Archive | Smartphones

Quarterly Global Smartphone Shipments Top 300 Million Units… Again

Quarterly Global Smartphone Shipments Top 300 Million Units... Again 300x285 Quarterly Global Smartphone Shipments Top 300 Million Units... AgainGlobal smartphone shipments soared in the third quarter of this year.

Thanks to a bounty of hot new smartphone releases and an increased emphasis on emerging markets, global smartphone shipments exploded above 300 million units for the second consecutive quarter.

The latest data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker shows that vendors shipped a total of 327.6 million units during the third quarter of 2014 (3Q14) (and 25.2% growth vs. Q3 of 2013).
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Apple’s New Mobile Ad Strategy and Your Privacy: What You Need to Know

Apple’s New Mobile Ad Strategy and Your Privacy What You Need to Know 300x200 Apple’s New Mobile Ad Strategy and Your Privacy: What You Need to KnowIn order to boost the profits of developers and increase its mobile ad presence, Apple has begun – as of Monday — tracking the browsing data of its app users.

Although founder Steve Jobs predicted back in 2010 that iAd, the company’s ad platform, would soon dominate all of mobile advertising, that hasn’t exactly happened yet and for a myriad of reasons.

Apple currently trails far behind Google, with just under 3% of the mobile ad market compared to their nearly 40%. To attract developers, they give 70% of revenues back to them, although truth be told, ad revenues make up less than 2% of their overall profits.

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Posted in Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology0 Comments

Australian Online Video Ad Market Exploding

Australian Online Video Ad Market Exploding 300x199 Australian Online Video Ad Market ExplodingDown under, the online video ad market is over the top. That’s according to a new report from Frost & Sullivan.

“Approximately 11.6 million Australian internet users aged 15 to 65 have watched online video in the last six months,” the report reads. “This represents a percentage of 83% in 2014; an increase over 68% in 2012.”

Impressively, Australians aged 15 to 65 that watch video at least once a month on a smartphone has increased from 34% in 2013 to 51% in 2014.
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Juniper: NFC Payment Users to Number 500 Million by 2019

Juniper NFC Payment Users to More Than 500 Million by 2019 276x300 Juniper: NFC Payment Users to Number 500 Million by 2019A new report from Juniper Research calls for major growth in the market for NFC mobile payments.

And not surprisingly, Apple is expected to play a critical role in the anticipated boom.

Juniper reports this week that there will be 516 million mobile users of NFC (Near Field Communication) contactless payment services by the end of 2019.

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Posted in Announcements, iOS, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Smartphones1 Comment

Confused by In-App Ads? You’re Not Alone, So Someone Created a Glossary of Terms

Confused by In App Ads You’re Not Alone So Someone Created a Glossary of Terms 300x200 Confused by In App Ads? You’re Not Alone, So Someone Created a Glossary of TermsFirst, let’s get one thing straight; in-app ads are making money, and lots of it. In fact, revenue from in-app ads has exploded in the last 3 years and they’re on a pace to top $70 billion in revenues by 2017.  When it comes to monetizing apps, in-app ads are the proven leader.

The biggest problem is simply this; there are so many different types of in-app ads that many advertisers and agencies are confused by them, so much so that a glossary of terms (with a tip of the hat to Phunware) was recently put together to help decipher them all.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology1 Comment

Samsung Losing the Mobile War on Its Home Turf

Samsung Losing the Mobile War on Its Home Turf 300x168 Samsung Losing the Mobile War on Its Home TurfAsk any sports fan and they’ll tell you the same thing. There’s nothing worse than losing at home.

What’s true in sports is also true in mobile technology. Just ask Samsung. These days, the South Korea-based tech giant is getting spanked by Apple… in South Korea.

According to freshly published industry data, iPhone 6 sales are demolishing sales of Samsung’s latest smartphone offering.
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Verifying Video: Nielsen and Adobe Partner to Create Digital Ratings Product

Verifying Video Nielsen and Adobe Partner to Create Digital Ratings Product 300x224 Verifying Video: Nielsen and Adobe Partner to Create Digital Ratings ProductWhile marketers are getting better at creating engaging video, measurement of the effects has been slower to rev up.

Now, the television measurement goliath Nielsen has tapped juggernaut digital company Adobe to create a product that more accurately measures online video audiences across the full spectrum of mobile devices.

“Nielsen on Tuesday unveiled the ratings product, which will tie its figures together with Adobe’s deep online analytics, giving marketers a much more detailed picture of how many people are consuming content online,” noted a story on the partnership at CMO Today. “It will be available to media companies and advertisers next year.”

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