Gene Munster: Cheaper iPhone a Lucrative Catalyst for Apple

Gene Munster Cheaper iPhone a Lucrative Catalyst for Apple 300x300 Gene Munster: Cheaper iPhone a Lucrative Catalyst for AppleWith all the cutting-edge mobile innovations coming out of CES this week, it’s hard to imagine a substantive buzz originating from talk of a scaled back, modestly-priced iPhone entering the market in 2013. But big business may come of such a small move, says one of Wall Street’s most prominent Apple watchers.

This week, speculation surged that Apple is planning an entry-level iPhone to entice emerging markets.

Gene Munster of Piper Jaffray estimates that Apple’s new unsubsidized phone will come with a $200 price tag at some point during 2013. In response, the company may add more than $6 billion to its 2013 bottom line.

Despite the anticipated average selling price of the iPhone falling from $640 to $520, Munster thinks the “inexpensive iPhone” could change the global smartphone market dynamics by a considerable degree.

According to DigiTimes, the new iPhone model will be chiefly aimed at China and other emerging markets, where Apple faces stiff competition from a wave of cheap Android devices.

Stay tuned.

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