This year’s SM2 Innovation Summit will be held in New York over the next few days during Advertising Week.
Since the summit draws such large crowds, summit organizers were looking for ways in which they could provide real-time interaction—both to engage attendees, and to ensure things stay on track.
By partnering with HelloWorld, event attendees will get to experience the ways they can utilize the app’s technology firsthand, particularly when speaking of their innovative Beacon-based features.
Posted in Android, Announcements, iOS, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Smartphones
Personalization is increasingly critical in the quest to reach consumers with appropriate messages across a multitude of platforms. But it’s still a struggle to accomplish it.
Why? Marketers haven’t mastered the development of a single customer viewpoint, and according to a July 2014 survey by Forbes Insights in association in Sitecore, fragmented and siloed data systems were a key factor preventing this.
“Senior executives polled in North America said their companies were using an average of 36 different data-gathering systems and vendors—and some used more than 100,” reveals a post at eMarketer. “It comes as no surprise, then, that just 24 percent of respondents said the various customer communications and data-gathering systems they used were integrated or connected across their organization. On a more positive note, 56 percent said such systems were partially integrated, indicating they were taking steps toward a more streamlined future.”
Posted in Announcements, Marketing Strategy, Mobile Data, Mobile Devices, News, Platforms, Smartphones, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Mobile is hot, it’s at the top of every marketers urgent list. So why, according to Forrester research, do brands shy away from investing in mobile advertising? The same old story: It’s difficult to track performance. It’s hard to gauge ROI. And there’s no “Viagra Mobile.”
Do ads on social Web sites work? That’s what AOL wanted to know. (And don’t we all?) “It’s a question many have been trying to answer over the past several years, while the social media advertising industry continues to grow at an impressive clip,” said AOL in a blog about its recent study. “eMarketer estimates that spending on social media ads will hit $6.6 billion in the US this year, growing more than 46 percent from 2013.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
A free QR code statistics generator is now being offered by uQR.me. And it’s pretty nifty, say the mobile marketers who have tested it out.
uQR.me, if you’re not familiar, was created by Mobile Leaves, which also provides free QR codes.
According to Mobile Commerce News, not only does this free service generate QR code statistics, but it is already calculating the success of millions of QR codes from around the world.
Posted in Announcements, Marketing Strategy, Mobile Analytics, News, Platforms, QR Codes, Smartphones
As electronic devices continue to play a vital role in daily communication, there are some differences in how mobile communications transpire from country to country. For example, in 2013 “chat apps” were significantly more popular than SMS / text messaging in the U.K.
The tide now seems to be turning, however.
Chat apps, of course, are mobile apps which allow individuals to instant message in the same manner they would through text messages, but chat apps generally do not impact monthly text messaging limits.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Predictions, Smartphones, SMS / Text
eCommerce is undoubtedly a driving force in the world of retail and business, and many believe that mCommerce will slowly but surely capture a larger portion of all online shopping, but retailers are still searching for the best way to encourage mobile commerce.
Currently, approximately 23% of smartphone owners make at least one mobile purchase per month. This could be anything from pre-ordering morning coffee or lunch, buying through a well-recognized ecommerce app such as iTunes or Amazon, or sending an e-gift to a friend.
While 23% is not bad, it is still fairly low, leaving retailers looking for more ways to encourage mobile shopping. Consequently, many are turning to SMS to get the job done.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Smartphones, SMS / Text, Technology
Online marketing has long targeted shoppers by their web browsing habits, but when combined with mobile’s ability to track consumer location, and in some cases consumer shopping habits, marketers gain the ability to hyper target customers via their smartphones and tablets.
When considering what the future of mobile may bring, the likelihood of your mobile device becoming your personal shopper and directing you to products, brands, and services that you want and need, is becoming more of a reality.
Marketers will be able to guide shoppers toward new products and services in response to their ability to track previous shopping history and patterns. From there, recommending products and services from the retailers and businesses frequented becomes a relative breeze.
Posted in Announcements, LBS, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology