http://www.mobilemarketingwatch.com/forget-manual-check-ins-automatic-is-the-way-of-the-future-for-lbs-7861/ The Pulse Of The Mobile Marketing Community Thu, 09 Feb 2012 07:49:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.mobilemarketingwatch.com/forget-manual-check-ins-automatic-is-the-way-of-the-future-for-lbs-7861/comment-page-1/#comment-224774 @snroadmap Thu, 15 Jul 2010 17:47:27 +0000 http://www.mobilemarketingwatch.com/?p=7861#comment-224774 Automated checkins will only be useful if the granularity of controls is robust, and this can be iterated; geosocial users represent a drop in the ocean and the mass market will not adopt anytime soon, and they'll be even less likely to go for automated anything: "jettison your privacy for an icon" will be the response. That said, initiatives that play the niche can get good engagement with current adopters. Like Twitter, most of any geosocial apps' users have accounts but don't do anything; I'd wager that Twitter portions will hold for geosocial.. i.e. 5-10% of users responsible for 90% of tweets. It'll be interesting to see what portion of these peeps will go for automated. I bet it's half at best, and the quality of controls will determine adoption. A good way to get at this answer: survey tweeps and measure how many of them understand Facebook privacy controls; might be a good indicator of their willingness to adopt automated. BTW, explored geosocial adoption by the enterprise here: <a href="http://bit.ly/geosocial1" rel="nofollow">http://bit.ly/geosocial1</a> Automated checkins will only be useful if the granularity of controls is robust, and this can be iterated; geosocial users represent a drop in the ocean and the mass market will not adopt anytime soon, and they'll be even less likely to go for automated anything: "jettison your privacy for an icon" will be the response. That said, initiatives that play the niche can get good engagement with current adopters. Like Twitter, most of any geosocial apps' users have accounts but don't do anything; I'd wager that Twitter portions will hold for geosocial.. i.e. 5-10% of users responsible for 90% of tweets. It'll be interesting to see what portion of these peeps will go for automated. I bet it's half at best, and the quality of controls will determine adoption. A good way to get at this answer: survey tweeps and measure how many of them understand Facebook privacy controls; might be a good indicator of their willingness to adopt automated. BTW, explored geosocial adoption by the enterprise here: http://bit.ly/geosocial1

]]> http://www.mobilemarketingwatch.com/forget-manual-check-ins-automatic-is-the-way-of-the-future-for-lbs-7861/comment-page-1/#comment-224676 Eydie Thu, 15 Jul 2010 11:09:46 +0000 http://www.mobilemarketingwatch.com/?p=7861#comment-224676 Ah, we all love that Starbucks coffee discount example--even me, back when LBS was still an ideal based on tower triangulation rather than apps... Ah, we all love that Starbucks coffee discount example–even me, back when LBS was still an ideal based on tower triangulation rather than apps…

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