Comments on: E-Mail Marketers Don’t Get Mobile Marketing

By: Jared Reitzin

Jared Reitzin — Tue, 10 Nov 2009 05:36:05 +0000

Matt can’t wait till smart phones are 60% of the devices in the U.S.

By: Matt Ross

Matt Ross — Tue, 10 Nov 2009 00:20:59 +0000

Jared,

Keep up the good fight! Lots of people thought the Internet was just a fad in the beginning. We are very near the tipping point for smart phones when everyone will finally see the light.

By: eventtrainingaus.com » Blog Archive » E-Mail Marketers Don’t Get Mobile Marketing

Mon, 09 Nov 2009 09:53:00 +0000

[...] Source [...]

By: Jens B

Jens B — Sun, 08 Nov 2009 11:44:11 +0000

Hi.
Just passed by this site. By coincidence read your opinions about email and mobile marketing.
Although not a marketing person, but raher a ‘consumer’, I agree on many of your points.
I have no doubt that a major cause of people changing email’s is their last chance to pull-out-the-plug to get rid of SPAM. It’s painfull, but necessary due to someone’s short-thinking it’s fun to sell/buy email-list and thus make eworld annoying to be in. I agree with Aaron – these people should hopefully get what they deserve of lack of sale.
From a mobile-marketing point of view, I can unfortunately imagine that something similar to ever-changing-email-adresses mey become necessary with cell-phones. The marketing and cell-phone providers should get some worldwide agreement-of-conduit about mobile marketing. With the experience from e-marketing, I think you marketing people shall be aware that just a few ‘bad eggs’ providing cell-phone-spamming is enought to initiate large opposition to the cell-phone marketing.
Personally, I hate spam in any kind and any media. I am sorry to say, but spam can easily cause me to NOT buy anything form that provider. And I sometime tell the spam- provider directly, in the hope thay can target their potential buyers more correct.
I’m not ‘afraid’ of marketing done correctly. And potential customers need to know what is available. But it takes only a few ‘nuts’ to mess it up.

All the best
Jens

By: Social Media News 11/7/09 | Five Feet of Dynamite

Social Media News 11/7/09 | Five Feet of Dynamite — Sun, 08 Nov 2009 01:48:14 +0000

[...] E-Mail Marketers Don’t Get Mobile Marketing (Mobile Marketing Watch) [...]

By: De email marketing puede hacer Mobile Marketing? | Consejos de Marketing Online

Sat, 07 Nov 2009 08:32:10 +0000

[...] Noviembre 7, 2009 8:31 am Via: Mobile Marketing Watch [...]

By: Aaron Savage

Aaron Savage — Wed, 04 Nov 2009 07:39:49 +0000

Hi Jared. I hadn’t seen the real title so thatnks for pointing that out. Serves me right for rushing, and yes you are right about titles provoking discussion (I waded in so it definitely worked . Glad to make your acquaintance.

By: Jared Reitzin

Jared Reitzin — Wed, 04 Nov 2009 05:25:22 +0000

Aaron, not sure if you saw the real title of the post but it is “The Reason Why Email Marketers Think Mobile Marketing is Stupid–and Why They are Wrong.” I am only focusing on the set of email marketers who feel this way about mobile. I know this is not the majority but I run into this same sentiment time and time again. I thought it would be fun to point out some of the baggage that certain businesses bring a long with them. Also let’s face it, subjects like this spark controversy and that is what blogging is all about! Well at least part of it. Cheers.

By: Aaron Savage

Aaron Savage — Tue, 03 Nov 2009 16:57:13 +0000

ON the point about email marketers dismissing mobile, it’s true that there are a examples of quite horrible SPAM oriented marketing campaigns out there with their cost per message sent charged to the user and seemingly impossible opt out clauses that require each customer to go through a minefield to get their numbers removed. We all know those stories.

There are just as many other stories about the early days of email with their SPAM lists that generated even more SPAM whenever anyone tried to remove themselves from them. What started out as a wild west gradually became civilised to the point that most email marketing is now done with the customer in mind and SPAM filters and black lists give most of the rest the firm kicking that they so richly deserve.

I agree with all your points but would add in the idea of being price conscious. People don’t pay for emails but your campaign may very well require customers to pay for the texts.

What is important to you might be insignificant to your customer and (depending on their price plan) push them over a spend limit. It’s about making contact when you need to or when instigated by the customer that will circumvent this. I say give the customer power over the contact rate to avoid issues that could produce a higher opt out rate than necessary.

By: Aaron Savage

Aaron Savage — Tue, 03 Nov 2009 16:52:12 +0000

In many ways I think it’s a shame that you felt you had to write this post with the title you did although I also completely get why you did it. The reason why I think it’s a shame is because I don’t think it serves anyone well (agency, client or consumer) if a big line is drawn between digital marketing in general and mobile marketing in particular. Clients don’t want a mobile or digital solution. What they want is an overall digital marketing strategy. If we as mobile and digital marketers cannot create a cohesive solution how can we expect to do our clients justice and meet customer expectation? ON the point about email marketers dismissing mobile, it’s true that there are a examples of quite horrible SPAM oriented marketing campaigns out there with their cost per message sent charged to the user and seemingly impossible opt out clauses that require each customer to go through a minefield to get their numbers removed. We all know those stories. There are just as many other stories about the early days of email with their SPAM lists that generated even more SPAM whenever anyone tried to remove themselves from them. What started out as a wild west gradually became civilised to the point that most email marketing is now done with the customer in mind and SPAM filters and black lists give most of the rest the firm kicking that they so richly deserve. I agree with all your points but would add in the idea of being price conscious. People don’t pay for emails but your campaign may very well require customers to pay for the texts. What is important to you might be insignificant to your customer and (depending on their price plan) push them over a spend limit. It’s about making contact when you need to or when instigated by the customer that will circumvent this. I say give the customer power over the contact rate to avoid issues that could produce a higher opt out rate than necessary.