Archive | Smartphones

Mobile Phone Shipments Score New Quarterly Record

Mobile phone billsAs if we need yet another example of the unprecedented growth of mobile phone shipments, the latest research from Strategy Analytics indicates that global mobile phone shipments grew 7 percent annually to reach 515 million units in the fourth quarter of 2014.

The research giant says it was the first time worldwide mobile phone shipments blew past the half-billion-unit threshold.

The big winner for the quarter, among vendors, was Apple. The iDevice maker secured a record 14 percent marketshare, due to strength in the US and China.
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Western Union Gets Behind Apple Pay Momentum

Western Union Gets Behind Apple Pay MomentumWestern Union, perhaps the most recognized name in global payment services, announced this week that it will offer the red-hot Apple Pay mobile payment solution at Western Union’s flagship locations.

With the stated goal being to provide consumers yet another way to fund global money transfers and bill payments in the United States, Western Union says consumers making Western Union transactions at kiosks in over 7,600 Walgreens and Duane Reade locations nationwide also have the ability to utilize the Apple Pay service.

“Innovative payment options are a strategic focus for Western Union, and starting to accept Apple Pay is in keeping with the company’s blueprint for the future,” said Odilon Almeida, Western Union President for the Americas and European Union. “Our customers’ needs and preferences are top of mind,” he added.
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It’s Official: Apple Watch Ships in April

It's Official Apple Watch Ships in AprilOn Tuesday, Apple generated almost as many headlines with its Apple Watch revelation as it did with the company’s record holiday quarter earnings.

Notwithstanding Apple’s blockbuster $18.04 billion in profit last quarter (fueled by nearly 75 million iPhones sold), the tech news world gravitated toward the admission by Apple CEO Tim Cook yesterday that the company’s long-awaited smartwatch is getting closer to shipping to customers.

We can now confirm that “early 2015″” means April 2015.
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What Do Developers Want to See in 2015? Cross-Device Marketing, Programmatic, Tablet Apps

What Do Developers Want to See in 2015 Cross-Device Marketing, Programmatic, Tablet AppsMillennial Media’s “State of the Apps 2015 Industry Snapshot,” a report that explores the future and current state of the app economy, makes it clear that developers and publishers aren’t going to slow down in the New Year.

“Through a survey of app developers and publishers worldwide, the report features insights into monetization and design trends, as well as developers’ goals and priorities for the coming year,” notes the mobile ad network.

The overwhelming theme of this year’s findings, according to independent mobile ad marketplace Millennial Media, is “that app developers and publishers are planning to take their apps further: designing for multiple operating systems and devices, making inventory available on programmatic channels, and increasing their development of tablet apps.”

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Could Trumblr Corner the Creative Market? Company Launches ‘Creatrs Network’ to Unite Artists and Advertisers

Could Trumblr Corner the Creative Market Company Launches ‘Creatrs Network’ to Unite Artists and AdvertisersWhat’s Tumblr mixing up now?

While it’s true that the social media site has been a boon to millions of artists and creators who’ve used the platform to build followings, now Tumblr “wants to help those people become commercial successes in the real world, too.”

“Today, Tumblr announced the launch of the Creatrs Network, a sort of creative agency for Tumblr bloggers that will help connect them with brands and other organizations that want to use Tumblr artist content in their ads and marketing,” according to a post at Wired. “The new division, which Tumblr has been testing with a hand-selected cohort of artists, has been in development for a year.”

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Airpush Guarantees $5 CPM During Q1 Developer Promo

Airpush Guarantees 5 CPM During Q1 Developer PromoIf you pour over the surveys and studies about goals for 2015, one thing is clear: the drive to monetize is intense.

Developers need real results from their mobile campaigns and app promotions and they’re searching for the best platforms and technologies to get them where they need to go.

That’s why a host of developers are taken with the new offer being made by Airpush, a mobile advertising solutions firm that gets big results more often than not (which in this industry is saying a lot).

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Posted in Announcements, Developer, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology1 Comment

Darn, I Forgot to Unfriend You on Facebook — But There’s Always Next Time

Darn, I Forgot to Unfriend You on Facebook -- But There's Always Next TimeI’m a bit too late — as always happens on Facebook. While you were there a seeming 20 hours per day inviting everyone to play Candy Crush, I was too busy doing important things to … well … UNFRIEND you.

In case you missed it, the world recently celebrated the fifth anniversary of “National Unfriend Day,” a comedic tradition launched by Jimmy Kimmel that still has some traction.

“(It’s a) trend that is now making people take long looks at their friend list and deleting those “extra” friends,” Micki Hogan of Digital Journal. “It reminds us all that cleaning your friend list is a good idea.”

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