Archive | Mobile Devices

OpenX Gets the Tap: Major League Gaming Selects Company for Its Digital Advertising Platform

OpenX Gets the Tap Major League Gaming Selects Company for Its Digital Advertising PlatformOpenX is the choice. For Major League Gaming (MLG), that is. MLG, a pioneer in the competitive gaming industry, just chose Open X, a leader in creating programmatic advertising marketplaces, to be the exclusive vendor for its digital media advertising ad serving and monetization.

“MLG is one of the most recognized brands in e-Sports and one of the fastest growing digital networks worldwide,” the formal announcement reads.

MLG has extensive reach, connecting with 20 million committed fans via web, mobile, connected TVs, gaming consoles, and social media channels.

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Aquafadas to Showcase What’s New in Mobile Marketing at Mobile World Congress 2015

Aquafadas to Showcase What's New in Mobile Marketing at Mobile World Congress 2015What else would you expect from the biggest mobile show on earth?

Some big time mobile marketing innovation will be on display next week in Barcelona, Spain as Mobile World Congress 2015 gets underway.

MWC is providing a platform for Aquafadas to showcase new digital publishing tools that corporations can have at their disposal which are designed for unprecedented mobile marketing and communication development.
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Mobile World Congress 2015: Google, Microsoft, Sony, Samsung and Others Will Showcase New Smartphones, Tablets, Wearables

Mobile World Congress 2015 Google, Microsoft, Sony, Samsung and Others Will Showcase New Smartphones, Tablets, WearablesThe 2015 Mobile World Congress will kick off soon in Barcelona, Spain and many of the exhibitors will be toting pretty big suitcases.

That’s because a host of major mobile honchos will be packing brand new products to promote — from smartphones to tablets to the latest wearables.

Scheduled for March 2-5, MWC has become the priority event of the year for businesses around the globe. It’s the world’s largest exhibition for the mobile industry with attendees representing mobile operators, device manufacturers, technology providers, vendors, and content owners. More than 4,500 global CEOs will be among the 85,000 attendees.

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Report: LTE Drives Up Cellular Data Consumption

Report LTE Drives Up Cellular Data ConsumptionOn Tuesday, Mobidia Technology Inc., along withe the folks at Ovum, published new research and the latest update to its white paper series, the latest of which offers insights into 2014 LTE and Wi-Fi usage trends from an extended analysis of the top LTE markets worldwide.

In just six years since its release, LTE has become one of the fastest-growing mobile technologies in history, with a total of half a billion global subscribers expected this year, Mobidia reports.

The firm’s latest analysis of LTE subscribers reveals a “continued positive impact for the hundreds of mobile operators that have invested in LTE technology, and subscribers clearly value these faster speeds.”
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Citi and IBM Join Forces for Citi Mobile Challenge

Citi and IBM Join Forces for Citi Mobile ChallengeOn Tuesday, Citi and IBM announced a collaboration to work with developers and “build the next generation of financial technology through the Citi Mobile Challenge.”

According to a statement provided to MMW, IBM will offer mentorship tutorials, and access to Bluemix, IBM’s digital innovation platform, to help developers participating in the Citi Mobile Challenge build, test and deploy their FinTech solutions.

Citi Chief Client Experience, Digital and Marketing Officer for Global Consumer Banking Heather Cox and IBM Fellow and CTO Jerry Cuomo made the announcement at IBM InterConnect 2015, IBM’s major cloud and mobile conference.
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Fiksu Expands Data Integration, Mobile Intelligence

Fiksu Expands Data Integration, Mobile IntelligenceFiksu, a leading mobile marketing technology company, recently announced new partnerships with eXelate, a provider of data technology, and Neustar, a provider of real-time information services and analytics.

Together, the companies will help extend the reach and targeting capabilities of Fiksu’s already massive set of data, audiences and intelligence.

Fiksu’s pool of intelligence comes from more than 8.2 trillion mobile marketing events tracked on behalf of more than 1,000 brands and apps, including Coca-Cola, Disney, Topps, Dunkin’ Donuts and Groupon.
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Dealertrack, Hyundai Motor America Hit the Gas on New Digital Marketing Partnership

Dealertrack, Hyundai Motor America Hit the Gas on New Digital Marketing PartnershipDealertrack and Hyundai Motor America have just announced a new partnership supporting Dealertrack and its Dealer.com digital marketing solution as endorsed providers in the Hyundai Dealer Digital Marketing Program.

According to the formal announcement, the partnership helps Hyundai dealers in the United States to incorporate Dealertrack’s integrated websites, inventory merchandising, digital retailing and advertising tools into their dealership’s digital marketing strategies and operations.

MMW was told that the Hyundai Dealer Digital Marketing Program, which is available to all 830 Hyundai dealers in the United States, “was created to deliver certified and proven digital marketing tools, services and solutions directly to its dealers while simplifying the car buying process for Hyundai customers.”
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