The burgeoning global mobile device market has secured an absolutely devastating choke-hold on the PC market.
According to new data published on Thursday by Gartner, the PC market sustained further losses throughout 2013 as consumers flocked to mobile at an unprecedented pace, especially in the final three months of the year.
“Holiday sales of technology products were strong in the U.S. market, but consumer spending during the holidays did not come back to PCs as tablets were one of the hottest holiday items,” says Mikako Kitagawa, principal analyst at Gartner. “We think that the U.S. PC market has bottomed out. A variety of new form factors, such as hybrid notebooks, drew holiday shoppers’ attention, but the market size was very small at the time. Lowering the price point of thin and light products started encouraging the PC replacement and potentially some PC growth in 2014.”
Worldwide PC shipments totaled 82.6 million units in the fourth quarter of 2013, a 6.9 percent decline from the fourth quarter of 2012.
Gartner confirms that this was the seventh consecutive quarter of shipment decline for the PC market.