Financial companies and credit card giants are flowing into Apple’s Passbook with the speed of a raging river.
Ahead of the weekend, Discover Mobile version 4.10 proved this reality.
The Discover for iPhone app now comes with full Passbook support. The move is advertised as a way for consumers and Discover card holders to save redeemed cashback bonuses.
Your Discover app now includes Apple Passbook integration for partner eCertificates! Redeem your Cashback Bonus for a partner eCertificate and save it to Passbook! (Available for users on iOS 6 or greater)
The decision by Discover to jump into Passbook territory follows recent decisions by the likes of American Express to do the same.
With Passbook being only a few months old, it’s impressive to say the least that we are already seeing huge adoption from powerhouses like Target, Walgreens, Starbucks, and others – all of which are now on a list that just keeps getting longer.