Just as iOS and Android dominate the realm of mobile operating systems, Google and Facebook are the dominant titans of global mobile ad revenue.
According to a report Wednesday from eMarketer, Facebook and Google jointly control 70% of worldwide mobile ad revenue today.
Google, however, is still the big dog on the revenue block, claiming half of the $16.65 billion worldwide mobile ad market.
Nonetheless, Facebook’s emergence is impressive, particularly when one considers how the company was viewed just one year ago.
From a formerly-perceived mobile dunce, to a dazzling mobile success, Facebook has now arrived in mobile advertising and it’s among the mobile advertising giants right out of the gate.
Facebook’s continued emphasis on mobile monetization, along with its users’ ongoing shift toward mobile devices, is resulting in dramatic gains in mobile ad market share, according to eMarketer’s latest estimates of worldwide ad spending and revenues at significant players in the mobile and digital ad markets.
“Both Facebook and Google are now the top ad publishers not only for mobile,” eMarketer concludes, “but for all digital as well—with an even stronger lead on the competition.”
To review the report in its entirety, click here.