It was two years ago that Twitter co-founders Ev Williams and Biz Stone launched Medium. The platform has experienced variable traffic numbers, from below 1 million to close to 3 million uniques a month, according to comScore multiplatform stats.
But the business model must be worth expanding. Now Medium is launching “Gone,” a travel vertical, in cahoots with Marriott International.
“This is the second vertical that Medium has launched with an advertiser, the first being its six-month pact with BMW on design-focused Re:form, which was launched over the summer,” noted Digiday.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
It’s almost time for tip-off for Apple Pay in Orlando.
As part of what the NBA franchise calls “Orlando Magic’s continuing commitment to the fan experience and technology,” the team, along with Chase and E15 Group, will be integrating Apple Pay into the Amway Center, home of the Orland Magic basketball organization.
The Magic becomes the first team in the NBA to offer fans access to Apple Pay, which will debut in Amway Center when the Magic host the Utah Jazz tomorrow.
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Smartphones, Technology
A new infographic from Net Affinity takes a good hard look at hotel marketing in the new year.
With mobile technology now firmly entrenched across the world of hospitality, it comes as no surprise that digital marketing will likely play a major role in the hospitality industry in 2015.
“2015 is set to be a big year in digital marketing for hotels with an explosion of new and exciting marketing tools in a rapidly changing environment,” the firm says. “As leading edge practitioners in digital marketing, the team at Net Affinity have identified 15 Hotel Marketing Trends which they believe will feature prominently in 2015.”
Posted in Infographics, Marketing Strategy, Mobile Devices, News, Platforms, Technology
On Thursday, the enterprise community is taking a close look at what BlackBerry unveiled yesterday.
The Canadian mobile communications company just announced the availability of two new enterprise solutions bundles that provide “increased productivity and collaboration benefits to enterprises at a reduced cost.”
The company says its Secure Productivity bundle for BlackBerry 10 smartphones and the cross-platform Enterprise Communicator bundle are both available today.
Posted in Announcements, BlackBerry, Mobile Devices, News, Platforms, Technology
Time does not stand still. And neither does technology.
What can we expect in 2015? Everyone knows that mobile is major, but according to RadiumOne, it’ll loom even larger as a market force in 2015.
The top trends?
Watch for mobile in-car to become an ‘Internet of Things’ player.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology
It’s an annual tradition at Google. Ever year, a new year beckons, the Internet search giant announces the top search trends over the last 12 months.
On Tuesday, Google announced the hottest topic searches of 2014, both globally and domestically. So what were the most in-demand sources of searches this year?
According to Google, here’s the rundown:
Posted in Announcements, Mobile Devices, News, Platforms
Scandit, specialists in the barcode scanning arena, have just unveiled surprising new data that highlights the dramatic increase in mobile shopping activity this holiday season.
MMW was privy to an advance look at some of the report’s findings, the most eye-opening of which include:
- Consumers scanned more than 4.5 million barcodes with Scandit-powered mobile shopping apps this Black Friday
- Scandit-powered mobile shopping apps experienced a 5x to 40x increase in barcode scans compared with last year
- Total scan volume among mobile apps that utilize Scandit more than doubled year-over-year
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Shopping, News, Platforms, Smartphones, Technology