A new study from Applifier shows that the number one way mobile game players find the games they like is through good old fashioned word of mouth.

As you might expect, however, that doesn’t necessarily mean in-person discussion about mobile games.

Social media chatter, for example, counts as a form of digital world of mouth… and it’s very, very effective.

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Mobile marketing will continue to engender new and expanded employment opportunities for professionals in the future.

A recent study released by the Mobile Marketing Association found that mobile marketing accounted for $139 billion in output in 2012.

Over the next five years, this figure is set to “skyrocket,” the MMA says, to $400 billion representing an annual growth rate of 52 per cent.

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The nation’s second largest wireless carrier is touting a new relationship with Modo Labs.

As a result of the partnership, AT&T has enhanced its Mobile Application Development (MAD) portfolio to help organizations quickly launch and easily manage mobile applications using open source technology.

AT&T confirmed the partnership and its aims earlier this week in a public statement about the underlying efforts.

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Pandora has reported first-quarter revenues that clearly point to the streaming music giant’s emerging strengths as a business.

GAAP total revenue increase 97 percent year-over-year to $83.9 million, effectively outpacing mobile listener hour growth at 47 percent year over year.

Total revenue came in at $125.5 million, translating to 55 percent year-over-year growth.

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Video game retailer GameStop has just reported first-quarter mobile sales of $46.8 million, which translates to a staggering 290% jump year-over-year.

Sales in new software decreased 3.8%, however, which still isn’t disappointing when compared to a U.S. industry decline of 14.2% during the same period.

GameStop’s U.S. market share of new PS3 and Xbox 360 software is 47.7%.

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According to the findings of a new study commissioned by PayPal and chronicled by MobilePaymentsToday, the traditional wallet is fast falling out of favor with consumers.

The global study shows that an overwhelming majority of respondents (83 percent) don’t want the hassle of carrying around an old-fashioned wallet.

A digital alternative for payments is preferable, they said.

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With U.S. smartphone penetration approximately at 57 percent today, it’s no surprise that consumers are using their phones to assist with shopping needs.

What’s interesting, according to a new report from The Integer Group and M/A/R/C Research, is 16 percent of Hispanic shoppers are using their mobile device to make purchases compared to 12 percent of general market shoppers.

This was revealed in the latest issue of The Checkout.

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