Pretty recently usshortcodes.com (aka the CSCA) announced a deal where you get 10% off on short codes. Sounds great right? Here are the program details:

Program: If a Customer registers ten (10) or more New Codes during the Program Term, Customer shall receive an account credit in the amount equal to ten percent (10%) of the amount of all new codes registered.

Look CSCA, don’t get me wrong we appreciate the effort but seriously, 10% on 10 short codes? I consider my company to be a pretty well known player in the mobile space, we work with some very large brands and we host lots of short codes on behalf of these brands. The most codes I believe we have ordered at any given time is 2, 3 tops. We help businesses launch their mobile marketing strategies on a daily basis and I have never in 10 years in business been in a situation where we needed to buy 10 codes at the same time. Not every business needs or can afford a short code. We do mobile deals all day long and not that we are not good at sales, but bringing on 10 clients at the same time, that all need short codes might be a record for a mobile marketing company. I am just saying… Read the rest

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The Mobile Marketing Association (MMA) published an update yesterday morning to one of their Best Practices Guides. It’s the U.S. Consumer Best Practices for Cross- Carrier Mobile Marketing Services.

I already have a copy of that guide in the mobile marketing resources section of this blog and so I’ve updated it for you (download here). The MMA publishes updates to this guide twice a year so don’t be alarmed that it looks nearly identical to the previous date.

Here are some of the highlights that I took from the press release:

• Free-to-end-user (FTEU) guidelines for messaging services
• Sweepstakes and contests
• Mobile Web and Interactive Voice Response (IVR) opt-in and billing modifications
• Affiliate marketing
• Participation TV
• Word-of-mouth verification
• New Code of Conduct reference (as developed by MMA Privacy and Preference Committee)

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I’ve talked about mobileStorm before, several times in fact. Heck, I can’t help it, they’re a Mobile Marketing organization that is going after market share before the space gets crowded. They’ve not told me that but it’s pretty clear from afar if you ask me.

Don’t believe me? Take a look at the features they’ve been cranking out over the past 4 to 5 weeks.

• A web contact import tool to load your contacts into Stun, their Mobile Marketing platform. The mechanism supports AOL, GMail, Hotmail, Yahoo mail and others.
• Contact List merging feature that will let you mash two existing contact lists into one new list that can be saved independently of the original lists.
• Unsubscribe messaging; allows users to provide a reason for opting out. Awesome idea!
• Multiple RSVP management features such as allowing users to add events to their choice of Calendar (Google, Outlook, iCalendar); receiving notifications whenever someone RSVPs to an event; target a campaign to users that haven’t RSVP’d yet.

Then they go and top off this flurry of new features with SMS or Die: What email marketers need to know about text-message campaigning, a kick butt SMS White Paper! If you want to get yourself up to speed on SMS Marketing. Do yourself a favor, go read this white paper, you’ll need to register but it’s worth it because mobileStorm is going to drop some goodies in your bucket-o-knowledge on such things like:

• How to learn from the mistakes that email marketers made and use them to your advantage in an SMS campaign environment.
• What the clear advantages SMS campaigns have over email� campaigns, there are several outlined in this white paper and they’re compelling.
• How smart SMS markers can find the sweet spot to obtain optimal conversions.
• Why the response rate of an SMS campaign blows email and direct mail out of the water and what those rates look like.
• Learn why it’s critical that you start building your databases today and not 3 years from now.

I would encourage you to download this white paper if you’re interested in SMS marketing.

Great job on this Eydie and Jared!

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