According to local media reports out of St. Paul, Minnesota, Apple’s iPad is at the core of the largest program of its kind for a state school system.
The St. Paul School District is prepared to equip tens of thousands of students with iPads, which are “provided by taxpayers of St. Paul for students of St. Paul public schools.”
“This will be a great year of exploration,” Superintendent Valeria Silva tells the Star Tribune.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Tablet Devices
Verizon Wireless confirmed yesterday that HD Voice and Video Calling is just “weeks away” for the carrier’s 4G LTE network.
Soon, Verizon customers with mobile devices capable of these features will gain access to them.
Simply dubbed VoLTE (Voice Over LTE), this service in question allows for what the nation’s largest carrier calls “better quality, high definition sound” in voice calls when connected through the 4G LTE network.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology
On Monday, California Governor Jerry Brown signed into law a bill that requires all smartphones sold in the state of California to feature a so-called “kill switch.”
The purpose of the technology is to give smartphone owners the ability to render their device unusable should it be lost or stolen, helping to prevent identity theft and financial fraud.
The enacted bill clearly defines what all smartphones must offer by July 1st, 2015:
Posted in Announcements, Mobile Devices, News, Smartphones
Advertising and marketing have to do one thing above all: stay up to speed with the changing times and react as quickly as possible.
According to Calvin Wolf, a digital journalist based in Midland, Texas, today that means adding mobile to the mix of a successful marketing plan.
“Over time, the rise of the Internet has competed with the viability of traditional advertising mediums like radio and television, with consumers spending more and more time online,” writes Wolf.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones
iPhone 6 sales may prove to be impervious to troubles from the supply chain and manufacturing channels.
On Monday, J.P. Morgan told investors that there will be “no impact” on iPhone 6 sales resulting from rumored component shortages.
According to J.P. Morgan analyst Rod Hall, if speculation surrounding iPhone 6 display shortages is legitimate, it doesn’t amount to a hill of beans.
Posted in Announcements, iPhone, Mobile Devices, News, Platforms, Predictions, Rumors, Smartphones, Technology
After weeks of pre-screening by a judges panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) has released the names of the finalists for the 2014 Global Smarties Awards.
The names of all finalist nominees was shared with MMW late last week.
“I am honored to be leading the formidable group of brands and agencies through what I expect will be an animated day of debate and discussion as we dig deeper into each of the campaigns to determine the winners of the sought after Global Smarties,” said Daniel Bonner, Global Chief Creative Officer of Razorfish. “Being at the center of discovering who is pushing the envelope and seeing great results with mobile marketing is what the Smarties awards are all about.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms, Smartphones, Technology
This isn’t going to look good on LinkedIn’s resume.
Professional Social Network LinkedIn Corp. has paid nearly $6 million in back wages and damages to 359 current and former employees. It settles a suit brought by the U.S. Labor Department, which said workers were not properly paid for overtime worked between February, 2012 and February, 2014.
According to the terms of the agreement, LinkedIn also agreed to instruct managers about overtime work policies and admonish them not to retaliate against employees who express concerns regarding workplace issues.
Posted in Announcements, Legal, Mobile Devices, News, Platforms, Smartphones, Technology