Archive | Mobile Devices

This is For Reel: Redbox Marketing New National Loyalty Program

This is For Reel Redbox Marketing New National Loyalty Program 300x225 This is For Reel: Redbox Marketing New National Loyalty ProgramNow loyal Redbox fans can earn free movie nights.

Redbox, which specializes in renting DVDs, Blu-ray Discs, and video games via automated retail kiosks, is launching Redbox Play Pass, a point-based loyalty program that gives Redbox customers a new way to earn free movie nights.

Redbox customers who are signed up for Redbox emails will be seeing particulars of the program in their inboxes soon.

Redbox now operates about 42,000 kiosks at more than 34,000 locations.

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Everything in Your Home is Going Wireless (Whether You Like it or Not)

Everything in Your Home is Going Wireless Whether You Like it or Not 300x168 Everything in Your Home is Going Wireless (Whether You Like it or Not)You may think you don’t need a refrigerator, microwave, or washing machine with a wireless transmitter, but the tech makers of tomorrow say you can’t possibly know you don’t want something until you’ve had it.

And they want you to have it.

This week, MMW learned that Energous Corporation has signed a joint development agreement with Haier Wireless to collaborate on applying WattUp transmitter technology in household appliances such as refrigerators, washing machines, dryers, microwaves, stoves and more.
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Publishers Dropping the Ball on Email Marketing

Publishers Dropping the Ball on Email Marketing 300x200 Publishers Dropping the Ball on Email MarketingThe basics of email marketing aren’t so basic to everyone.

According to a new report from Lyris, the shift from print to digital has “transformed the publishing industry, but many publishers are still struggling with the basics of email marketing.”

That’s the revelation from a recent FOLIO survey sponsored by Lyris.

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Wearables and Workers Make a Perfect Match

Wearables and Workers Make a Perfect Match 300x268 Wearables and Workers Make a Perfect MatchA new survey commissioned by The Workforce Institute at Kronos Incorporated and conducted by Harris Poll is telling us something very, very important about wearable technology.

The global workforce is ready for the wearables revolution.

According to a report summary shared with MMW, workers around the world “are ready to embrace wearable technology at work, with nearly three-quarters (73 percent) of online adults seeing at least one potential workplace benefit.”
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Criteo’s New Cross-Device Personalized Marketing Solution Getting Buzz

Criteos New Cross Device Personalized Marketing Solution Getting Buzz 300x162 Criteos New Cross Device Personalized Marketing Solution Getting BuzzCriteo, a performance advertising technology company, is getting so much attention this week it’s scary (that’s particularly impressive when you consider that tomorrow is Halloween.)

MMW was briefed by the company yesterday on the freshly announced global availability of its cross-device advertising solution, which enables a single view of consumers’ shopping behavior across all devices.

The goal of the solution? To deliver “precise, personalized ads with accuracy and scale.”
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Apple’s New Mobile Ad Strategy and Your Privacy: What You Need to Know

Apple’s New Mobile Ad Strategy and Your Privacy What You Need to Know 300x200 Apple’s New Mobile Ad Strategy and Your Privacy: What You Need to KnowIn order to boost the profits of developers and increase its mobile ad presence, Apple has begun – as of Monday — tracking the browsing data of its app users.

Although founder Steve Jobs predicted back in 2010 that iAd, the company’s ad platform, would soon dominate all of mobile advertising, that hasn’t exactly happened yet and for a myriad of reasons.

Apple currently trails far behind Google, with just under 3% of the mobile ad market compared to their nearly 40%. To attract developers, they give 70% of revenues back to them, although truth be told, ad revenues make up less than 2% of their overall profits.

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Posted in Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology0 Comments

Facebook Moolah Continues the Move to Mobile

Facebook Moolah Continues the Move to Mobile 300x165 Facebook Moolah Continues the Move to MobileWhere’s Facebook making the major share of its moolah?

Look no further than mobile. Mobile ad spending on Facebook has passed desktop and now represents the lion’s share of ads on the social network.

That mobile growth won’t abate anytime soon.

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Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Predictions, Technology0 Comments