Perhaps in the future we’ll have more designations for the kinds of training people go through in life. We all start out having to be “potty trained.” Then there’s job training, of course. But the one thing marketers already acknowledge is that more and more of us are Google-trained.
That doesn’t escape execs like Fred Thiel, Chairman and CEO of Local Corporation, a local advertising technology company that works to connect consumers and businesses through products and services such as Local.com and Krillion, a local shopping platform aggregating data from 120,000 stores.
In a recent eMarketer interview, Thiel talked about the “conditioning” modern consumers have undergone.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Search, News, Platforms, Smartphones, Tablet Devices, Technology
It’s a bad, horrible, disgusting word to use around a mobile tech junkie — “delayed.”
If you know what’s good for you, you’ll avoid using that word whenever possible. However, it’s a word we must use to convey the latest speculation from Apple’s supply chain inside of Asia.
It looks like some of the hottest products in Apple’s pipeline may be… delayed.
Posted in Announcements, IPad, iPhone, News, Platforms, Predictions, Rumors, Tablet Devices, Technology
Earlier this week, as Apple reported earnings for its third fiscal quarter of 2014, analysts were quick to pounce on the Cupertino, California-based tech giant in response to the slacking sales of the company’s once industry-dominating tablet, the iPad.
But amidst growing global competition from the likes of Samsung, Amazon, and Microsoft, Apple’s market share has continued to dwindle, even though the iPad remains the leading tablet across the global landscape.
According to IDC, Apple’s Q2 iPad market share clocks in at 26.9% — down from 33% in the same quarter of 2013. In second place is Samsung, which has a 17.2% market share as of Q2 2014.
Posted in Announcements, iOS, IPad, News, Platforms, Predictions, Tablet Devices
Who can really say they’re stunned by this news?
Days after Microsoft confirmed plans to eliminate 18,000 jobs in response to the software giant’s struggling mobile business unit, Lenovo says it’s backing away from the production of small-screen Windows tablets.
Sources close to Lenovo say the company is done selling a number Windows tablets that boast screen sizes under 10 inches. The ThinkPad 8 and one of the Miix 2 models will be the first to get tossed in the U.S. market.
Posted in Announcements, Mobile Devices, News, Platforms, Tablet Devices, Technology
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch been monitoring in recent days.
On Monday, Healthcare IT Leaders, an award-winning consulting firm in the healthcare IT space, announced its selections for the Best Healthcare IT Blogs of 2014. Per the details shared in the firm’s formal announcement, the winning blogs “were chosen for their timely content, insightful writing and subject matter expertise on topics important to the HIT industry.”
comScore is out with new data that should lend confidence to pharmaceutical marketers. Results from comScore’s eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry show that online direct to consumer (DTC) marketing continues to increase conversion among patients and prospects.
Posted in Announcements, Marketing Strategy, mHealth, Mobile Devices, News, Platforms, Smartphones, Tablet Devices, Technology
The global tablet landscape may be more competitive than ever, but that doesn’t mean Apple has given up much ground in eCommerce.
New industry data shared with MMW on Tuesday morning reveals that most transactions on mobile originate from Apple devices, especially the iPad.
The freshly published E-commerce Pulse Report from Custora declares that “Apple’s mobile supremacy remains,” even though Apple “continues to be challenged, most notably by Samsung and more recently, Amazon.”
Posted in Announcements, iOS, IPad, iPhone, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
Mobile may still be a big mover and shaker as a driver of global IT spending, but some of its momentum has been diminished.
Worldwide IT spending is on pace to total $3.7 trillion in 2014, a 2.1 percent increase from last year, Gartner reports.
However, the research giant confirms, this grow rate is down from earlier projections of 3.2 percent growth.
Posted in Mobile Devices, News, Platforms, Predictions, Smartphones, Tablet Devices, Technology