The following is an exclusive guest contributed post to MMW by product marketing manager at Adobe Campaign, Mickael Bentz.
Today customers use their mobile devices for more than just apps and mobile Web and mobile marketing requires much more than just branded apps. It’s pluralistic, rich in opportunities spread among many different channels. A great mobile app is like a gold nugget, but it’s only one among many. Don’t be fooled into putting all your mobile marketing eggs into that one, very challenging, app basket.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Tablet Devices, Technology
Although there’s considerable debate about who has the most to lose in the global tablet war in 2015, it’s obvious who lost the most in 2014.
“Worldwide tablet shipments recorded a year-over-year decline for the first time since the market’s inception in 2010.” That’s the big reveal contained in the latest preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker.
Overall shipments for tablets and 2-in-1 devices reached 76.1 million in the fourth quarter of 2014 (4Q14) for -3.2% growth. Although the fourth quarter witnessed a decline in the global market, shipments for the full year 2014 increased 4.4%, totaling 229.6 million units.
Posted in Announcements, News, Tablet Devices, Technology
Tablet usage in China is on the rise, with the latest industry data showing that close to half of all Internet users in the world’s most populous nation will connect to the Web via tablet on a monthly basis throughout 2015.
“That will be up 16.7% over 2014 usage levels, and double-digit growth will continue through 2016. In 2018, growth will have slowed to 7.4% for a total of 435.5 million tablet users in China,” eMarketer reveals.
Posted in Announcements, Mobile Internet, News, Platforms, Predictions, Tablet Devices
Doomed from the get-go. That’s the rudimentary finding from a new Federal report (by the U.S. Education Department) exploring exactly what went wrong (and everything went wrong for that matter) with the infamously botched “1.3-billion iPads-for-all program” in Los Angeles schools.
The L.A. Times is out with a new report highlighting what Federal investigators have uncovered. All signs point to the program having launched without adequate planning or resources. There was no real understanding, the research shows, with regard to how the devices would really be put to good use for students in the classroom. The program almost seemed to prioritize getting the iPads to students rather than fashioning a plan to make the devices integral to their education.
Per the findings of the U.S. Education Department, the L.A. Times explains that the iPad distribution program at 47 schools in 2013 was plagued out of the gates. “Teachers were ill-trained, schools had spotty Internet connections and students quickly bypassed security filters,” today’s report notes.
Posted in Announcements, iOS, IPad, News, Platforms, Tablet Devices, Technology
This week, as the tech world closely watches what mobile innovations will emerge from the 2015 CES, AT&T is serving up some much needed new bring-your-own-device (BYOD) options for businesses.
“With the AT&T Work Platform, businesses can add AT&T data, voice and messaging services to a variety of mobile enterprise management solutions – all while keeping employee and company service bills separate,” the company announced.
To make it happen, MobileIron, AirWatch by VMware, and Good Technology are all teaming up with AT&T to extend this capability.
Posted in Announcements, Mobile Devices, News, Platforms, Tablet Devices, Technology
Although the global tablet business certainly didn’t tank in 2014, sales were underwhelming in the eyes of many market analysts.
Auspiciously, according to the latest forecasts from ABI Research, tablet growth is expected to resume and continue over the next 5 years with a forecast of nearly 290 million tablet shipments in 2019.
With 2014 now in the rear view mirror, “many of the world’s tablet vendors are looking forward to opportunities in 2015 and are hoping to avoid a repeat of lackluster 2014 results,” ABI says.
Posted in Announcements, News, Platforms, Predictions, Tablet Devices, Technology
Mobile marketers may soon have an array of new targets across the globe’s emerging markets to put in their sights.
With the price of mobile devices dropping significantly with time, the number of consumers that own these devices within emerging markets could accelerate considerably in the coming years.
The Average Selling Price (ASP) of Ultrabooks and tablets declined by 7.8% in 2014, as the market matured and commoditized, allowing these devices to become more affordable in all markets.
Posted in Announcements, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Smartphones, Tablet Devices, Technology