Archive | Smartphones

Zuck’s Next Mobile Move May Be His Biggest

Zucks Next Mobile Move May Be His Biggest 206x300 Zucks Next Mobile Move May Be His BiggestWhat does Facebook CEO Mark Zuckerberg have planned for mobile now? Perhaps something bigger than we’ve ever seen before from the social networking giant.

According to published reports that have escalated in frequency over the last 48 hours, Facebook is ready to launch its long-rumored mobile advertising network.

“Facebook will take the wraps off its plans for a mobile ad network at its ‘F8′ developer conference in San Francisco at the end of the month,” says Re/Code‘s Mike Isaac, citing sources close to the social network of more than one billion users.
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Posted in iOS, iPhone, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Predictions, Rumors, Smartphones, Technology1 Comment

MMW Op-Ed: Top Five Media Buying Mistakes And How to Avoid Them

MMW Op Ed Top Five Media Buying Mistakes And How to Avoid Them 300x234 MMW Op Ed: Top Five Media Buying Mistakes And How to Avoid ThemThe following is a guest contributed post from Rick Wyerman, SVP of Product Services at I.Predictus.

When it’s time to build your brand, promote your product, or rollout the next big thing, you’ll need to engage in a media buying strategy. Whether you carefully plan a formal launch or dash off a back-of-the-envelope proposal and forge ahead immediately, everything will hinge on optimizing price and placement.

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Posted in Announcements, News, Smartphones0 Comments

Return on Networking: The ROI of Social Media

Return on Networking The ROI of Social Media Return on Networking: The ROI of Social MediaI was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people, getting to know them and vice versa.

But social media networking? That’s something different altogether. Done right, it’s never a hit-and-run. Rather, it consists of building relationships over months and even years by sharing information – both professional and personal – through posts, comments and responding to questions in various online communities.

What’s the return on investment, the ROI, for putting that kind of time into social media? Actually, it’s called the RON – the “return on networking.”

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Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, Platforms, Resources, Smartphones, Tablet Devices0 Comments

Building a Brand with Vine And Instagram

Building a Brand with Vine And Instagram 300x234 Building a Brand with Vine And InstagramVine and Instagram are enjoying a dramatic spike in usage today among users of all age groups, but particularly Millennials.

With the increasing popularity of posting short-form videos, many brands and businesses are wisely looking for effective ways to effectively utilize these social platforms.

Among newbies to these hot social properties, the question that first arises is whether short-form videos are better suited for advertising or brand building purposes.

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Posted in Announcements, Infographics, Marketing Strategy, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, Technology0 Comments

Here’s What’s Happening in Mobile Marketing and Advertising

Heres Whats Happening in Mobile Marketing and Advertising Heres Whats Happening in Mobile Marketing and AdvertisingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

If 3D is the next big thing in smartphones, should mobile marketers begin thinking about this technology and how it may be harnessed? Although it’s important to not let the imagination run completely wild about this prospect, it’s difficult to keep the mind from wondering this week as speculation emerges that Amazon is about to roll out a game-changing smartphone in the next two to three months.

While the U.S. and Great Britain have consistently led the way for mobile marketing’s growth, Spain has made huge leaps in the mobile marketing world in recent years.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

New Beacon-Based Mobile Marketing Platform Launches

New Beacon Based Mobile Marketing Platform Launches 300x199 New Beacon Based Mobile Marketing Platform LaunchesPulsate is out with a new end-to-end marketing platform for the physical world. The start-up provides what is described as a cloud platform and its own micro-context iBeacons that allow companies to supposedly “turbocharge” customer engagement.

Pulsate, which can sit behind any brand’s existing mobile app, will initially be targeted at large retailers, with future plans to expand the offering to venues, and transport.
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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

Is This The Future of Online, Mobile Survey Software?

Is This The Future of Online Mobile Survey Software 235x300 Is This The Future of Online, Mobile Survey Software?Earlier this month, the team at GetFeedback.com unveiled the latest release of it’s customer survey product.

GetFeedback.com Spring ’14 marks the second major product release since the company opened its doors to the public earlier this year.

“The new product brings advanced new capabilities and deep levels of customization and personalization, allowing organizations of any size to connect with and listen to their customers in an entirely new way,” the company tells MMW in written statement.

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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Tablet Devices, Technology0 Comments