The UK-based team at Eureka Mobile Advertising shared with MMW today the latest innovation they hope will improve the mobile advertising experience for consumers and advertisers alike.
The company, which monetizes the idle screen of the mobile phone, has just launched an upgrade to its application that transforms it into “the world’s first live customer engagement platform.”
We are told that marketers can now engage consumers with Timed content, all of which is delivered in an enhanced and intuitive HTML 5 format while the application’s Live Voting facility can help collate real-time user feedback.
For users, this means greater relevance and ease, while for brands, this translates into a never-seen-before platform that allows live customer engagement, feedback collection and real-time analysis.
“We are really excited to introduce a slew of never-seen-before offerings which make us a live customer engagement platform,” says Rahul S Jayawant, CEO of Eureka Mobile Advertising. “This holds a sea of opportunities for brands to engage with consumers and help them make informed decisions, using authentic, measurable user data in real time. The feedback we have received so far in our pilot phase has been fantastic, and we believe that this is going to be a game-changer in the mobile advertising space.”