According to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last year, and will reach approximately $418 million.
Adobe just released their 2014 Holiday Shopping Prediction report and it’s chock-full of information on their predictions for this year’s Black Friday and Cyber Monday, as well as for Thanksgiving Day itself.
Remarkably, Black Friday will see 26% of shoppers doing that shopping from their mobile devices.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Commerce, Mobile Marketing, Mobile Shopping, News, Platforms, Predictions, Smartphones
Apple’s iPhone 6 may be its best seller this year, but don’t discount the important role played by the device’s big brother — Apple’s 5.5-inch iPhone 6 Plus model.
When Apple unveiled its answer to Android’s phablet phenomenon last September, iPhone 6 Plus proved the sorely needed catalyst for converting many Android users who simply never made the switch to iOS because they enjoy using larger mobile phones.
Today, according to new data from Consumer Intelligence Research Partners, Apple’s iPhone 6 is beating iPhone 6 Plus sales in the U.S. by a margin of 3-to-1. But make no mistake about it. iPhone 6 Plus is not a sales dud. It’s winning some of Android’s market share for Apple.
Posted in Android, iPhone, Mobile Devices, News, Platforms, Predictions, Smartphones
mCordis has long been one of the leading companies in mobile marketing education and services.
This reality played a major role in helping the company become the first to offer an industry-accredited qualification for mobile marketing.
This particular program is designed to improve the education of those working in mobile marketing and also to lend validity to the knowledge those marketers already have.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Resources, Smartphones, Technology
Though last year was one of the biggest holiday shopping seasons to date, it wasn’t quite as massive as some industry watchers predicted it would be, largely due to unforeseen impediments like winter storms and the dreaded Polar Vortex.
As a result of many shoppers being compelled to shop from home, there was a boom in eCommerce activity late in 2013, which left shipping companies overworked and having serious difficulty getting items delivered before the holidays.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology
There are many markets across the globe where iOS reigns supreme, but Latin America is not one of them.
According to recent research performed by comScore, Android leads the pack by a landslide in terms of mobile Internet traffic.
The study focused on 7 major countries where Android beats iOS by sizable margins.
Posted in Android, Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Smartphones
Have you ever been standing in a park, looked at a tree, and wondered, “What species is this?” In Matthews Park (in Norwalk, CT), each tree has been assigned its own QR code, so all you have to do is scan the code with your smartphone and you’ll be instantly transported to a world of information about that tree and its species.
But why? According to QRcodepress, this effort is an attempt to get individuals more interested in the world around them and to raise awareness about the importance of trees in the urban environment. Twenty-four of the species in the park are now equipped with quick response signage, which allows anyone in the immediate area to learn about the tree.
Posted in Announcements, Mobile Devices, News, Platforms, QR Codes, Resources, Smartphones, Technology
Every year, technology companies save their best smartphone releases either for, or just before, the holidays. Both Samsung and Apple, who have been the two leaders in the smartphone industry for the past couple of years, have definitely taken to doing this. Both have just released within the last few months the latest refreshed versions of their flagship devices just in time to have been adequately marketed by Black Friday.
But what about all of the other companies that produce smartphones (and there are others). Many of them are also releasing their newest phones just in time for the holidays, making that third spot (inevitably behind Apple and Samsung), up for grabs. Who’s going to snag it this year?
Posted in Android, iOS, Marketing Strategy, Mobile Devices, News, Platforms, Predictions, Smartphones