The winds of change are blowing for The Weather Channel App for iOS.

On Thursday, The Weather Channel companies (TWCC) announced a major re-design of The Weather Channel App for iPhone and iPod touch.

The Weather Channel App, available now on the App Store, offers a simpler interface and a visually stunning design for a more personal weather experience.

If it seems like it’s been a while since the last refresh, you’re right. This is the first major redesign of the app since 2009.

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Local ad spending is getting really comfortable in mobile territory. That’s the newest discovery by BIA/Kelsey, which shows that local advertising spending will experience a compound annual growth rate of 2.6 percent between 2011 and 2016.

During that time, revenues are projected to climb from $132 billion to well over $150 billion.

BIA/Kelsey expects spending to increasingly shift from traditional media and direct advertising to digital alternatives. Mobile and online will account for the largest increase in local ad spending, nearly doubling from $11.1 billion in 2011 to $21.8 billion in five years.

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The U.S. Post Office is a big supporter of mobile marketing and the digital tools of the modern trade.

To that end, the post office is offering the 2012 Mobile Commerce and Personalization Promotion to encourage commercial mailers to use mobile marketing tools such as QR codes on their mail.

The move comes just as the post office itself clings to solvency as dwindling revenue continues to hinder the institution.

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With only hours to go before Facebook becomes a publicly traded company, the social networking giant has what could be it’s final acquisition before debuting on NASDAQ.

According to Tech Crunch, Facebook has “just closed a deal to hire the full team of seven employees from Android photosharing app developer Lightbox.”

The latest acquisition comes just one month after Facebook gobbled up Instagram for $1 billion.

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As the most recent major U.S. carrier to get the iPhone on its network, one would expect the globe’s most popular smartphone to instantly make a splash – and some big bucks – for the third largest mobile operator in the United States.

But given the huge subsidy Apple charges its carrier partners for access to the device, it can take some time for the iPhone to bring in the green.

A long time.

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With coffee in one hand and a mobile device in the other, this is how millions of Americans start their day every day.

And that’s exactly why Zumobi has partnered with java giant Starbucks for a more sophisticated mobile endeavor.

Zumobi today announced an extension to its partnership with Ology Inc., a social discovery and networking company, launching the site’s first app for Android devices.

And Starbucks is coming along for the ride.

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With Latin America becoming an even more important part of the mobile landscape with each passing year, today the Mobile Marketing Association announced the launch of MMA Mexico.

This is the newest of the 20 local MMA Councils that have been rolled out worldwide.

The organization says that MMA Mexico was created in direct response to the palpable need for industry support and guidance to create mobile success in Mexico.

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