Mobile advertising is undergoing a rapid transformation as we speak.
In fact, by next year, many of the ads that cross our small screen may hardly b identifiable as ads on first notice. With native advertising finding its way to smartphone and tablet screens with greater frequency, the era of the incongruous mobile banner ad may finally be fading away.
To that end, earlier this week Appia launched something called Discovery Ads, a “native ad” format for mobile websites and applications that “allows Publishers to offer ads that more seamlessly integrate into their content.”
Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Networks, News, Platforms, Resources, Technology
The IDC says in a new report published Thursday that the combined consumer and enterprise worldwide wireless local area network (WLAN) market segments increased 13.7% year over year in the third quarter of 2013.
The details are listed in the latest edition of the International Data Corporation (IDC) Worldwide Quarterly WLAN Tracker.
Once again, the enterprise segment continued to grow at a very healthy rate and increased another 12.8% over the same period last year.
Posted in Announcements, Mobile Devices, Mobile Networks, News, Platforms, Predictions, Resources, Smartphones, Tablet Devices, Technology, Topics, Wi-Fi
Major carriers the world over have their work cut out for them. And it seems they’re up to the task.
Spectrum repurposing is gaining momentum, says ABI in a new report indicating that the launch of Voice-over-LTE (VoLTE) services by major carriers first in South Korea and soon in the United States is part of the effort to move voice calls from the circuit switched 2G and 3G networks to the packet switched LTE networks.
To achieve this, operators have built extensive LTE networks, which also serve as a marketing tool to stay in competition.
Posted in 3G, 4G, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Networks, News, Platforms, Predictions, Smartphones, Technology
According to new estimates from GSMA Intelligence, the number of 4G-LTE connections worldwide could reach the one billion mark by 2017.
Within four years, it is expected that LTE will account for about one in eight of the more than eight billion total mobile connections forecast by that point, up from 176 million LTE connections at the end of 2013.
Nearly 500 LTE networks1 are forecast to be in service across 128 countries, roughly double the number of live LTE networks today.
Posted in 4G, Announcements, Marketing Strategy, Mobile Devices, Mobile Networks, News, Platforms, Resources, Smartphones, Technology, Wireless Carriers
As the GSMI gears up for its forthcoming Mobile Marketing Strategies Summit, news emerged Tuesday that Microsoft is joining the party.
Nisha Baxi, Partner Marketing Manager for the Developer Platform and Evangelism team for the Western Region of the United States at Microsoft, will present at the summit on February 13th.
The GSMI said today that Baxi will show how to increase visibility, drive more downloads and make more money in her session called “Banners, Posters, & SMS: Determining the Best Route for Your Campaign.”
Posted in Announcements, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
According to the findings of a new study commissioned by the Internet Advertising Bureau, privacy concerns are rampant among a large segment of all consumers connected to the Internet via mobile devices.
Close to half of all smartphone owners admit to feeling concerned about their privacy when accessing the mobile web.
The study found that phone users are most concerned about companies accessing personal text messages and financial information, but less worried about data privacy for advertising purposes.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Networks, News, Platforms, Predictions, Privacy, Smartphones, Tablet Devices, Technology
On Monday, The Wireless Broadband Alliance (WBA), shared with MMW the published findings of a new report on the Wi-Fi hotspot market compiled by global research company Maravedis-Rethink.
According to the results of the survey, Tier 1 Mobile Operators expect 22% of all additional data capacity added during 2013-2014 to come from Wi-Fi offload.
By 2018, Wi-Fi offload is predicted to contribute 20% of additional mobile data capacity plus a further 21% will come from small cells with integrated Wi-Fi.
Posted in Announcements, Mobile Devices, Mobile Networks, News, Predictions, Technology, Wi-Fi