The Indian insurance market is forecast to be the third fastest growth market for ICT after retail and banking in 2015.
That’s according to a new report from Gartner, Inc., the details of which were shared with MMW over the weekend.
Specifically, Indian insurance companies are on pace to spend 4.2 billion rupees on mobile devices next year, with spending on tablets set to jump to the tune of 64 percent over 2014.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones
Despite lofty projections for the future growth of the wearables market, adoption levels today remain underwhelming. As a result, some have begun asking if insurance companies may play a role in the sluggish adoption at hand.
Even with well-respected companies such as Apple and Google launching new wearable technologies, most consumers are approaching the product category with reservations – if they’re even approaching the product category at all.
Posted in Announcements, Marketing Strategy, mHealth, Mobile Devices, News, Platforms, Smartphones, Technology
Student loan powerhouse Sallie Mae recently launched a new mobile app titled College Ahead to assist high school students in planning and preparing for college.
College Ahead contains invaluable tips for planning for college, and interactive tools high school students can utilize to gear up for four years of higher learning.
Not surprisingly, the app also provides access to Sallie Mae’s Scholarship Search and College Planning Calculator, as well as step-by-step instructions for how parents and students can begin planning for college. The app allows for far more detail than the average college counselor is able to provide, and helps parents and students get the conversation of planning for college started.
Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology
Google recently launched a new line of Android One mobile devices in India, allowing access to more affordable smartphones and mobile devices. The goal of this launch is to continue to drive traffic to some of Google’s most sought-after services, including Maps, Google Now, and now their mobile advertising options.
Since Google is largely blocked out of China, they had to get creative when it comes to growing their consumer base throughout other areas of Asia. This is why they have decided to launch their Android One line, providing consumers access to $100 mobile devices. While the initial launch is in India, The Times Of India reports that Google will soon expand to Indonesia, Philippines, Pakistan, Bangladesh, Nepal and Sri Lanka.
Posted in Android, Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones
It happens every year around this time: marketers begin scrambling to finalize their holiday plans. As also happens, many are doing it at the last minute.
The problem is, mobile marketing is so extremely important these days that putting it off until the last minute simply isn’t a very bright idea. That being said (and with apologies if we just described you) these tidbits from a recent report about mobile marketing strategy for the holidays should help.
First, don’t forget that email marketing messages are only opened these days on mobile devices but, for the most part, that’s the primary place where they’re being opened these days.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms, Smartphones
This month marks the fourth year that Chipotle will be hosting their annual October “Boorito” event to raise funds for the Chipotle Cultivate Foundation. The Boorito event offers customers $3 menu items if they dress in costume after 5 pm.
Chipotle will donate up to $1 million in this fundraising event.
Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Smartphones, Technology
Apple announced this week that iPhone 6 and iPhone 6 Plus are rolling out across the globe on schedule, which is excellent news considering the powerful demand and increasingly strained demand we’re hearing about.
Apple says its two new iPhone 6 models will arrive in 36 additional countries and territories across Europe, Asia, the Middle East, Latin America and Africa by the end of October.
iPhone 6 and iPhone 6 Plus will be available in a total of 69 countries and territories within two more weeks and are on track to be available in more than 115 countries by the end of the year.
Posted in Announcements, iPhone, News, Platforms, Smartphones