On Tuesday, BlackBerry’s Global Creative Director and music recording superstar Alicia Keys launched the new BlackBerry Scholars Program.
The program is being called the first step in the smartphone giant’s global women’s initiative designed to inspire more women to enter and develop careers in the fields of Science, Technology, Engineering and Math (STEM).
The program was unveiled at BlackBerry Live in Orlando, Florida.
The BlackBerry Scholars Program will provide full, four-year tuition scholarships to outstanding women who are seeking degrees at accredited colleges and universities in the areas of STEM with a particular interest or aptitude in the area of mobile computing. This scholarship program is the first step in BlackBerry’s long-term commitment and multi-tiered strategy to engage young women at every step of their education from high school to college, and as they rise through the workforce.
“Women are underrepresented in fields of science and technology, and we feel strongly that it’s time to drive a change,” says Keys. “It’s important to connect the dots for young women in high school and college, and show them that careers in science and technology are within their reach. And when women do land these jobs, it’s vital they receive the mentoring and support they need to advance in their careers. I’m proud BlackBerry is demonstrating leadership in women’s education, both in school and in the workplace, and giving back to its most loyal users in such a profound way.”
To learn more about the program, click here.