On Wednesday, email marketing and cross-channel marketing solutions provider StrongMail announced new and enhanced mobile marketing capabilities.
Included is an industry-first ability to analyze email engagement at the device level.
According to StrongMail:
By introducing the ability to measure clicks and conversions across desktops, tablets, smartphones and other mobile devices in one single-view dashboard, StrongMail enables marketers to quickly gauge the effectiveness of their campaigns with mobile consumers.
“Only 56% of businesses are currently conducting mobile marketing, with lack of strategy and resources being the top barriers to adoption,” StrongMail says, revealing data gleaned from a new company-sponsored survey.
“Understanding how consumers are interacting with a marketer’s messages on mobile devices is critical for developing successful cross-channel programs, which is why we’ve added this ground-breaking capability to StrongMail’s mobile marketing solutions,” said Katrina Conn, Vice President of Marketing Services at StrongMail. “Mobile marketing is continually evolving alongside advances in mobile technologies and changing consumer behavior, which is why we work with innovative brands like Frontier Airlines to identify and implement strategic programs that take full advantage of our unique capabilities.”