Digital Coupons Coming to Credit Cards

Digital Coupons Coming to Credit Cards Digital Coupons Coming to Credit Cards Coupons.com has shared with MMW details of its latest updates to the Coupons.com website and the Coupons.com mobile apps.

New to the service is the ability for consumers to add coupons directly to payment cards.

Using the Coupons.com website or Coupons.com mobile apps for iOS and Android, shoppers can easily add digital coupons to their credit or debit cards from Visa, MasterCard or American Express for automatic redemption at checkout.

We’re told that offers are available for restaurants and specialty retailers such as GAP, Old Navy, The Body Shop, Tilly’s and Travelocity.

The service also incorporates technology from the company’s recent acquisition of Yub Inc. that links offers to payment cards.

“We always look to innovate in ways that help consumers save money,” says Bruce Sattley, senior vice president of product management at Coupons.com Incorporated. “So we are really pleased to unveil our card linked service, which sets itself apart with ease of use, great offers and support for Visa, MasterCard and American Express cards. This combination delivers a best-in-class service for consumers and merchants wanting to take advantage of this emerging medium of digital coupons for saving on card purchases, primarily for in-store transactions, which still make up more than 90 percent of U.S. purchases.”



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2 comments
JullSan
JullSan

Digital technologies develop and go further and further, I should confess it's extremely convenient to be online and mobile services bring even more freedom to our life. What I really lack at present is the possibility to use some mobile service for fast personal loans applications, I do not use the service often, but still sometimes it would be of use for me.

CreditsPoint
CreditsPoint

It's an effective method by which a company can segment the market by willingness to pay. Those that are price insensitive (and willing to pay full price) will not want to rifle through Sunday papers and snail mail to find them, while those that are price sensitive (and otherwise unlikely to pay full price) will take the time to do so. Conversely, there are actually many things wrong with how online coupons work for the exact opposite reason - there's not enough rifling through the internet to find them to effectively segment the market by willingness to pay.