Email marketing was a big winner on Black Friday. And much of he credit belongs to mobile.
According to new industry data presented by Marketingland, email marketing was both plentiful and effective on Black Friday – even more than it was on Cyber Monday.
The data cited points to 38 percent more email opens occurring on Black Friday than Cyber Monday.
Posted in Marketing Strategy, Mobile Analytics, Mobile Marketing, Smartphones
On Monday, BIA/Kelsey shared with MMW the release of a new report which explores the evolution of shopping, commerce and payments in the mobile age.
According to details presented in “Mobile Local Shopping and Payments: A Virtuous Cycle,” there are many opportunities for local media companies to integrate mobile marketing solutions and boost retention among SMBs and local merchants.
“Together, e-commerce and m-commerce only comprise 7 percent of U.S. retail spending—the rest is offline in physical stores, especially for products that shoppers want to see before they buy,” says Michael Boland, VP of content and senior analyst at BIA/Kelsey.
Posted in Announcements, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Payments, Mobile Shopping, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
On Friday, comScore confirmed that U.S. smartphone ownership reached a new all-time high during the previous quarter ending October 31st.
Freshly published data from comScore MobiLens and Mobile Metrix, which reports key trends in the U.S. smartphone industry, confirmed that 149.2 million people in the U.S. owned smartphones (62.5 percent mobile market penetration) during the three months covered in the report.
That’s up another 4.1 percent since July.
Posted in Announcements, Mobile Devices, News, Predictions, Smartphones, Technology
Will Apple’s iPhone sustain an impactful image blow to its security stature due to an admission from President Obama this week?
The commander-in-chief admitted that he is not allowed to have an Apple iPhone because of security concerns.
“I’m not allowed for security reasons to have an iPhone,” President Obama stated at a White House event attended by young citizens.
Posted in Announcements, iPhone, Mobile Devices, Mobile Security, News, Platforms, Smartphones
Frost & Sullivan estimates in a new report that the convergence of various industries in the short term will likely spark innovation opportunities, especially in the area of connected industries.
The development will be driven in no small way by the expanded use of information and communication technologies, or ICT.
Connected industries will be a catalyst for efficiency and productivity by linking power, data and signals to enable greater automation processes, creating ‘intelligent devices,” says Nitin Bhat, a Partner at Frost & Sullivan Asia Pacific.
Posted in Announcements, Mobile Analytics, News, Platforms, Predictions, Smartphones, Tablet Devices, Technology
It’s basic human nature to fear or distrust that which isn’t known or well understood.
As a result, many consumers continue to exhibit a lack of faith or trust in near field communications technology – specifically, NFC payments.
YouGov’s “The Future of Mobile Digital and Contactless Payments” report indicates that 35% of UK adults are aware of NFC-enabled mobile devices, but fewer than one in ten (9%) mobile and smartphone owners know that their device is NFC-enabled.
Posted in Announcements, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Resources, Smartphones, Technology
According to a new report from The Journal, mobile technology is critical to learning in the classroom.
Citing the most recent studies published on the matter, the report points to the ways in which mobile devices like tablets make a difference in the learning habits of students using these devices in an educational setting.
The studies were conducted by Project Tomorrow and sponsored by Kajeet, a wireless service provider focused exclusively on kids and education. Funding was also provided by Qualcomm through its Wireless Reach initiative.
Posted in Announcements, Mobile Devices, News, Platforms, Resources, Smartphones, Tablet Devices, Technology