There are more than a few industry folks who believe wearable tech is the future of mobile marketing. True, others see it as a kind of sci-fi folly.
Just how much should brand marketers really care about it? That was the question Marketing Interactive asked when it recently interviewed Tuomas Peltoniemi, head of digital at TBWA/Digital Arts Network.
Should brands care about wearables?
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Technology
The following is a guest contributed post from Cristian Arno, the founder and managing director of Lingo24, a translation and localization company.
As more and more of us take our internet browsing and shopping onto mobile devices, small screens are becoming increasingly big business. According to a report from RKG, more than a quarter of search traffic in 2013 was mobile rather than static. Google’s Matt Cutts suggested that mobile might overtake static search overall by the end of this year. In some territories the tipping point has already been reached. Smartphones have been the most common way for people to connect to the internet in India and China since 2012, making mobile optimization even more important for businesses looking to expand into emerging markets.
It’s not only the increasing volume of mobile traffic that’s important but also the differing usage habits of mobile users. According to a report by Google nine out of ten smartphone users have taken action as a result of a mobile search. For more than two thirds (68%) this involved visiting a business (either online or in person) and for 52% it involved making a direct purchase.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Search, News, Opinion, Platforms
Can social media and television make a good marriage?
Many analysts believe they make a fine couple, but there are some caveats, according to a new eMarketer report, “Social TV: Marketers’ Enthusiasm Cools a Bit, but Experimentation Continues.”
“These TV-related conversations are fragmenting across platforms. Twitter, which has gotten the most attention for its TV tie-ins, is experiencing renewed competition from Facebook, for example,” according to eMarketer.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
Amazon, critics say, is spreading itself too thin.
These days, the ecommerce hub is extending its service offerings into many diverse directions. From making tablets and smartphones, to launching streaming TV services and now mobile payments platforms, Amazon has become a cosmopolitan company in countless ways.
But is it too much too fast?
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Smartphones, Technology
IDC is out with a new report this week indicating that the Asia/Pacific Enterprise Mobility market is expected to become “increasingly fragmented in the coming years.”
The culprit? According to IDC, the fragmentation anticipated comes as a direct result of countries in the Asia/Pacific region beginning to utilize mobility in different fashions depending on their needs.
IDC’s data and research suggest that:
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones
With so much talk of regulated online gambling potentially coming to the state of Pennsylvania in the near future, it comes as no surprise that some casinos in the state are preparing for what many analysts believe is an inevitability for the Keystone State.
Of course, as an experienced mobile marketing or digital advertising pro will tell you, gaming operators and casinos have much to gain by going mobile in other capacities even if real money mobile gambling isn’t yet a business option.
It’s a strategy understood well by the team at Rivers Casino, which recently teamed up in Pennsylvania with JOINGO, a mobile technology company.
Posted in Announcements, Casino Mobile Apps, Casino mobile marketing, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms, Smartphones, Technology
Jared Reitzin, CEO of mobileStorm, Inc., has sage advice for startups hoping to penetrate the healthcare marketplace.
In advance of a recent talk to entrepreneurs, Reitzin penned a comprehensive bookmark-worthy blog post detailing the things he thinks are essential.
So how can you get in, leave your mark, and make your impact felt? Some of Reitzin’s counsel, of course, can apply in a myriad of fields.
For starters, Reitzin says, you’re not looking for just a “client” or “a job,” but rather a relationship.
Posted in Announcements, Marketing Strategy, mHealth, Mobile Devices, News, Resources, Smartphones, Technology