Mobile momentum has shifted in T-Mobile’s favor. The nation’s fourth largest carrier is now firmly planted in the growth column following a long period of reinvention that finally appears to be paying off.
On Thursday, the carrier reported earnings for the second quarter of 2014, confirming profit of $391 million.
All told, it pleasantly caught analysts and investors off guard.
Posted in iOS, iPhone, Mobile Devices, News, Platforms, Smartphones, Technology, Wireless Carriers
On Thursday, Samsung disappointed investors and Wall Street analysts when the South Korean tech behemoth once again illustrated that it’s having trouble maintaining its mammoth market share across an increasingly competitive landscape.
Reporting earnings for the second quarter of 2014, the company revealed that profit fell 20% from the same quarter of 2013. Revenue also fell 8.9%.
The last time the company recorded a net-profit drop on a year-over-year basis was for the third quarter of 2011.
Posted in Mobile Devices, News, Platforms, Smartphones, Technology
Research firm Forrester, Inc. says the web will account for or influence 59 percent of U.S. retail sales by 2018, up from 52 percent this year.
Its new report — “U.S. Cross-Channel Retail Sales Forecast: 2014 to 2018” — also suggests that sales which consumers begin via a digital medium but complete offline will account for $1.774 trillion in retail spending in 2018. That’s up from $1.386 trillion in 2014.
“Consumers are ‘preshopping’ across more categories on digital devices, including phones and tablets,” says report author and Forrester e-retail analyst Sucharita Mulpuru, “while the availability of more information at shoppers’ fingertips even when they are on the go is a significant driver of the growth in cross-channel shopping.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Smartphones, Technology
Matt Rizzetta, President and CEO of the North 6th Agency (N6A), says advertising technology is in the middle of an exciting, game-changing evolution.
When asked in a recent interview what has changed for ad tech companies in their approach and priorities when it comes to PR recently, Rizzetta spoken candidly about the changes observed.
“Without question the ad/tech sector has undergone a massive transformation over the past few years,” Rizzetta tells NativeMobile. “When we’re speaking to clients and prospects in the ad/tech industry it’s clear that the audience that matters to them is vast, and no longer limited to just the ad/tech junkies as was the case a few years ago.”
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology
Talk about creating time. The average person, while multi-screening, can view seven hours of screen media during just a five-hour period.
That’s a lot of potential impact for marketers.
Jivox, the provider of a leading ad platform for personalized multi-screen advertising, underscored the opportunities when it unveiled its latest survey findings. The survey evaluated adoption, usage, and the challenges of running multi-screen advertising campaigns among leading agencies.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology
As intensely rumored in recent days, Apple has just acquired yet another company.
Fresh off its small acquisition of BookLamp and mammoth acquisition of Beats, the iDevice maker has just gobbled up a startup talk-radio service called “Swell.”
We’re told it’s a done deal although Apple isn’t saying much.
Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology
If you are a small business owner managing your own website, blog, and social media content, a new infographic created by StuartJDavidson and shared by PayAnywhere provides the formula for success if you’re looking to create the “perfect social media post.”
It provides a detailed template for creating the perfect post on your blog, and the most popular social media platforms such as Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, Tumblr, and Vine.
To learn more, check out the visual below.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, News, Platforms, Smartphones, Technology