Super Bowl Sunday not only delivered a victory for Eli Manning and the New York Giants.

It also delivered a victory to food – tasty, delicious, and anything but healthy food, much of which was ordered by a mobile phone and delivered in time for the big game.

As MMW reported earlier Monday, mobile devices and corresponding social media platforms were very popular during the game, with Twitter generating more than 12,000 tweets per second during the final three minutes of the Super Bowl.

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Facebook may change the face of mobile marketing as we know it in response to the social network’s rumored plan to launch “featured stories” within weeks.

Analogous – at least in theory – to Twitter’s Promoted Tweets, Facebook may begin adding “featured stories” into people’s mobile feeds. What does this amount to? Marketing-led posts that could deliver invaluable opportunities to advertisers of every variety.

But Facebook has already denied the welcoming of any “rich media featured stories.”

“We want to clarify that we are not working with any agency to create paid ads on our mobile platform,” a spokesperson for Facebook said Monday.

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According to Velti, a global provider of mobile marketing and advertising technology, a freshly published nationwide poll shows that nearly 60 percent of mobile users will “look at or use their mobile device during this year’s Super Bowl.”

The study, which was conducted online by Harris Interactive last month, surveyed 1,428 U.S. adults who have mobile devices and plan to watch this year’s Super Bowl.

83 percent of viewers who plan to use their mobile device expect to use it as much or more than they did during last year’s Super Bowl.

What’s more, 30 percent of viewers under the age of 45 will be watching the game with their device in hand, and about half (47%) of all viewers age 18 and older say they expect to check or use their device up to 10 times during the game.

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The latest research from NPD Group shows that tablet shipments will escalate dramatically in the next five years.

According to the research gurus at NPD, global tablet shipments will reach 383.3 million units in 2017. Pushing the growth to new heights will be the buying appetite of tablet shoppers in emerging markets.

“The emerging market opportunity for tablets has been flying under the radar mainly because the device brands aren’t household names and there are concerns regarding the sustainability of the market,” says NPD Senior Analyst Richard Shim.

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According to an eye-opening projection today from Morgan Stanley analyst Katy Huberty, Apple’s Chinese investment will begin paying enormous dividends next year.

Just two weeks ago, massive crowds outside of Beijing’s Apple Store caused Chinese police to deploy crowd-control measures to ease the iPhone 4S frenzy caused by the device’s long-anticipated arrival.

So unruly were Apple fans that the company was forced to strip the Aple Stores of their iPhone 4S unventory and revert back to selling the smartphones online only in China for the time being.

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When it comes to kicking off 2012 with a bang, Facebook may be poised to do just that if the rumor mill is correct today. According to the Wall Street Journal on Monday morning, social networking giant Facebook might announce its IPO this week.

“The deal,” the WSJ report reads, “could raise as much as $10 billion and value the social network between $75 billion and $100 billion.”

Sources “familiar” with the matter are quoted in the article but not named.

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The U.S. mobile advertising market is on fire, growing faster than even the most optimistic of industry analysts had projected in recent months.

Fueled in large part by Google’s mobile search advertising business, the industry reached new heights in 2011 and 2012 is already shaping up to put 2011 to shame.

Aided greatly by the surge in smartphone ownership and the ubiquitous dominance of mobile ad networks – with Google’s AdMob, Apple’s iAd, and Millennial Media chief among them – new estimates from eMarketer place mobile advertising’s growth off the charts.

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