Marketo recently released a white paper entitled The 7 Principles of Engagement Marketing and, to that end, published a corresponding piece at VB about this new type of marketing to designed to more effectively engage with potential customers.
The fact is, blogs in and of themselves are now a form of engagement marketing, completely unlike the traditional form of marketing where a single, mass message was designed to appeal to the greatest amount of potential customers as possible.
The goal of marketing certainly hasn’t changed. Acquiring customers, growing their lifetime value and converting them into loyal advocates who then help to grow a brand has been the focus of marketing since, like, forever.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Adobe could help marketers everywhere get to “cloud 9.”
The company just launched new data-driven marketing capabilities in its Adobe Marketing Cloud to better deliver highly targeted mobile experiences.
“Intelligent Location Marketing features enable companies to engage their customers with relevant content and messages based on a user’s proximity to iBeacons,” the company announced last week. “Marketers can deliver location based “in-app” messages to drive real-time engagement and then follow up with email campaigns that leverage intelligence about a customer’s past interactions in a retail store, sports stadium, and other points-of-interest.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Malware is software built for one reason and one reason only—to disrupt or damage your computer systems. This is why it is important not to click on suspicious links, or to download software or any other material with which you are unfamiliar.
Pretty straight-forward, universal knowledge, right?
Posted in Announcements, Mobile Devices, Mobile Security, News, Platforms, Technology
The goal of all online and mobile content is to engage with your primary or secondary target audience, and create an experience that is memorable enough that you achieve an increase in brand awareness, brand loyalty, and increased conversions.
In an effort to improve engagement, brands invest time and energy in determining topics of interest and of value to their target audience—and create their content marketing, videos, and advertising materials accordingly.
While this method certainly works, technology firm Rivet Works, Inc. recognizes just how time consuming it is. Consequently, the company has launched user-generated content (UGC) solutions for both online and mobile marketing that aim to take targeted advertising to a whole new level.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology
The following is a guest contributed post to MMW from Joe Brannon, CEO of textLIVING.
Loyalty programs can be a great way to drive sales and build closer customer relationships. But it’s important to design your reward program carefully so that you can get customers on board quickly and then keep them engaged for the long-term. When searching for the perfect digital rewards platform, it’s important to make sure it is simple for both you and your customers to use – and that it keeps customers happy after they’ve signed up and generates valuable data for you. Here are five tips to build a reward program you and your customers will love.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Opinion, Platforms
Social media giant Facebook is aware of the fact that millions of consumers are becoming more concerned about their online privacy. To that end they just introduced Privacy Basics, and have even written a blog about it, to address these fears.
It appears that Privacy Basics is aimed at giving Facebook users the information they need to control their privacy on the site as well as update them about any changes.
The blog was written by Erin Egan, Facebook’s Chief Privacy Officer, and talks about how Privacy Basics will allow users to control their information, and better guard their privacy, on the site. She also writes about how users can “get more out of Facebook” and how the company is constantly improving their site to give users a better experience.
Posted in Announcements, Mobile Devices, News, Platforms, Privacy, Technology
In Louisiana, two year colleges are utilizing social media as a way to attract more students to the unique courses that they offer.
One of these schools, the Northwest Louisiana Technical College, started the hashtag #BEWISELA in conjunction with renewed social media campaign efforts. This school in particular hopes to triple the number of students who graduate from their workforce training programs over the next three years.
“We want the citizens of Northwest Louisiana to understand that our programs can quickly train them for middle-class careers to improve their lives,” interim director of NWLTC, Dr. Rick Bateman, tells The Shreveport Times.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News