Don’t be fooled. The tablet market is, indeed, alive and well. But it’s once-runaway growth has stalled considerably.
Following the first year-over-year decline in worldwide tablet shipments in the fourth quarter of 2014 (4Q14), the International Data Corporation (IDC) has “scaled back its five year forecast for the product category.”
According to a report summary shared with MMW, worldwide shipments are expected to reach 234.5 million units in 2015, a modest year-over-year increase of 2.1% from 2014.
Posted in Announcements, Mobile Devices, News, Platforms, Tablet Devices, Technology
You just had to expect fitness tech, wearables, and other related platforms to make a big splash at this year’s SXSW.
Indeed, fitness will play a big role in Austin, Texas this week for the start of the annual entertainment and cultural extravaganza that is South by Southwest.
A major anticipated standout at this year’s festival will be Radius.
If you’re not familiar, Radius is a premium subscription digital video service from NBCUniversal that makes “first-class fitness experiences accessible anytime, anywhere, on any screen.”
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Tablet Devices, Technology
On Tuesday, the GSMA announced the winners of the 20th Global Mobile Awards, which were presented yesterday at the GSMA Mobile World Congress in Barcelona.
“We warmly congratulate all those honored today,” John Hoffman, CEO of the GSMA, said during the ceremony. “The GSMA is very proud to be celebrating the 20th anniversary of the Global Mobile Awards, which provide an outstanding platform to recognise world leaders in mobile innovation and diversity. It is an incredible achievement to have been announced as a Global Mobile Award winner today, as the high calibre of entries is a true reflection of the dynamic, creative and inventive thinking that will drive our industry towards the next 20 years.”
Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Marketing, News, Platforms, Smartphones, Tablet Devices, Technology
The following is an exclusive guest contributed post to MMW by product marketing manager at Adobe Campaign, Mickael Bentz.
Today customers use their mobile devices for more than just apps and mobile Web and mobile marketing requires much more than just branded apps. It’s pluralistic, rich in opportunities spread among many different channels. A great mobile app is like a gold nugget, but it’s only one among many. Don’t be fooled into putting all your mobile marketing eggs into that one, very challenging, app basket.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Tablet Devices, Technology
Although there’s considerable debate about who has the most to lose in the global tablet war in 2015, it’s obvious who lost the most in 2014.
“Worldwide tablet shipments recorded a year-over-year decline for the first time since the market’s inception in 2010.” That’s the big reveal contained in the latest preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker.
Overall shipments for tablets and 2-in-1 devices reached 76.1 million in the fourth quarter of 2014 (4Q14) for -3.2% growth. Although the fourth quarter witnessed a decline in the global market, shipments for the full year 2014 increased 4.4%, totaling 229.6 million units.
Posted in Announcements, News, Tablet Devices, Technology
Tablet usage in China is on the rise, with the latest industry data showing that close to half of all Internet users in the world’s most populous nation will connect to the Web via tablet on a monthly basis throughout 2015.
“That will be up 16.7% over 2014 usage levels, and double-digit growth will continue through 2016. In 2018, growth will have slowed to 7.4% for a total of 435.5 million tablet users in China,” eMarketer reveals.
Posted in Announcements, Mobile Internet, News, Platforms, Predictions, Tablet Devices
Doomed from the get-go. That’s the rudimentary finding from a new Federal report (by the U.S. Education Department) exploring exactly what went wrong (and everything went wrong for that matter) with the infamously botched “1.3-billion iPads-for-all program” in Los Angeles schools.
The L.A. Times is out with a new report highlighting what Federal investigators have uncovered. All signs point to the program having launched without adequate planning or resources. There was no real understanding, the research shows, with regard to how the devices would really be put to good use for students in the classroom. The program almost seemed to prioritize getting the iPads to students rather than fashioning a plan to make the devices integral to their education.
Per the findings of the U.S. Education Department, the L.A. Times explains that the iPad distribution program at 47 schools in 2013 was plagued out of the gates. “Teachers were ill-trained, schools had spotty Internet connections and students quickly bypassed security filters,” today’s report notes.
Posted in Announcements, iOS, IPad, News, Platforms, Tablet Devices, Technology