On Tuesday, Mixberry Media – the premium global digital audio ad network – announced that they now offer Third Party Audio Ad Verification and Video Ad Serving Template (VAST) Compliance to their Advertiser Clients and Publisher Partners.
With third party audio ad verification, advertisers can now track the performance of audio ads independent of the synchronized companion banner. The VAST compliant audio ad server allows publishers to incorporate audio ads within existing VAST compliant audio and video players.
These solutions, the company says, make Mixberry Media the first digital audio ad network to be IAB compliant.
“As the digital audio community matures – with Apple entering the fray, Pandora and Spotify expanding exponentially, and increasing margins across mobile devices for pure-play digital audio publishers, seamless and efficient ad delivery is critical,” Mixberry Media announced in a press release this morning.
“As the only premium global digital audio ad network built from the ground up for pure-play streaming music publishers, we are committed to continuous technology innovation, providing the best experience and most lucrative opportunities for our publisher partners and advertisers,” says Andre Hawit, Founder and CEO of Mixberry Media. “We’re happy to continue offering advertisers increased tracking capabilities to optimize campaigns and a seamless experience for publishers incorporating audio ads within existing VAST-compliant players.”