Unilever UK is not alone in its desire to find innovative new methods of mobile marketing. In a groundbreaking new campaign, Unilever has partnered with Future Ad Labs to create a touch-based mobile marketing campaign for their client Gold from Flora.
With approximately 50% of all UK adults owning tablets, interactive ads that go beyond videos is a must. The “fun-filled” new ad allows viewers to drag and drop a sunflower into a blender to watch while it transforms into Gold from Flora.
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Platforms, Smartphones, Tablet Devices
Fresh from Apple’s recent iPhone 6, Apple Watch and iOS 8 media blitz, the Cupertino, California-based tech giant is purportedly gearing up to make headlines once again next month.
Mid October, we’re told, is when the iDevice maker will attempt to wow the mobile world again, this time with a refresh of its tablet line-up.
“The company is planning to hold its next event on Oct. 21, where it will unveil two new iPads and announce the release of OS X Yosemite, the next version of its Mac operating system, according to sources familiar with the matter,” Micah Singleton of The Daily Dot reports.
Posted in Announcements, iOS, IPad, iPhone, News, Tablet Devices
According to local media reports out of St. Paul, Minnesota, Apple’s iPad is at the core of the largest program of its kind for a state school system.
The St. Paul School District is prepared to equip tens of thousands of students with iPads, which are “provided by taxpayers of St. Paul for students of St. Paul public schools.”
“This will be a great year of exploration,” Superintendent Valeria Silva tells the Star Tribune.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Tablet Devices
Only people who have been victims of car accidents recognize with utter gravity how devastating they can be. Some accidents are unavoidable due to auto defects, weather conditions, or other factors. But most are not.
What can drivers do to stay safe on the road? This infographic from Adams Davis P.C. makes it simple to see:
Posted in Announcements, Infographics, Mobile Devices, News, Platforms, Tablet Devices, Technology
Perhaps in the future we’ll have more designations for the kinds of training people go through in life. We all start out having to be “potty trained.” Then there’s job training, of course. But the one thing marketers already acknowledge is that more and more of us are Google-trained.
That doesn’t escape execs like Fred Thiel, Chairman and CEO of Local Corporation, a local advertising technology company that works to connect consumers and businesses through products and services such as Local.com and Krillion, a local shopping platform aggregating data from 120,000 stores.
In a recent eMarketer interview, Thiel talked about the “conditioning” modern consumers have undergone.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Search, News, Platforms, Smartphones, Tablet Devices, Technology
It’s a bad, horrible, disgusting word to use around a mobile tech junkie — “delayed.”
If you know what’s good for you, you’ll avoid using that word whenever possible. However, it’s a word we must use to convey the latest speculation from Apple’s supply chain inside of Asia.
It looks like some of the hottest products in Apple’s pipeline may be… delayed.
Posted in Announcements, IPad, iPhone, News, Platforms, Predictions, Rumors, Tablet Devices, Technology
Earlier this week, as Apple reported earnings for its third fiscal quarter of 2014, analysts were quick to pounce on the Cupertino, California-based tech giant in response to the slacking sales of the company’s once industry-dominating tablet, the iPad.
But amidst growing global competition from the likes of Samsung, Amazon, and Microsoft, Apple’s market share has continued to dwindle, even though the iPad remains the leading tablet across the global landscape.
According to IDC, Apple’s Q2 iPad market share clocks in at 26.9% — down from 33% in the same quarter of 2013. In second place is Samsung, which has a 17.2% market share as of Q2 2014.
Posted in Announcements, iOS, IPad, News, Platforms, Predictions, Tablet Devices