From Books to “Nooks” for Barnes & Noble
Posted by michael on Oct 21, 2009 in In The News, Mobile Devices, Mobile Internet, Mobile Marketing, Mobile News, Mobile Resources, Mobile Technology
Barnes & Noble has finally launched its electronic reading device dubbed “Nook.”
The world’s largest book retailer is taking direct aim at Amazon’s Kindle with this new device. And the launch from B&N takes the e-reading experience to a whole new level – a situation leading some to believe that a competitive struggle could emerge that could eventually draw the likes of Apple into the mix.
For now, the Nook has been formally rolled out with a price tag comparable to that of Amazon’s latest edition of Kindle: $259
The Nook, which will begin shipping around Thanksgiving, was announced in grand fashion, but the timing of the release could not have come at a worse time. After all, if Barnes & Noble would have had previous knowledge that Apple would be releasing a full slate of new products on Tuesday, it’s unlike the book retail giant would have selected the same day to announce Nook’s arrival.
The company plans to push the Nook in its bricks and mortar stores but with heavy mobile marketing aspects. Every time a customer brings their Nook into a Barnes & Noble store, for example, digital coupons and the latest promotions will be sent directly to the cutting edge new reader.
The Nook uses AT&T’s wireless network, and thanks to “LendMe” technology, users can “lend” a book for up to two weeks from one Nook to another.
Although the Nook was overshadowed by Apple yesterday, a lot of people will be talking about the new e-reader this week and its implications for both the publishing and mobile marketing industries in the years ahead.
Kartrick Thiroux | Oct 21, 2009 | Reply
I am a doctor currently at the Gordon hospital, Westminster, London. During my time here I have come across the somewhat difficult case of a certain Remey-John Roy (John). He is currently diagnosed with a delusional disorder I understand, but from my viewpoint there are difficulties with this case that those who read these blogs can help with. He is currently sectioned for 6 months under the Mental Health Act of the UK and your contribution could help him become a free man once again.
I shall be brief regarding the aspects of his story. John alleges that a company he was starting up Ciria Diamonds Corp in Canada was defrauded by his partners in the venture. Notable amongst his partners he alleges was a certain Sheila M Charles, wife of Jack W Charles- the CEO of Arrow Transport Systems one of the largest firms in Canada. Having been defrauded, Jack found himself in Brazil working on another start-up venture and compiling evidence to support his allegations in a court of law. He however, suspected that he was being hacked based upon screen aberrances he noticed from time to time and in the course of investigating this says he unscrewed and opened up the underside of his laptop. Having some electronic experience he knew what he was doing, and found something suspicious: the wire from the MAC port and that from the IP port had been soldered together-making his computer easily hackable as when online both MAC and IP address could be found with knowledge of the other. With a background in the sheet metal industry he was also sure the solder had been made in the factory by the wire cut he saw. His computer is several years old so imoplying this had been done a long time ago in the factory- its not a new thing.
He travelled to the UK to visit a friend, now running out of money. Here he has been transferred to the Gordon Hospital under admittedly what even I can see are potentially dubious circumstances and feels he is being undone by police “corruption.” He feels this is due to the information he possesses. If the MAC/IP hotwiring is worldwide then that would be a reason for this. Why would the wires be hotwired and the police “corrupted” against John- this could be a counter-terrorist manoeuvre by international governments who struck deals with the computer manufacturers to do this to help with the war on terror.
If you know how to unscrew and take apart the back of your computer and view the MAC (also termed MAIN) port wire and the IP (also termed AUX) port wire, and follow them to the laptop monitor, PLEASE check whether your computer has this soldering aberrance featured on it as well. The wires will be unsheathed at some point in their course and soldered together at a point (that’s how John described it). You could help SAVE a man’s freedom and potentially show up an infringement of civil liberty. John’s computer laptop was a Hewlett-Packard so particularly owners of this should take heed. If you find this happening to you once you’ve checked (it theoretically could be enabled on all computers post 9-11, that is 2001- particularly American computer manufacturers), PLEASE overload the news networks with your complaints and information and also please email both John (remeyjroy@hotmail.com) or me at (kartickthiru@doctors.net.uk) with confirmation, the make and serial number of your computer. Please help.
Yours
K.Thiru Dr
Andy | Oct 21, 2009 | Reply
I’m interested in the nook, I’ve wanted a Kindle for a while, but haven’t gotten one yet. It’s nice to have another option to consider.