On Wednesday at the Game Developers Conference in San Francisco, California, mobile payments provider Fortumo made headlines with the announced launch of in-app payments for Windows Phone.
Fortumo is now the only third-party payment provider on Microsoft platforms with support for cross-device integration of payments on Windows 8, Windows RT and Windows Phone.
From today’s announcement:
With this update, app and game developers can use a single SDK to activate payments on all Microsoft devices: desktops, laptops and tablets running Windows 8 and smartphones running any version of the Windows Phone operating system. For the end-user buying virtual coins or unlocking new features, payments are completed with 2 simple clicks without having to leave the app, leading to better payment conversion, an improved user experience and increased revenue.
“With Windows Phone we are seeing a repetition of what happened when Android launched –developers who were initially cautious in porting their apps to the new operating system are starting to see Windows Phone as a viable source of revenue,” explains Martin Koppel, co-founder and Chief Revenue Officer of Fortumo.
“Our goal,” Koppel summarizes, “is to help developers who are making the move to Windows Phone easily monetize their users globally and with a more broadly accessible, higher converting payment method than credit cards.”
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