Archive | Mobile Devices

A Stark Reminder That Not All Players Survive the Game of Mobile Marketing on Their Own

A Stark Reminder That Not Players Survive the Game of Mobile Marketing on Their OwnDespite the enormous opportunities for growth in mobile marketing today, stark reminders emerge every now and then that serve to reiterate a sober reality for some — not all players survive the challenging game of mobile marketing by playing alone.

One such reminder came into focus last week, as mobile marketing firm Hipcricket announced that it is being acquired by SITO Mobile for $4.5 million.

In the days leading up to the acquisition announcement, Hipcricket filed for bankruptcy protection.
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Up, Up and Away for Content Marketing in 2015

Up, Up and Away for Content Marketing in 2015In case you hadn’t noticed, content marketing was big last year. And we mean big. But it’s going to be even bigger in 2015.

Citing information from the Content Marketing Institute and pulling insight from an array of experts in the digital marketing game, a new infographic from Curata highlights just how gargantuan this market is becoming.

So what are the top content marketing trends and predictions to look out for in this new year? Check out the visual below and see for yourself.

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mHealth: The Headlines You Might Have Missed

mHealth The Headlines You Might Have MissedHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Study Shows Telemedicine is a Preferred Treatment Option For Disabled Children
The full benefits of telemedicine are still being explored in countries around the world. While telemedicine makes consultations with otherwise inaccessible specialists available to many in developing countries, it also makes access to healthcare more easily accessible in developed countries.

Hospital Cost Reductions Necessary, But More Than Same Old Excel Spreadsheets Will Be Required
Of all the developments in healthcare — and there are a wagonload these days — cost containment is one of the pressing issues. That’s because, according to data from the Centers for Medicare & Medicaid Services (CMS), out of the nearly $3 trillion spent in 2014, a purported $765 billion was “lost to waste in inefficiency, redundancy, errors, over-utilization, and unnecessary variation in clinical practices.”

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What’s Hampering Corporate Efforts to be Data-Driven?

What's Hampering Corporate Efforts to be Data-DrivenMMW was briefed Thursday by the team at Teradata on its fascinating new global study. The big data analytics and marketing applications company finds what it calls an “apparent disconnect between how chief executive officers ( see the current status and benefits of data initiatives and how lower-level managers see them.”

Not surprisingly, the firm posits, this and other disparities “impede success” and imperil the competitive advantage companies hope to realize.
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Google Working on Wireless Deals with Sprint, T-Mobile

Google Working on Wireless Deals with Sprint, T-MobileThe Wall Street Journal is reporting that Google is ready to work with two of the nation’s leading wireless carriers — Sprint and T-Mobile.

Google, sources say, wants to sell wireless service “directly to consumers,” an effort that inspired the deals being secured with the aforementioned carriers.

If successful, the move will likely “prod the wireless industry to cut prices and improve speeds,” according to sources speaking with the WSJ.
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Dear Data: Where Do You Come From?

Dear Data Where Do You Come FromIt’s a note we’ve struck on more than one occasion: the importance of data in the modern era of digital marketing can’t possibly be overstated.

Of course, there are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers are wrestling with everything from “programmatic buying” to “native content” to “mobile marketing,” yet many don’t have the tools to properly use the tech.

According to a recent ANA survey conducted with McKinsey & Company, advertisers still have a mountain to climb.

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Twitter Targeting Mobile Marketing in India

Twitter Targeting Mobile Marketing in IndiaMake no mistake about it, Twitter is eager and ready to bring your marketing message to mobile screens across India. And that’s exactly why they’ve just acquired Zipdial, a company that lets people who lack an internet connection to still receive and view ads.

Twitter didn’t disclose how much they’ve paid for the firm, but the investment will likely be worth it, as India remains one of the fastest growing mobile markets in the world.

To date, ZipDial says its campaigns have successfully targeted and reached tends of millions of users, with that number growing by the day.
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