With ROI growing more and more important to mobile advertisers with each passing year, poor analytics and ad effectiveness measurement capabilities are no longer tolerated throughout the rapidly expanding mobile advertising industry.
Digital measurement agency comScore says it ‘Solves’ this problem through a new partnership with online advertising technology firm Solve Media.
Solve Media and ComScore will offer Native Insights research, published reports indicate.
Native Insights is a new research service that measures online advertising in a native manner, which means information is collected in the flow of a user’s experience on the Web rather than by clicks and other standard online advertising metrics. The service has such features as survey targeting, brand lift research and creative optimization.
“We guarantee performance for brand campaigns and we’re excited to turn brand data into actionable insights in order to deliver campaign success in a faster, more economical and efficient manner,” says Solve Media CEO Ari Jacoby.