Do ads on social Web sites work? That’s what AOL wanted to know. (And don’t we all?)
“It’s a question many have been trying to answer over the past several years, while the social media advertising industry continues to grow at an impressive clip,” said AOL in a blog about its recent study. “eMarketer estimates that spending on social media ads will hit $6.6 billion in the US this year, growing more than 46 percent from 2013.”
AOL acknowledged that there’s no dearth of consumer studies on the topic, not a few of which suggest that social advertising does not work. So the company conducted its own, dubbed “Myth-Busting Social Media Advertising.”
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology
Unilever UK is not alone in its desire to find innovative new methods of mobile marketing. In a groundbreaking new campaign, Unilever has partnered with Future Ad Labs to create a touch-based mobile marketing campaign for their client Gold from Flora.
With approximately 50% of all UK adults owning tablets, interactive ads that go beyond videos is a must. The “fun-filled” new ad allows viewers to drag and drop a sunflower into a blender to watch while it transforms into Gold from Flora.
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Platforms, Smartphones, Tablet Devices
Have you ever wished you could buy your friend drink, even if you are not at the same bar or restaurant—or even the same city? With the two new promotions being tested by Budweiser, you can do just that.
According to Mobile Commerce Daily, the promotions titled “Buds for Buds” and “Bud Light Birthday” allow friends to buy one another a beer through Facebook.
Once the recipient goes to a bar, they simply let the bartender know that they are paying for their Budweiser with a voucher that must be presented on their mobile device.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology
This morning, as millions of new iPhone 6 and iPhone 6 Plus owners unbox their goods in the U.S., Canada, United Kingdom, Japan, Hong Kong, Singapore, Australia, France, Germany, and Puerto Rico, one nation remains glaringly absent from the list of first-wave countries to get Apple’s new flagship smartphone.
Despite Apple’s hopes of promptly bringing iPhone 6 to market in China as soon as the device launches, strong regulatory hurdles proved too much of a barrier to swift entry for Apple’s newest smartphone.
Posted in Announcements, iPhone, Mobile Devices, News, Platforms, Technology
Analytics firm Millward Brown Digital has just released its “Getting Mobile Right” report, identifying some optimal mobile strategies for marketers.
“Marketers are expected to invest nearly $20 billion in mobile marketing in 2015, but many are still struggling with the optimal approach,” said Stephen DiMarco, President of Millward Brown Digital. “Like all new marketing opportunities, getting mobile right starts with understanding the consumer.”
Now that mobile screen time has lapped TV, it is clear that this 24/7 opening presents opportunities for marketers. The report highlights key mobile concepts and offers tips for maximizing the mobile advantage.
Posted in Marketing Strategy, Mobile Devices, Mobile Marketing, Platforms, Smartphones, Technology
These days, nearly all major brands invest in consumer targeting to ensure that their marketing efforts speak to the needs of their primary and secondary audiences.
While the current consumer targeting methods are in-depth and generally prove to be successful, Dr. Pepper and Snickers have joined together to create a new method of targeting consumers via mobile technology.
The joint promotion is available in many Walmart stores across the nation and consists of a simple three-step process. First the customer must buy two Dr. Pepper beverages and two Snickers bars. Then, they have to snap a picture of their full Walmart receipt. Finally, they must email or text the image as their entry into the promotion.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms
LiquidM, a white-labeled Mobile Advertising Management Platform (MAMP), has launched its new mobile retargeting capabilities to help mobile developers and advertisers re-engage their customers.
These new retargeting capabilities can help remind people who have already visited a digital property to reuse an app or revisit a website to complete their purchases.
Ad networks which are using LiquidM’s full stack mobile advertising management platform (MAMP) can offer these retargeting campaigns to their advertisers, which will aid e-commerce sites in bringing back old visitors and help app developers re-engage their users.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, News, Platforms, Technology