Five Companies Joining Together For 2D Barcode Push
Posted by Justin on Jul 10, 2009 in Announcements, In The News, Marketing Strategy, Mobile Marketing, Mobile News, Mobile Partners, Mobile Technology, Mobilize, SMS / Text
Placing 2D barcodes on packaging and other mediums is a practice that’s seen huge advancements in other parts of the world, such as Japan, where an estimated 70% of all cell phone users snap 2D mobile barcodes on a regular basis.
In North America, however, the practice is still almost non-existent. A large partnership between five companies aims to change this with a new initiative to bring 2D barcodes to physical packaged goods in large quantities all across North America.
The partnership has been forged between Modavox, DuPont, Scanbuy, Graphic Packaging International and Augme Mobile. Madavox and Augme will be responsible for the content and advertising delivery, Scanbuy will provide the 2D barcodes and subsequent barcode scanners and DuPont and Graphic Packaging International will provide the actual physical packaging. It’s a collaborative effort to finally bring 2D barcodes to the mainstream in a huge way.
The whole idea is to utilize 2D barcode technology for what’s called “interactive packaging.” Someone buying a product can scan the barcode embedded on the packaging, for example, and get product information, coupon offers, advertisements or promotional info instantaneously while still standing in the store. It’s a concept that’s been tried before, but never on such a large scale.
This is significant in the fact that DuPont and Graphic Packaging International represent massive quantities of packaged goods across several industries and can bring “interactive packaging” to an enormous audience very quickly. Unlike test programs with small grocery stores that have been tried in the past, this push will finally bring the technology to the masses.
Glodny Krolik | Jul 10, 2009 | Reply
I would love to see the development on this.
anthony obinna ihejirika | Jul 10, 2009 | Reply
I am in south africa and i am interested with this latest technology in business. Presently, i am into mobile advertising with rrr – link SA Ltd(www.rrr-link.co.za) and basically we use nobile phone to market and promote businesses in south africa.
Please send me more information about marketing it in south africa.
Waiting for your urgent response.
Regards,
Anthony
+27 717790437
Jennifer | Jul 13, 2009 | Reply
I think this is great news, the evolution of mobile couponing. Will be following this story as our mobile content creation tool, Magmito is headed down this path.
Mobile Marketing | Jul 15, 2009 | Reply
I think Mobile Coupons are the future. And Mobile Marketing with coupons will help increase the business and profits.
Mobile Marketing | Jul 17, 2009 | Reply
It is cool but how do the business scan the bar codes? Very neat to see done.
ken graffeo | Aug 1, 2009 | Reply
Our company provides the leading 2D barcode in the US with no application download for video/text/coupons and complete metric reporting. We currently service all mobile carriers , all smartphones, and ensure optimum product delivery that meets individual mobile phone specs for best consumer experience. We are working with leading entertainment companies Like Fox Entertainment Studios, Package good companies like Kraft, sports merchandise like Nike, etc. Our technology can be executed on a world wide basis. for more detail information contact Ken@jagtag.com.