With the well-known spread of mobile malware escalating at an alarming speed, it comes as little surprise that suspicious traffic from mobile devices is similarly on the rise.
Based on the findings of a new report from CAPTCHA-based advertising firm Solve Media, the aforementioned suspicious traffic from mobile devices ballooned 30 percent last year, accounting for 25 percent of all U.S. mobile traffic.
According to a report summary produced Wednesday by TechCrunch, suspicious web traffic across Solve’s network jumped by nearly 40 percent during the last twelve month and now accounts for more than half of all traffic.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Networks, News, Platforms, Resources
At the heart of almost every alliance forged between industry giants is a grandiose objective or admirable mutual goal that, when attained, generally benefits the world at large.
Such may be the case once again this week as AT&T and IBM have announced a new global alliance agreement to develop solutions that help support the “Internet of Things.”
“Smarter cities, cars, homes, machines and consumer devices will drive the growth of the Internet of Things along with the infrastructure that goes with them, unleashing a wave of new possibilities for data gathering, predictive analytics, and automation,” said Rick Qualman, Vice President of Strategy & Business Development, Telecom Industry, IBM. “The new collaboration with AT&T will offer insights from crowdsourcing, mobile applications, sensors and analytics on the cloud, enabling all organizations to better listen, respond and predict.”
Posted in Announcements, Mobile Devices, Mobile Networks, Mobile Partners, Mobilize, News, Platforms, Smartphones, Technology, Wireless Carriers
Last week, FeedHenry shared with MMW a whitepaper produced in collaboration with VDC. The report in question examines the use of mobile apps in the transportation sector.
According to a report summary by the authors, the findings underscore not only a trend in using mobile solutions to reduce operational costs and improve worker productivity, but also highlight the role they play in improved customer engagement and brand loyalty.
Mobility is nothing new to this industry sector. However, the potential for innovation and transformation that can be gained from coupling smart device features with real-time transportation information cannot be ignored.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Networks, News, Platforms, Smartphones, Technology
Last year, global LTE-related subscriptions topped 229.7 million. It’s a lofty number for sure, but one that will appear dismal in comparison to the numbers projected for 2019.
Said subscriptions will continually grow at a CAGR of 43.6% between 2013 and 2019, ABI projects, to exceed 2 billion.
By the close of 2013, LTE-TDD subscribers accounted for 5% of the LTE market, while 94.2% of the LTE market was taken up by LTE-FDD.
Posted in 4G, Announcements, Mobile Devices, Mobile Networks, News, Predictions
Mobile ad network Millennial Media announced Tuesday at Mobile World Congress that its Millennial Media Exchange is rolling out to 20 additional countries.
Perhaps more notable, however, is the introduction of a new set of targeting features that provide brand and performance advertisers increased transparency and control over their mobile ad campaigns.
According to a statement from the company, MMX, launched out of a partnership between Millennial Media and AppNexus, provides advertisers and developers a “unique opportunity to buy and sell on a real-time, programmatic basis at scale.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Resources, Technology
This week, the GSMA published a new report calling for the number of global machine-to-machine (M2M) connections to reach a quarter of a billion this year.
The latest projection, the GSMA says, underscores that M2M has become a “major growth area for mobile operators.”
The study finds that global M2M connections reached 195 million in 2013, growing at nearly 40 per cent per year (38 per cent CAGR) between 2010 and 2013.
Posted in Announcements, Mobile Devices, Mobile Networks, News, Platforms, Predictions, Technology
The big boys in retail and marketing no longer have a lock on the mobile channel. With each passing year, the mobile advertising industry’s top players roll out equalizing new solutions for the “little guys.”
Just this week, the location-based mobile advertising experts at Verve Mobile introduced an innovative mobile advertising solution designed to help smaller retailers capitalize on mobile advertising.
The solution is built upon Verve’s location-based mobile ad targeting platform as well as Apple Inc.’s Passbook and iBeacon technologies. Verve calls it the first-ever end-to end solution for retailers that combines location based mobile advertising and in-store technologies.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Networks, News, Platforms, Resources, Technology