Archive | Smartphones

Google Gets More Mobile Friendly: New Changes for Mobile Search Results Algorithms Announced

Google Gets More Mobile Friendly New Changes for Mobile Search Results Algorithms AnnouncedDo users on mobile want mobile-friendly results when they do searches on their phones?

It makes sense. Especially to Google.

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps,” said Google in a recent blog post. “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”

In other words, Google wants to make sure people can see what they’ve searched for on the devices they’re using to obtain information.

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Can New Mobile Marketing Solution Bring the Traffic?

Can New Mobile Marketing Solution Bring the TrafficThis week in Barcelona, Spain at Mobile World Congress, Gemalto came to the convention to demonstrate its ability to “boost drive-to-store m-commerce campaigns through real-time geo-location.”

Using Intersec’s platform Igloo, Gemalto says it combines accurate opt-in subscriber databases with a location-based marketing strategy to help mobile operators forge effective closer relationships with their customers and upsell a range of products and services.

The campaigns boost in-store traffic and sales, and unleash the power of instant purchasing in millions of mobile subscribers.
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BlackBerry Bounces Back at MWC 2015

BlackBerry Bounces Back at MWC 2015As Mobile World Congress 2015 winds to a close today in Barcelona, Spain, the festivities aren’t wrapping up without at least one major headline for BlackBerry.

The embattled Canadian smartphone maker came to MWC to show off its newest mobile hardware.

BlackBerry used its presence in Barcelona to introduce the new BlackBerry Leap smartphone for 4G LTE networks.
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GSMA Touts Winners of the 2015 Global Mobile Awards

GSMA Touts Winners of the 2015 Global Mobile AwardsOn Tuesday, the GSMA announced the winners of the 20th Global Mobile Awards, which were presented yesterday at the GSMA Mobile World Congress in Barcelona.

“We warmly congratulate all those honored today,” John Hoffman, CEO of the GSMA, said during the ceremony. “The GSMA is very proud to be celebrating the 20th anniversary of the Global Mobile Awards, which provide an outstanding platform to recognise world leaders in mobile innovation and diversity. It is an incredible achievement to have been announced as a Global Mobile Award winner today, as the high calibre of entries is a true reflection of the dynamic, creative and inventive thinking that will drive our industry towards the next 20 years.”
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Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Marketing, News, Platforms, Smartphones, Tablet Devices, Technology0 Comments

A Sobering Smartphone Stat for the Global Mobile World

A Sobering Smartphone Stat for the Global Mobile WorldGartner this week published a new report indicating that worldwide sales of smartphones to end users had a record fourth quarter of 2014 (with an increase of 29.9 percent from the fourth quarter of 2013).

All told, last quarter smartphone shipments clocked in at 367.5 million units.

Arguably, the bigger story is that “Samsung lost the No. 1 spot to Apple in the global smartphone market in the fourth quarter of 2014,” Gartner’s report summary reads.
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Get Smart: That’s What Smart Device Consumers Do to Research a New Device

Get Smart That's What Smart Device Consumers Do to Research a New Device“Get Smart” isn’t just that old classic television series created by Mel Brooks. It’s also what consumers now do when they’re in the market for a new smart device.

Today, it looks like the smart move is to conduct product research via a mobile phone.

“Based on an October, 2014 study conducted by YouGov for InMobi, users in the market for a new smartphone or tablet are turning to mobile phones to research potential purchases,” according to eMarketer. “Among U.S. smartphone shoppers — those who intended to purchase the smart-device type in the next three months — mobile phones were the most popular information source for researching such items, cited by 51 percent.”

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MWC 2015: Next IBM MobileFirst for iOS Apps Revealed in Barcelona

MWC 2015 Next IBM MobileFirst for iOS Apps Revealed in BarcelonaIBM on Monday in the kick-off to Mobile World Congress 2015 announced the expansion of the IBM MobileFirst for iOS portfolio.

The effort is designed to address “key priorities for the Banking and Financial Services, Airline and Retail industries.”

According to details put forward by IBM, these next IBM MobileFirst for iOS solutions are available for business customization and deployment effective immediately.
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