Planning on pinning something on Pinterest? Bet you’ll do it via smartphone.
We’re not clairvoyant. We’ve got the research to back it up, no soothsaying required.
That’s because eMarketer estimates that 40.1 million US consumers will use Pinterest via any device at least monthly this year.
Posted in Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Social, Platforms
You’ve heard it before: “There’s an App for that.” And — nine times out of ten — there is.
When it comes to getting healthy, the marketplace is humming with helpful apps that let people log calories, get nutrition info, track miles walked or run, and more.
As a result, there’s never been a better time to start a diet or exercise plan when there’s so much app assistance.
Posted in Announcements, mHealth, Mobile Apps, Mobile Devices, Mobile Social, News, Platforms
David Thacker, vice president of product at LinkedIn, confirmed this week that the social networking platform for professionals is doing its part to make B2B marketing through LinkedIn more precise and effective than ever before.
To that end, LinkedIn has just acquired Bizo, a formidable player in business audience marketing.
“Bizo offers technology and products that enable measurable display and social advertising programs specifically focused on professional audience segments,” LinkedIn said in a written statement.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Devices, Mobile Social, News, Platforms
Americans are now spending more time than ever on social media. Although that much is already obvious, what isn’t as transparent is just how much time the average American is spending on platforms like Facebook every day.
Today, however, we were given an answer to that burning social question directly from Facebook.
CEO Mark Zuckerberg admitted during Wednesday’s Q2 earnings call that the average user now spends 40 minutes per day glued to the site.
Posted in Marketing Strategy, Mobile Analytics, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones
Apple this week reported an impressive $7.7 billion in profits for its third fiscal quarter of 2014 with quarterly revenue reported as $37.4 billion.
For the three month period ending in late June, Apple shipped 35.2 million iPhones, 13.2 million iPads, 4.4 million Macs, and 2.9 million iPods.
Of course, next year at this time, Apple’s list of products for which it reports sales could be longer. Based on R&D spending for the last quarter, Apple is gearing to augment its product offerings.
Posted in Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Rumors, Technology
Alarm! Alarm! Alarm!
A new report is sounding the security alarm — and rightly so — for companies with BYOD policies in place.
The Second Annual BYOD & Mobile Security Study reveals more exploits entering organizations via mobile devices. All told, this reality a now a top BYOD security concern, experts reveal.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
When it comes to converting to mobile access, there’s nothing rotten in Denmark. In fact, prospects are quite rosy.
Denmark’s committed internet users are rapidly converting to mobile access. In a study conducted by Statistics Denmark in Q2 2014, 2.1 million 16-to-89-year-old internet users in the country said they went online via a mobile device every day.
That’s an increase of 800,000 people since 2012. In total, the share of respondents who said they were daily mobile web users jumped from 29 percent to 46 percent between 2012 and 2014, according to data from eMarketer.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Smartphones, Technology