Marketers want to reach consumers to build brand image and to advertise before they make purchasing decisions. But it doesn’t end there — not anymore.
Now top retailers want to target shoppers in-store, offering information, special offers, and other goodies that improve sales across the board.
The strategy just got a boost from Opnia, a Minneapolis-based ad tech company. The firm has launched Advos, an Internet of Things (IoT) platform for physical stores that “brings the convenience and efficiency of the online shopping experience to physical retail stores.”
Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Platforms, Smartphones, Technology
It’s almost time for tip-off for Apple Pay in Orlando.
As part of what the NBA franchise calls “Orlando Magic’s continuing commitment to the fan experience and technology,” the team, along with Chase and E15 Group, will be integrating Apple Pay into the Amway Center, home of the Orland Magic basketball organization.
The Magic becomes the first team in the NBA to offer fans access to Apple Pay, which will debut in Amway Center when the Magic host the Utah Jazz tomorrow.
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Smartphones, Technology
Scandit, specialists in the barcode scanning arena, have just unveiled surprising new data that highlights the dramatic increase in mobile shopping activity this holiday season.
MMW was privy to an advance look at some of the report’s findings, the most eye-opening of which include:
- Consumers scanned more than 4.5 million barcodes with Scandit-powered mobile shopping apps this Black Friday
- Scandit-powered mobile shopping apps experienced a 5x to 40x increase in barcode scans compared with last year
- Total scan volume among mobile apps that utilize Scandit more than doubled year-over-year
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Shopping, News, Platforms, Smartphones, Technology
SPS Commerce, Inc., a provider of retail cloud services, is rolling out its new “Enhancing the Retail Omnichannel Customer Experience” report.
Conducted by Forrester, the research survey of retailers, we’re told, “confirmed that consumers rely on their digital shopping experiences to make in-store buying decisions, making inventory availability and convenient fulfillment critical to creating the personalized shopping experiences that drive sales.”
Interestingly, retailers report having made strides in expanding assortments and onboarding vendors, and rank customer analytics, point-of-sale solutions and item management as the technologies most critical to their omnichannel initiatives.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Retail, Mobile Shopping, News, Platforms, Smartphones, Technology
Apple gave its best effort to ensure a smooth and consistent flow of product through its supply channels to survive the anticipated holiday shopping demand across the globe.
But it didn’t exactly work out as planned for the iDevice maker.
With Christmas looming fast on the horizon next week, getting one’s hands on a high-end iPhone 6 or iPhone 6 Plus model is getting increasingly difficult.
Posted in Announcements, iPhone, News, Platforms, Predictions, Smartphones, Technology
As you’ve probably realized from your most recent gas station receipt, the price of crude oil is tumbling globally. The result? Lower prices at the pump.
Of course, if you think the impact on your wallet has been mitigated, imagine what the savings look like for companies like Apple, Samsung, Amazon and others that have to move massive amounts of product on a daily basis.
As CNBC has been reporting almost non-spot, crude prices presently sit at 5-year lows. And they may continue to dip.
Posted in Mobile Devices, Smartphones, Tablet Devices, Technology
There’s a great commentary by Matt Kapko, who covers social media for CIO, that anyone toiling in the fields of IT, marketing, programmatic, native, or related arenas needs to read.
“In just a few short years, advertising technology has become one of the fastest growing areas in the tech world,” Kapko begins. “There are now hundreds, maybe even thousands, of ad tech companies vying for a piece of the digital marketing pie, but few are self-sustaining businesses.”
What does Kapko think is going to happen?
Posted in Announcements, Mobile Advertising, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology