A new report from Juniper Research calls for major growth in the mobile and electronic coupon industry.
Researchers estimate that the number of eCoupons redeemed will nearly double over the next three years (climbing from 16 billion this year to over 31 billion by 2019).
The report claims that redemptions would primarily be driven by mobile coupons.
And “while there would be some growth in the PAH (print at home) space across fixed and mobile,” the increase would chiefly be driven through in-store, barcode based redemptions and online redemptions.
Not surprisingly, analytics of consumer purchase patterns are essential to enable an increase in CLV (Customer Lifetime Value).
Report author Dr. Windsor Holden says coupons “should offer discounts on products that a consumer might be interested in purchasing, rather than those purchased on a regular basis: otherwise, coupon redemption represents a loss to the brand or retailer.”