Once upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics.
“Marketers only using clickthrough rates (CTRs) to measure mobile ad performance may need to take a step back and re-evaluate, based on a September 2014 report by xAd, Nielsen, and Placed,” explains a recent eMarketer report. “According to the research, while CTR has been the standard metric for online banner ad engagement, it doesn’t completely cut it when looking at mobile ads.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms
According to a new report from Forrester, eBusiness teams are “doubling down on rebuilding their legacy desktop site experiences.”
The end goal? To make their web presences truly responsive across all web-enabled touchpoints.
But as the report notes, this is an enormous undertaking and “few organizations have the budget or risk appetite to ‘responsify’ all of their web assets in one fell swoop.”
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Resources
Marketers need clear attribution strategies. It’s essential to validating that their offline lead generation is having an impact. Call measurement and analytics technology company Telmetrics knows this — and has some recommendations for best practices.
According to the company, calls are a “critical way to measure offline ad engagement and, for many categories, are a must-have part of the attribution toolkit.”
Posted in Announcements, Best Practices, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology
You have to admit it. In some places, it’s easier to go digital, or offer premium content, than in others.
No small town in Iowa is going to have the easiest time of it. But take a city like Sound Bend, Indiana — where the gold dome of Notre Dame shines like a beacon in the sky — and you have another situation entirely.
Recently, Kim Wilson, the publisher of the Schurz-owned South Bend Tribune, decided to flip the digital switch on its decades-old Notre Dame Insider sports vertical this year, adding continuous news updates and video to what had been a static, if profitable, venture.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Resources, Technology
2014 will go down in the history books as the best year to date for Internet ad revenues.
You know, at least until next year, when 2014′s records are poised to be broken again.
Internet ad revenues climbed to an all-time first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released this month by the Interactive Advertising Bureau (IAB).
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
The team over at Malwarebytes recently uncovered malicious code served up via advertisements from Google’s DoubleClick ad servers and the Zedo advertising platform.
Among the businesses affected, MediaPost reports, were The Times of Israel and The Jerusalem Post whose online ads were among the sites which had ads infected with the Zemot malware. So did the music site Last.FM.
Advertisements on these sites set off anti-virus warnings raising flags in Malwarebytes’ virus detection systems. The ads lead users to sites containing an exploit kit that tries to identify a vulnerable version of Adobe Flash or unpatched version of Microsoft Internet Explorer.
Posted in Announcements, Mobile Devices, Mobile Security, News, Platforms, Technology
For companies striving to advance their marketing in the digital age, identifying the ever-changing role that mobile plays in conversions is essential.
In an effort to help retailers gauge the importance of mobile in their world, NinthDecimal recently released their Q2 “Audience Insights” report.
The report had many valuable takeaways, such as the fact that mobile now plays a critically important part in how consumers research products—both before heading out to shop and while in-store.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Technology