The increasingly savvy mobile marketing and digital advertising gurus at Target believe they have put the retail giant on pace to have a monster holiday shopping season.
At least one thing is for sure. 2014 will be better than 2013 for Target. How could it not?
Last year, Target had some serious trouble with the holiday shopping season, including a massive post-Thanksgiving security breach that affected thousands of credit card numbers. A new ecommerce website, launched at the beginning of the shopping season did nothing to help declining sales. In order to not repeat last year’s blunders, Target has come up with a progressive, targeted plan to make sure that they take advantage of the year’s biggest shopping season—and they should. Like most retailers, Target makes at least 20% (more like 40%) of their total year’s profits during the holidays.
Posted in Marketing Strategy, Mobile Devices, Mobile Networks, Mobile Retail, Mobile Security, Mobile Shopping, Platforms, Smartphones, Technology
Amazon on Wednesday lifted the veil on the Fire Phone, representing the online retail giant’s bold foray into smartphones.
Amazon CEO Jeff Bezos says the long-rumored device is designed specifically for Amazon Prime customers.
“At first blush,” says Matt Burns of TechCrunch, “it looks like any other smartphone currently on the market, but it has a secret: the ability to track a user’s head.”
Posted in Android, Mobile Devices, Mobile Networks, Mobile Shopping, Platforms, Smartphones, Technology
AT&T, the nation’s second largest wireless operator, is moving ahead with plans to acquire satellite television operator DirecTV.
The value of the purchase is $48.5 billion.
With a customer base topping 35 million subscribers, DirecTV knows what it means to be No. 2, as well. The company remains the second-largest pay TV provider in the U.S.
Posted in Announcements, Mergers And Acquisitions, Mobile Networks, News, Wireless Carriers
Ahead of the weekend, ABI Research issued a new report on indoor location technologies that continue to evolve at an incredibly rapid pace.
Driving this growth is a host of new technologies and companies entering the fray in 2014. The result, ABI says, will be an acceleration of adoption across all major verticals as a slew of new services and revenue opportunities emerge.
In ABI Research’s “Indoor LBS: Applications, Advertising, and Revenues,” the indoor location opportunity is considered across 11 retail verticals and all major technologies.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Networks, News, Platforms, Resources, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Turning the corner and putting its money where its mouth is, IBM is doing more than just talking about the power and potential of digital marketing. The iconic tech visionary is making an ample investment.
Econsultancy’s 8th annual Email Marketing Industry Census reveals that email marketing, which has spiked 28% just in the last year in the United Kingdom, is a force like no other when it comes to ROI.
Posted in Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Technology
Just when we got used to the data centers that surround us today, their nature and function are poised to change again… but at least its for the better.
So what’s behind the anticipated evolution? The Internet of Things, we are told, has a potential transformational effect on the data center market, its customers, technology providers, technologies, and sales and marketing models, according to Gartner.
Gartner estimates that the IoT will include 26 billion units installed by 2020, and by that time, IoT product and service suppliers will generate incremental revenue exceeding $300 billion, mostly in services.
Posted in Announcements, Mobile Devices, Mobile Networks, News, Platforms, Predictions
With the well-known spread of mobile malware escalating at an alarming speed, it comes as little surprise that suspicious traffic from mobile devices is similarly on the rise.
Based on the findings of a new report from CAPTCHA-based advertising firm Solve Media, the aforementioned suspicious traffic from mobile devices ballooned 30 percent last year, accounting for 25 percent of all U.S. mobile traffic.
According to a report summary produced Wednesday by TechCrunch, suspicious web traffic across Solve’s network jumped by nearly 40 percent during the last twelve month and now accounts for more than half of all traffic.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Networks, News, Platforms, Resources