Did Twitter Propel Santorum, Squash Bachmann in Iowa Caucuses?

Did Twitter Propel Santorum Squash Bachmann in Iowa Caucuses 300x168 Did Twitter Propel Santorum, Squash Bachmann in Iowa Caucuses?As Mobile Marketing Watch reported Tuesday, Twitter was put to the political test with its prognostication prowess ahead of last night’s Iowa Caucuses.

For the most part, the projections derived from Twitter user content and candidate exposure through the social media platform were spot on.

In an historically close finish, Mitt Romney topped Rick Santorum by a mere eight votes. The Twittersphere had indicated the race was ultimately between Romney and Santorum. And the Tweeps were right.

Incredibly, Congresswoman Michelle Bachmann was predicted to finish in second-to-last place, which she did.

And on Wednesday morning, she effectively suspended her presidential efforts saying: “Last night the people of Iowa spoke with a very clear voice and so I have decided to stand aside.”

According to independent business and social media analyst Mike Randazzo, the role played by Twitter in Tuesday’s first political contest of the 2012 presidential race was enormous.

“Clearly, much of of Santorum’s unexpected surge came from the visible momentum of his supporters on Twitter,” Randazzo tells Mobile Marketing Watch. “You have to believe that the rush of exposure and chatter through social media channels helped voters take a fresh look at a candidate who, just weeks ago, was polling in the single digits.”

“Conversely,” Randazzo speculates, “that which helped Santorum also hurt Bachmann.”

The Minnesota congresswoman was on the receiving end of no shortage of attacks and humorous jabs on Twitter in the final days before the Iowa Caucuses.

“That certainly hurt her,” Randazzo admits. “Politics is perception, and these days, when you’re hot on Twitter, you’re hot with voters. When you’re not so hot, the election returns may confirm that unfortunate reality.”

Do you think Twitter played a significant role in influencing and predicting the outcome of last night’s election? Please weigh in with a thought or comment below.



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