Fiksu noted over the weekend that it appears – for the first time, no less – that Apple has incorporated app ratings into their App Store Top Charts rankings.
“While this isn’t an entirely unexpected development,” Tom Cummings of Fiksu reports, “it’s definitely a new change — one that we caught because we are constantly monitoring App Store positioning and visibility.”
After some in-depth (and still ongoing) analysis by our Performance Labs team, we can conclude that Apple is testing changes to the iTunes ranking algorithm. What we don’t yet know is the entirety and permanence of these changes.
In the past, only two factors really impacted one’s App Store rank: download volume and velocity of those downloads.
In order to rise up the ranks, your app needed lots of downloads in a short amount of time, Fiksu says. And to maintain that rank, you needed to continue acquiring new downloads.
“While these two factors still contribute significantly to determining your app’s rank,” Cummings adds, “there are two key additions app marketers now need to be aware of.”
According to Fiksu, the two things to keep in mind now are: (1) Ratings now affect rank, in addition to downloads, and (2) App store positioning now updates every 3 hours instead of every 15 minutes
To read the full report from Fiksu, click here.