An explosion in mobile commerce is among the most powerful influences on ecommerce in Western Europe.
As more consumers use smartphones and tablets, online sales have exploded, according to a new eMarketer report, “Western Europe B2C Ecommerce Trends: Omnichannel Is the Watchword as Markets Gain Sophistication.”
According to comScore MobiLens, between January and March 2014, 24 percent of smartphone users in the EU-5 accessed retail websites, representing a substantial year-on-year growth of 42 percent.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology
The European Commission is taking the fight squarely to Google and Apple over what the EC calls an inadequate attempt on the part of both tech giants to remedy their deceptive in-app purchase policies.
BBC News is reporting that the European Commission wants to compel Apple and Google to make the “true cost” of downloadable games crystal clear for anyone who enters iTunes or Google Play.
Apple, however, appears to be the biggest target of the EC for now.
Posted in Android, Announcements, iOS, iPhone, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch been monitoring in recent days.
On Monday, Healthcare IT Leaders, an award-winning consulting firm in the healthcare IT space, announced its selections for the Best Healthcare IT Blogs of 2014. Per the details shared in the firm’s formal announcement, the winning blogs “were chosen for their timely content, insightful writing and subject matter expertise on topics important to the HIT industry.”
comScore is out with new data that should lend confidence to pharmaceutical marketers. Results from comScore’s eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry show that online direct to consumer (DTC) marketing continues to increase conversion among patients and prospects.
Posted in Announcements, Marketing Strategy, mHealth, Mobile Devices, News, Platforms, Smartphones, Tablet Devices, Technology
For now, the final redesign is being discussed in hints and rumors, but it’s a fact that Google will launch a new look for all of Android when it releases Android L, the final public release of which should arrive in the fall.
According to a TechCrunch post, “the latest version sports something called ‘Material Design,’ a new set of principles for user interface creation that’s meant to make software better for touchscreens and high density displays.”
Posted in Android, Announcements, Mobile Devices, News, Platforms, Predictions, Rumors, Smartphones, Technology
comScore has released the latest data from comScore MobiLens and Mobile Metrix, which serve up a host of stats for the U.S. smartphone industry as of May 2014.
Most impressively, 169 million people in the U.S. owned smartphones (70 percent mobile market penetration) during the three months ending in May, up 4 percent since February.
Once again, Apple ranked as the top OEM with 41.9 percent of U.S. smartphone subscribers (up 0.6 percentage points from February). Samsung ranked second with 27.8 percent market share (up 0.8 percentage points), followed by LG with 6.5 percent, Motorola with 6.3 percent and HTC with 5.1 percent.
Posted in Android, Announcements, iOS, iPhone, News, Platforms, Smartphones, Technology
The following is an exclusive guest contributed post from Alyssa Nahatis, Director of Deliverability for Adobe Campaign.
More people use their smartphones for reading email than for making calls! In a report by Adobe last year, 79% of smartphone owners use their smartphone for reading email and 78 percent use their phones for calls (Adobe – “2013 Digital Publishing Report: Retail Apps & Buying Habits”). The smartphone and other mobile devices are clearly taking over as the way people monitor their email, so it seems apparent that designing your mailings so that they appear correctly on the phone is vital.
The challenge is that there are lots of different devices out there of different sizes, screen resolutions, power demands and storage capability. How can you insure that your emails will open successfully on them all? Here are some ideas.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
Consumer packaged goods brands now spend more of their digital ad dollars on desktop than they do on mobile, but the trend is changing. For grocery stores, that means understanding shoppers have one hand on the cart and another on a smartphone.
According to a new eMarketer report, “Brands Go Mobile in the Grocery Aisle: Closing the Loop Between Awareness and Purchase,” grocery brands are “especially interested in testing mobile efforts as a way to connect with the consumer closer to the point of purchase.”
Mobile is the medium, a technology that allows brands an opportunity to pitch consumers while they peruse the aisles.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology