Unilever UK is not alone in its desire to find innovative new methods of mobile marketing. In a groundbreaking new campaign, Unilever has partnered with Future Ad Labs to create a touch-based mobile marketing campaign for their client Gold from Flora.
With approximately 50% of all UK adults owning tablets, interactive ads that go beyond videos is a must. The “fun-filled” new ad allows viewers to drag and drop a sunflower into a blender to watch while it transforms into Gold from Flora.
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Platforms, Smartphones, Tablet Devices
Have you ever wished you could buy your friend drink, even if you are not at the same bar or restaurant—or even the same city? With the two new promotions being tested by Budweiser, you can do just that.
According to Mobile Commerce Daily, the promotions titled “Buds for Buds” and “Bud Light Birthday” allow friends to buy one another a beer through Facebook.
Once the recipient goes to a bar, they simply let the bartender know that they are paying for their Budweiser with a voucher that must be presented on their mobile device.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology
BlackBerry continues to forge ahead despite no shortage of setbacks and lingering obstacles down the mobile path.
On Thursday, the Canadian smartphone maker confirmed that it will enhance the mobile payment capabilities for users of BBM, the private social network available for smartphones running Android, BlackBerry, iOS or Windows Phone.
According to a written statement from BlackBerry, these new initiatives “will take the ability to connect and share using BBM one step further.”
Posted in Android, Announcements, BlackBerry, iOS, Mobile Apps, Mobile Commerce, Mobile Payments, News, Platforms, Smartphones
Analytics firm Millward Brown Digital has just released its “Getting Mobile Right” report, identifying some optimal mobile strategies for marketers.
“Marketers are expected to invest nearly $20 billion in mobile marketing in 2015, but many are still struggling with the optimal approach,” said Stephen DiMarco, President of Millward Brown Digital. “Like all new marketing opportunities, getting mobile right starts with understanding the consumer.”
Now that mobile screen time has lapped TV, it is clear that this 24/7 opening presents opportunities for marketers. The report highlights key mobile concepts and offers tips for maximizing the mobile advantage.
Posted in Marketing Strategy, Mobile Devices, Mobile Marketing, Platforms, Smartphones, Technology
On Wednesday, Apple released iOS 8 to the mobile world, just two days before the company’s scheduled launch of iPhone 6 and iPhone 6 Plus.
This year, however, Apple appears poised to welcome more Android newcomers to the iOS ecosystem than during any previous iOS refresh.
Shortly before iOS 8 dropped, Apple published a detailed guide that walks Android users through the switch to iOS.
Posted in Android, Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Smartphones
According to the findings of a new global SAP study, consumers in twelve nations have one thing in common — a strong penchant for communicating with brands via SMS.
81 percent of those surveyed express liking SMS over a mobile app to communicate with a brand largely for the sake of simplicity.
In addition, 71 percent say that it’s annoying to have different conversations in different apps and not all messages in one place. SMS is viewed by consumers as a quick (67 percent) and convenient (56 percent) way for companies to communicate.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones
iBeacons and geotargeting are becoming mainstream tools for marketers, according to CMO.
A US-based team doing research on mobile marketing found that:
- 18% of mobile marketers are using Apple iBeacons, and this is expected to double in 2015.
- 49% of marketers said they would use device positioning to deliver content and 48.8% plan to add these capabilities to their mobile marketing arsenal over the next year.
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, Smartphones, Technology