Archive | Tablet Devices

Intel Takes a Bigger Share of Global Tablet Market

Intel Takes a Bigger Share of Global Tablet Market 300x187 Intel Takes a Bigger Share of Global Tablet MarketAccording to a new Strategy Analytics report, the global tablet applications processor (AP) market registered a solid 23 percent year-on-year growth to reach $945 million in Q2 2014.

Apple, Intel, Qualcomm, MediaTek and Samsung captured the top-five tablet AP revenue share spots in Q2 2014.

Although Apple maintained its tablet AP revenue share lead with 26 percent revenue share, Intel proved impressive with 19 percent revenue share.
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The Commercial Times: iPad Air 2 Coming October 21st

The Commercial Times iPad Air 2 Coming October 21st 300x195 The Commercial Times: iPad Air 2 Coming October 21st The Commercial Times is reporting out of Asia today that Apple will introduce its next-gen iPad Air on October 21st.

This is consistent with previous reports about Apple refreshing its tablet line before the 2014 holiday shopping season.

“The company is planning to hold its next event on Oct. 21, where it will unveil two new iPads and announce the release of OS X Yosemite, the next version of its Mac operating system, according to sources familiar with the matter,” Micah Singleton of The Daily Dot similarly reported last week.

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Unilever UK Launches Innovative Interactive Mobile Marketing For Gold from Flora

Unilever UK Launches Innovative Interactive Mobile Marketing For Gold from Flora 300x199 Unilever UK Launches Innovative Interactive Mobile Marketing For Gold from FloraUnilever UK is not alone in its desire to find innovative new methods of mobile marketing. In a groundbreaking new campaign, Unilever has partnered with Future Ad Labs to create a touch-based mobile marketing campaign for their client Gold from Flora.

With approximately 50% of all UK adults owning tablets, interactive ads that go beyond videos is a must. The “fun-filled” new ad allows viewers to drag and drop a sunflower into a blender to watch while it transforms into Gold from Flora.

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Apple Preparing to Make Headlines Again in October

Apple Preparing to Make Headlines Again in October 300x226 Apple Preparing to Make Headlines Again in OctoberFresh from Apple’s recent iPhone 6, Apple Watch and iOS 8 media blitz, the Cupertino, California-based tech giant is purportedly gearing up to make headlines once again next month.

Mid October, we’re told, is when the iDevice maker will attempt to wow the mobile world again, this time with a refresh of its tablet line-up.

“The company is planning to hold its next event on Oct. 21, where it will unveil two new iPads and announce the release of OS X Yosemite, the next version of its Mac operating system, according to sources familiar with the matter,” Micah Singleton of The Daily Dot reports.
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School’s in Session for iPads in Minnesota

Schools in Session for iPads in Minnesota 300x191 Schools in Session for iPads in MinnesotaAccording to local media reports out of St. Paul, Minnesota, Apple’s iPad is at the core of the largest program of its kind for a state school system.

The St. Paul School District is prepared to equip tens of thousands of students with iPads, which are “provided by taxpayers of St. Paul for students of St. Paul public schools.”

“This will be a great year of exploration,” Superintendent Valeria Silva tells the Star Tribune.
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Infographic: Getting Serious About Driving Safety and the Dangers of Texting Behind the Wheel

Infographic Getting Serious About Driving Safety and the Dangers of Texting Behind the Wheel 300x200 Infographic: Getting Serious About Driving Safety and the Dangers of Texting Behind the WheelOnly people who have been victims of car accidents recognize with utter gravity how devastating they can be. Some accidents are unavoidable due to auto defects, weather conditions, or other factors. But most are not.

What can drivers do to stay safe on the road? This infographic from Adams Davis P.C. makes it simple to see:

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Fred Thiel Interview: Consumer Search Patterns via Desktop, Tablet, Smartphone

Fred Thiel Interview Consumer Search Patterns via Desktop Tablet Smartphone Fred Thiel Interview: Consumer Search Patterns via Desktop, Tablet, SmartphonePerhaps in the future we’ll have more designations for the kinds of training people go through in life. We all start out having to be “potty trained.” Then there’s job training, of course. But the one thing marketers already acknowledge is that more and more of us are Google-trained.

That doesn’t escape execs like Fred Thiel, Chairman and CEO of Local Corporation, a local advertising technology company that works to connect consumers and businesses through products and services such as Local.com and Krillion, a local shopping platform aggregating data from 120,000 stores.

In a recent eMarketer interview, Thiel talked about the “conditioning” modern consumers have undergone.

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