comScore Showcases Latest Trends in the U.S. Smartphone Market

comScore Showcases Latest Trends in the U.S. Smartphone Market 300x167 comScore Showcases Latest Trends in the U.S. Smartphone MarketOn Friday, comScore published data from its MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending March 2013.

For the reporting period, Apple ranked as the top smartphone manufacturer with 39 percent OEM market share.

Google’s Android, however, led as the top smartphone platform with 52 percent platform market share.

136.7 million people in the U.S. owned smartphones (58 percent mobile market penetration) during the three months ending in March.

That’s up a substantial 9 percentage points since December 2012.

Apple ranked as the top OEM with 39 percent of U.S. smartphone subscribers (up 2.7 percentage points from December). Samsung ranked second with 21.7 percent market share (up 0.7 percentage points), followed by HTC with 9 percent, Motorola with 8.5 percent and LG with 6.8 percent.



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