Comments on: E-Mail Campaigns Losing Edge to Mobile Marketing

By: automated social bookmarking

automated social bookmarking — Sat, 07 Nov 2009 06:56:50 +0000

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By: 5 Mobile Marketing Ideas for Your Small Business

5 Mobile Marketing Ideas for Your Small Business — Wed, 04 Nov 2009 16:30:12 +0000

[...] rate for SMS messages is a whopping 70% according to Mobile Marketing Watch while for email messages is only 30%. By the way, when is the last time you leave a SMS message [...]

By: LeilR

LeilR — Thu, 28 Aug 2008 16:45:24 +0000

The 70% response rate was no surprise since most percentage of the market/consumers is busy “on-the-go” people. They would rather check on their messages while waiting for the green light, instead of parking their cars, look for a wifi connection, and check on their emails. This simple logic should be taken into consideration by businesses and companies when coming up with marketing campaigns.