Archive | Mobile Networks

Here’s What’s Happening in Mobile Marketing

Heres Whats Happening in Mobile Marketing 300x195 Heres Whats Happening in Mobile MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Turning the corner and putting its money where its mouth is, IBM is doing more than just talking about the power and potential of digital marketing. The iconic tech visionary is making an ample investment.

Econsultancy’s 8th annual Email Marketing Industry Census reveals that email marketing, which has spiked 28% just in the last year in the United Kingdom, is a force like no other when it comes to ROI.

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Gartner: Today’s Data Center Won’t Be Tomorrow’s

Gartner Todays Data Center Wont Be Tomorrows 300x167 Gartner: Todays Data Center Wont Be TomorrowsJust when we got used to the data centers that surround us today, their nature and function are poised to change again… but at least its for the better.

So what’s behind the anticipated evolution? The Internet of Things, we are told, has a potential transformational effect on the data center market, its customers, technology providers, technologies, and sales and marketing models, according to Gartner.

Gartner estimates that the IoT will include 26 billion units installed by 2020, and by that time, IoT product and service suppliers will generate incremental revenue exceeding $300 billion, mostly in services.

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Mobile Bot Traffic Growing at Alarming Rate

Mobile Bot Traffic Growing at Alarming Rate 300x168 Mobile Bot Traffic Growing at Alarming RateWith the well-known spread of mobile malware escalating at an alarming speed, it comes as little surprise that suspicious traffic from mobile devices is similarly on the rise.

Based on the findings of a new report from CAPTCHA-based advertising firm Solve Media, the aforementioned suspicious traffic from mobile devices ballooned 30 percent last year, accounting for 25 percent of all U.S. mobile traffic.

According to a report summary produced Wednesday by TechCrunch, suspicious web traffic across Solve’s network jumped by nearly 40 percent during the last twelve month and now accounts for more than half of all traffic.

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AT&T, IBM Partner to Advance The Internet of Things

ATT IBM Partner to Advance The Internet of Things 300x179 AT&T, IBM Partner to Advance The Internet of ThingsAt the heart of almost every alliance forged between industry giants is a grandiose objective or admirable mutual goal that, when attained, generally benefits the world at large.

Such may be the case once again this week as AT&T and IBM have announced a new global alliance agreement to develop solutions that help support the “Internet of Things.”

“Smarter cities, cars, homes, machines and consumer devices will drive the growth of the Internet of Things along with the infrastructure that goes with them, unleashing a wave of new possibilities for data gathering, predictive analytics, and automation,” said Rick Qualman, Vice President of Strategy & Business Development, Telecom Industry, IBM. “The new collaboration with AT&T will offer insights from crowdsourcing, mobile applications, sensors and analytics on the cloud, enabling all organizations to better listen, respond and predict.”

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Legacy Barriers Slowly Disappearing in Mobile

Legacy Barriers Slowly Disappearing in Mobile 300x225 Legacy Barriers Slowly Disappearing in MobileLast week, FeedHenry shared with MMW a whitepaper produced in collaboration with VDC. The report in question examines the use of mobile apps in the transportation sector.

According to a report summary by the authors, the findings underscore not only a trend in using mobile solutions to reduce operational costs and improve worker productivity, but also highlight the role they play in improved customer engagement and brand loyalty.

Mobility is nothing new to this industry sector. However, the potential for innovation and transformation that can be gained from coupling smart device features with real-time transportation information cannot be ignored.

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Global LTE Subscriptions to Top 2 Billion in 5 Years

Global LTE Subscriptions to Top 2 Billion in 5 Years 300x225 Global LTE Subscriptions to Top 2 Billion in 5 YearsLast year, global LTE-related subscriptions topped 229.7 million. It’s a lofty number for sure, but one that will appear dismal in comparison to the numbers projected for 2019.

Said subscriptions will continually grow at a CAGR of 43.6% between 2013 and 2019, ABI projects, to exceed 2 billion.

By the close of 2013, LTE-TDD subscribers accounted for 5% of the LTE market, while 94.2% of the LTE market was taken up by LTE-FDD.
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Millennial Media Improves Audience Targeting Across Screens

Millennial Media Improves Audience Targeting Across Screens 300x151 Millennial Media Improves Audience Targeting Across ScreensMobile ad network Millennial Media announced Tuesday at Mobile World Congress that its Millennial Media Exchange is rolling out to 20 additional countries.

Perhaps more notable, however, is the introduction of a new set of targeting features that provide brand and performance advertisers increased transparency and control over their mobile ad campaigns.

According to a statement from the company, MMX, launched out of a partnership between Millennial Media and AppNexus, provides advertisers and developers a “unique opportunity to buy and sell on a real-time, programmatic basis at scale.”

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