Everything is bigger in Texas, including Mobile Marketing Watch’s coverage of this year’s SXSW.
If you’re not familiar, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place every spring in Austin, Texas.
Launched in 1987, SXSW continues to grow in size and stature every year. In the process, notable leaders and innovators from a vast array of industries now regard SXSW as a major “must” for their social calendars.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
What a difference one successful mobile marketing campaign can make. For one well-known brand that was formerly a mobile marketing sit-out, The North Face is now a major proponent of mobile marketing.
All is well in Barcelona this week for the GSMA. According to published reports Friday, the 2014 presentation of Mobile World Congress was a record breaking success for the convention, which wrapped up last night.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones
The following is a guest contributed article from Scott Hirsch, Founder and CEO of Appsbar.
It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. The advent of mobile platforms has rendered all of those tools passé. We are now a mobile society and the proliferation of smartphones and tablets has given rise to a new paradigm in digital marketing: the mobile app.
With the rapid global penetration of smartphones and tablets and the increased data speed of 4G networks, mobile applications are riding a wave of explosive growth. Leading companies are focusing on the development and distribution of dynamic mobile apps, reaching consumers and potential consumers on the one device that is never far from reach.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones
According to a recent survey conducted by Accenture, mobility is fueling the digital surge that continues to escalate as 2014 progresses.
To produce the report, Accenture surveyed some 1,500 C-level executives (from multiple nations) across ten industries, to explore how companies are applying digital technologies – especially mobility – to improve their organizations.
So what did the survey results show? Check out the condensed findings presented in the infographic below.
Posted in Announcements, Mobile Analytics, Mobile Devices, Mobilize, News, Platforms, Resources, Smartphones, Technology
Long harangued as the stale innovator of the mobile advertising world, iAd may finally be catching up to the top ad networks and other mobile advertising platforms of 2014.
AdAge reports that Apple is gearing up to launch video iAds later this year. They will “automatically play full-screen within iPhone and iPad apps.”
The people described these new video ads as “interstitials,” suggesting that they’ll interrupt whatever someone is doing in app. More likely the ads will play at moments of transition, like after completing a game’s level or finishing an article.
Posted in Announcements, iOS, iPhone, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Rumors, Technology
You want to know the most beautiful thing about social media marketing? It has the potential to make even the most boring, non-sexy brands a hot commodity in digital marketing.
Of course, social networks don’t do all the heavy lifting. But with with some creative thinking and planning, social media can be effectively harnessed to bounce the boring right off of your brand.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, News, Platforms, Technology
More than 1,000 RadioShack stores are closing in a cost-cutting effort born of the company’s ongoing financial troubles and inability to compete with bigger retail outlets on mobile device sales.
“RadioShack Corp. plans to dramatically cut back its store count, after a sharp drop in sales over the holidays left it with a $400 million loss last year,” The Wall Street Journal reports.
In particular, slow sales of tablets and smartphones were reported by RadioShack, indicating that the venerable brand can’t gain a competitive footing against other leading sellers of popular consumer electronics.
Posted in Announcements, Mobile Devices, News, Platforms, Resources, Smartphones, Tablet Devices, Technology