On Monday, Fitbit released its Flex fitness tracker, which the is the company’s inaugural effort at a wristband device that seamlessly fuses technology from the company’s other top-selling offerings.
The end result is a product designed and intended to be worn virtually around the clock, 24 hours a day.
Fitbit’s freshly unveiled $100 wristband is a tracking module that comes with built-in accelerometer, Bluetooth 4.0 and near-field communications.
The band can be purchased separately or in packs of three, we’re told, with colors ranging from black to the surprisingly popular tangerine.
Similar to the company’s ONE and ZIP, Flex counts a user’s number of steps, distance traveled, calories burned and minutes of activity.
Another carry-over from the ONE is a sleep quality tracker.
To help showcase the attributes of their newest offering, Fitbit just rolled out the following promotional video.