Comments on: Consumers Seek Control Over SMS Marketing http://www.mobilemarketingwatch.com/consumers-seek-control-over-sms-marketing-4432/ The Pulse Of The Mobile Marketing Community Wed, 08 Feb 2012 21:53:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: cards http://www.mobilemarketingwatch.com/consumers-seek-control-over-sms-marketing-4432/comment-page-1/#comment-322180 cards Tue, 01 Feb 2011 16:23:10 +0000 http://www.mobilemarketingwatch.com/?p=4432#comment-322180 There should be some control over the sms i think because there are lots of problems for the consumers with these unwanted messages. There should be some control over the sms i think because there are lots of problems for the consumers with these unwanted messages.

]]> By: Keri Allred http://www.mobilemarketingwatch.com/consumers-seek-control-over-sms-marketing-4432/comment-page-1/#comment-125721 Keri Allred Tue, 24 Nov 2009 04:33:21 +0000 http://www.mobilemarketingwatch.com/?p=4432#comment-125721 The unwanted, spam messages come from companies who don't understand the purpose behind sms marketing. SMS marketing, is used effectively can be a great tool. The unwanted, spam messages come from companies who don’t understand the purpose behind sms marketing. SMS marketing, is used effectively can be a great tool.

]]> By: Julie Strawson, Monotype Imaging http://www.mobilemarketingwatch.com/consumers-seek-control-over-sms-marketing-4432/comment-page-1/#comment-123425 Julie Strawson, Monotype Imaging Tue, 17 Nov 2009 16:38:12 +0000 http://www.mobilemarketingwatch.com/?p=4432#comment-123425 It must be encouraging for organisations to hear the majority of consumers are receptive to mobile marketing.(Consumers Seek Control Over SMS Marketing, 11 November). However, this does not mean mobile marketing has been “cracked”, no matter how well respected a brand is. In this ‘spam-conscious’ age, written communication and logos, from even the most trusted organisations, need to be displayed consistently and legibly across all communications channels, in order to instil and preserve trust and loyalty. One of the most overlooked and most fundamental factors to get right is the style and display of the font. When consumers are used to seeing written communication from a company displayed a certain way, it’s essential to be consistent. Would you trust a mobile site that didn’t look like it was supposed to or give your details if the logo was in a different font on your phone to the one on the company’s website? Implementing typefaces across new media is a process that needs careful consideration from both an aesthetic and technical standpoint. Until it’s easy for companies to maintain brand consistency across all platforms – from print to dektop to mobile it will be a challenge for marketers to win consumer trust. Julie Strawson, Director of Marketing,Monotype Imaging It must be encouraging for organisations to hear the majority of consumers are receptive to mobile marketing.(Consumers Seek Control Over SMS Marketing, 11 November). However, this does not mean mobile marketing has been “cracked”, no matter how well respected a brand is. In this ‘spam-conscious’ age, written communication and logos, from even the most trusted organisations, need to be displayed consistently and legibly across all communications channels, in order to instil and preserve trust and loyalty.

One of the most overlooked and most fundamental factors to get right is the style and display of the font. When consumers are used to seeing written communication from a company displayed a certain way, it’s essential to be consistent. Would you trust a mobile site that didn’t look like it was supposed to or give your details if the logo was in a different font on your phone to the one on the company’s website?

Implementing typefaces across new media is a process that needs careful consideration from both an aesthetic and technical standpoint. Until it’s easy for companies to maintain brand consistency across all platforms – from print to dektop to mobile it will be a challenge for marketers to win consumer trust.

Julie Strawson, Director of Marketing,Monotype Imaging

]]> By: roof company http://www.mobilemarketingwatch.com/consumers-seek-control-over-sms-marketing-4432/comment-page-1/#comment-122068 roof company Fri, 13 Nov 2009 07:00:05 +0000 http://www.mobilemarketingwatch.com/?p=4432#comment-122068 There should be some control over the sms i think because there are lots of problems for the consumers with these unwanted messages. There should be some control over the sms i think because there are lots of problems for the consumers with these unwanted messages.

]]> By: Newton Dev Studio :: Craig Newton’s Dev Blog » Blog Archive » Consumers Seek Control Over SMS Marketing http://www.mobilemarketingwatch.com/consumers-seek-control-over-sms-marketing-4432/comment-page-1/#comment-122047 Newton Dev Studio :: Craig Newton’s Dev Blog » Blog Archive » Consumers Seek Control Over SMS Marketing Fri, 13 Nov 2009 05:32:07 +0000 http://www.mobilemarketingwatch.com/?p=4432#comment-122047 [...] http://www.mobilemarketingwatch.com/consumers-seek-control-over-sms-marketing-4432/ Posted in Mobile Marketing | No Comments » Leave a [...] [...] http://www.mobilemarketingwatch.com/consumers-seek-control-over-sms-marketing-4432/ Posted in Mobile Marketing | No Comments » Leave a [...]

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