Mobile marketing’s time to shine may be here, or at least just around the corner. By 2013, research firm Gartner reports that mobile ad spend will surpass $13 billion. The new report states that this year alone, mobile ads will grow 74 percent to $913.5 million.
But 74% growth this year is nothing compared to the expected explosion of mobile ad spend in 2011 due to an increase in mobile spending from ad agencies and divisions. By 2013, Gartner expects mobile ad spend to surpass $13 billion. Asia-Pacific will lead the growth, followed by North America and Europe, says the report.
Gartner predicts that local-based targeting will be one of the main types of mobile marketing set to take off, with the improvement of GPS technology making location-targeting more appealing to marketers.
The overall growth in mobile ad spend signifies a shift in marketing mindsets all over to embrace all forms of digital strategies. Fueling the growth is the rapid adaption of smartphones such as the iPhone and Blackberry, which Gartner expects to account for 45.5 percent of all mobile phone sales in 2013, up from just over 9 percent in 2008.
Thank you for the post. I am not surprises by theses informations, but where can I read this report ?
Thank you !
@Petit the news is from this original post. Contact Gartner for more information. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112717
Gartner’s forecasts are overly optimistic about mobile ad spend. How they derive the 2013 number of $13B is beyond reason.
If current mobile ad spend is less than $1B per year, even reaching $4B-$5B by 2013 means 100% growth per year.
To reach $13B by 2013 therefore requires at least 300% growth per year.
Smartphone penetration is currently 20-25%. If Gartner expects smartphones to host 50% of the $13B, it’s even more ludicrous. Most of the 4B+ phones on Earth currently don’t even support javascsript. So only SMS text ads are possible.
I’d like to know Gartner’s source for such optimism.
Addendum:
It took the non-mobile Internet 15 years to reach $23B in advertising revenues. And mobile is going to do $13B in four years?