Financial companies and credit card giants are flowing into Apple’s Passbook with the speed of a raging river.
Ahead of the weekend, Discover Mobile version 4.10 proved this reality.
The Discover for iPhone app now comes with full Passbook support. The move is advertised as a way for consumers and Discover card holders to save redeemed cashback bonuses.
Your Discover app now includes Apple Passbook integration for partner eCertificates! Redeem your Cashback Bonus for a partner eCertificate and save it to Passbook! (Available for users on iOS 6 or greater)
The decision by Discover to jump into Passbook territory follows recent decisions by the likes of American Express to do the same.
With Passbook being only a few months old, it’s impressive to say the least that we are already seeing huge adoption from powerhouses like Target, Walgreens, Starbucks, and others – all of which are now on a list that just keeps getting longer.
Apple is aggressively pushing passbook. I'm interested to see how passbook actually works out. They have a lot big partnerships, which could be good or bad. Time will tell.
It will be interesting to see how far Passbook can go, but so far it looks pretty good. Apple is a gorilla in mobile, so I see many businesses small and large adopting Passbook into their marketing strategies. It's definitely something worth looking into if you are a small business.