devices, News, Platforms