On Friday, comScore confirmed that U.S. smartphone ownership reached a new all-time high during the previous quarter ending October 31st.
Freshly published data from comScore MobiLens and Mobile Metrix, which reports key trends in the U.S. smartphone industry, confirmed that 149.2 million people in the U.S. owned smartphones (62.5 percent mobile market penetration) during the three months covered in the report.
That’s up another 4.1 percent since July.
Posted in Announcements, Mobile Devices, News, Predictions, Smartphones, Technology
Mobile advertising is undergoing a rapid transformation as we speak.
In fact, by next year, many of the ads that cross our small screen may hardly b identifiable as ads on first notice. With native advertising finding its way to smartphone and tablet screens with greater frequency, the era of the incongruous mobile banner ad may finally be fading away.
To that end, earlier this week Appia launched something called Discovery Ads, a “native ad” format for mobile websites and applications that “allows Publishers to offer ads that more seamlessly integrate into their content.”
Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Networks, News, Platforms, Resources, Technology
If you’ve visited our new sister site mGamingWatch in recent weeks, you’ve likely noticed a steady stream of major headlines erupting on a regular basis pertaining to the growth of the online and mobile real-money gambling industry both domestically and abroad.
But if the newest report from Juniper is any indication, we truly haven’t seen anything yet.
Over the next five years, the research giant estimates, the number of mobile and/or tablet owners using their devices to gamble will increase by 100 million.
Posted in Casino Mobile Apps, Mobile Devices, News, Platforms, Predictions, Technology
Will Apple’s iPhone sustain an impactful image blow to its security stature due to an admission from President Obama this week?
The commander-in-chief admitted that he is not allowed to have an Apple iPhone because of security concerns.
“I’m not allowed for security reasons to have an iPhone,” President Obama stated at a White House event attended by young citizens.
Posted in Announcements, iPhone, Mobile Devices, Mobile Security, News, Platforms, Smartphones
It’s the holiday shopping dilemma we’ve all faced: not knowing what to get the guy or gal who has it all.
For those unlucky shoppers with friends and family who are simply impossible to shop for, here’s a suggestion to take your holiday shopping outside the box. This holiday season, why not give the gift of a mobile app?
If so, you’ll be among millions of smartphone users around the world who are expected to do so. From app store gift cards to direct digital purchases, mobile apps have become the perfect digital stocking stuffers.
Posted in Android, Apple App Store, iOS, Mobile Apps, Mobile Devices, Resources
Dallas and Chicago are locked in a heated battle. And it has nothing to do with the Cowboys or the Bears. Not even the Bulls and the Mavericks. This, in fact, is entirely unrelated to sports.
Sadly, it’s all about spam – specifically, SMS spam.
Mobile security company AdaptiveMobile recently explored the growth of SMS traffic across the United States, an exercise that also revealed where the largest concentrations of SMS spam are located. Regrettably for Chicago, Illinois and Dallas, Texas, these two amazing cities are battling for the top spot among cities that receive the most unwanted text messages.
Posted in Mobile Devices, Mobile Spam, SMS / Text
It’s basic human nature to fear or distrust that which isn’t known or well understood.
As a result, many consumers continue to exhibit a lack of faith or trust in near field communications technology – specifically, NFC payments.
YouGov’s “The Future of Mobile Digital and Contactless Payments” report indicates that 35% of UK adults are aware of NFC-enabled mobile devices, but fewer than one in ten (9%) mobile and smartphone owners know that their device is NFC-enabled.
Posted in Announcements, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Resources, Smartphones, Technology