Is anything more powerful and potentially lucrative to an emerging brand than a major celebrity endorsement?
This week, UsTrendy is learning first-hand about the power of celebrity endorsements. The fast growing eCommerce site for boutique fashion, has partnered with Jennifer Lopez for a Spring Style Contest.
Jennifer Lopez asks her fans to browse through the thousands of affordable great fashions on the UsTrendy website and select the item which best embodies their style this spring.
In a nutshell, Jennifer Lopez has been promoting UsTrendy and the contest via her social media (Facebook & Twitter) as well as her personal website.
Not a bad thing to have one of the world’s biggest stars and fashion icons plugging your brand.
“Working with a style and fashion icon like Jennifer Lopez is an honor,” says UsTrendy Founder Sam Sisakhti. “Our goal when we started UsTrendy was to help Independent Fashion Designers and also provide great Boutique Fashion to millions of people around the world. With Jennifer Lopez promoting UsTrendy and our Spring Style Contest – it is a great catalyst for us to get both Independent Fashion and UsTrendy in front of her millions of fans.”
Are you influenced to buy products or services because of a major celebrity endorsement on social media? Please weigh in with a thought or comment below.