The power of content marketing has been effectively harnessed in the digital world for many years now.
In its early stages, content marketing was sales-heavy. But it then evolved into more relatable and informative blogs and articles – pieces that offered real value and actionable insight.
What many successful businesses have learned in recent years is that the more engaging their content was, the more frequently they could lure readers back to their websites and other online platforms.
“Content marketing is a vital part of internet marketing,” says Kylie Moore of Fusion 360, a digital marketing agency in Salt Lake City and one of Utah’s preeminent powerhouse in the age of digital marketing.
“In today’s world, content marketing goes hand in hand with search engine optimization,” Moore adds, offering two critical tips for the novice content marketer.
1. Post Relevant Material
In order to garner the top spots in the lists of search engine rankings, you have to produce relevant content on a regular basis. In the past it may have been fairly simple to produce content to increase your search engine optimization. But with Google algorithms changing constantly, it is now important to have a content marketing plan for your business.
2. Have a Plan for Content Production
Another important aspect of content marketing is having a process in place for content production, curation and distribution. Without a rigid process in place, content will fail. Your process should allow you to create compelling content using your brightest minds and to manage your content marketing talent. There should be clear processes in place for production and distribution that involves including the right people at the right time.
If your business is serious about content marketing, Moore concludes, “it is important to either have a content marketing strategy in place for your business, or to look for a marketing company that has the right structure in place to be able to help you with your content marketing and search engine optimization needs.”