John Sculley is back at Apple.
Well, not really. But the 74-year old former Apple CEO who presided over Apple from 1983–1993 is once again working with Apple.
Two years ago, Sculley launched a start-up that has since produced a product that will now be carried by Apple stores.
Called Misfit, the company produces a fitness tracker called Shine. Along with a corresponding iPhone app, Shine differs from the traditional wearable fitness tracker both in appearance and utility.
Wear Shine anywhere on your body with our range of accessories that are designed for any occasion. Then sync with the Shine app to set your activity goal, check your daily progress, and see your movement trends.
Among the touted features are:
- Sync: Just place Shine on the screen to sync
- Activity Meter: Check up on your activity progress and see stats like steps, calories and distance
- Intensity Graph: See your activity level over time and watch yourself improve
- Highlights: See highlights of your days and weeks including activities, sleep, milestones and more
Apple stores in the United States, Canada, Japan, and Hong Kong will carry Shine immediately. Future launches in Apple stores across Europe and Australia are planned for September.