Engagement is great, but nothing warms the cockles of marketer hearts more than conversions. A new Marin Software report shows that is now happening.
In fact, smartphones and tablets now account for 30 percent of conversions on Google and 35 percent of them on Facebook.
As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey. A new report by Marin Software, a provider of a leading cross-channel performance advertising cloud, reveals smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The rise in ad conversions on mobile devices suggests consumers are becoming increasingly more comfortable using smartphones and tablets to complete online transactions.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Tablet Devices, Technology
Looking for breaking news?
You’re most likely to be doing it mobile.
That’s in line with a recent study by the Newspaper Association of America (NAA). Conducted by comScore, the study showed that 80 percent of U.S. adult internet users accessed digital news content.
When it comes to unique visitors, the digital newspaper audience came in at 164 million this past August—an 18 percent YOY increase.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Tablet Devices, Technology
As widely expected, Apple on Thursday showed the world what’s next in its lineup of tablets.
The company introduced iPad Air 2, hyping it as the thinnest and most powerful iPad ever.
And Apple isn’t joking.
6.1 mm thin and weighing less than a pound, iPad Air 2 features an improved Retina display, better cameras, Touch ID fingerprint sensor, improved processor and more.
Posted in Announcements, IPad, Mobile Devices, News, Platforms, Tablet Devices, Technology
According to a new report from NPD Group, global tablet PC demand is slowing and shipments are forecast to grow by just 2 percent year-over-year in 2014.
The NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report notes that 254 million tablet PC units will ship by year’s end (less than the 14 percent growth NPD DisplaySearch previously forecast).
The report summary indicates that the underlying growth will chiefly be driven by replacement cycles.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Tablet Devices
At first, the thought of 2 to 5 year-olds utilizing tablets more than teens may come a shock, but if you think about it… it kind of makes sense.
If you are a parent or anyone who is around toddlers, then you are familiar with the multitude of e-books, electronic games, and learning apps available for kids of all ages on iOS and Android smartphones and tablets.
Since kids ages 2 to 5 are likely to spend more of their time at home, their early learning skills for essentials such as the alphabet, colors, shapes, animals, animal sounds, and counting are not honed merely through print books but via mobile devices.
Posted in Announcements, IPad, Mobile Devices, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
Global IT spending is on pace to surpass $3.9 trillion next year, a 3.9 percent increase from 2014. Much of this spending, however, will be driven by the thriving “digital industrial economy.”
That’s the exact projection put forward this week by the team at Gartner.
“The impact that the digital business economy is having on the IT industry is dramatic,” the report summary reads. “Since 2013 650 million new physical objects have come online. 3D printers became a billion dollar market; 10 percent of automobiles became connected; and the number of Chief Data Officers and Chief Digital Officer positions have doubled.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Tablet Devices, Technology
Despite Apple’s tangible market momentum today, Samsung is gaining ground on Apple in the global branded tablet arena.
“The 200 million annual shipments milestone for branded tablets continues to elude OEM vendors and overall growth for 2014 is set to come in at a disappointing 2.5%,” ABI Research reports.
In the first half of this year, Apple and Samsung continued to lead branded vendors, although with “mixed fortunes.”
Posted in Announcements, Mobile Devices, News, Platforms, Tablet Devices, Technology