Geodelic, a startup that develops apps that come with “search-less search” — meaning the app automatically browses and shows points of interests in your immediate vicinity — has announced it’s received a $7m cash injection as a series B round of financing led by MK Capital, with previous backers Clearstone Venture Partners and Shasta Ventures participating.

Currently available for iPhone and Android, the app lets you swipe through locations to quickly find points of interest, such as restaurants, the nearest ATM or a grocery store for example.  The app also learns what you like based on your previous use, presenting you results based on your so-called “location profile.”  Users get the added benefit of Geodelic’s integration with select reservation and review services like OpenTable.

The company is utilizing it’s growing network to create content-specific mobile guides, which can soon be created by anyone. One example is the Hollywood Walk of Fame, which enables users to discover the attraction, locate their favorite stars and to access photos and biographies straight from the app.  In addition, the company’s technology has been licensed by carriers such as Korea Telecom to allow enterprise customers to quickly deploy mobile guides and to interact with their consumer base.  These so-called “experiences” is how Geodelic is currently earning revenue, though it’s ambiguous at best.

The company has built an authoring system that allows businesses to publish location-triggered content to Geodelic users on the fly and provides detailed, real-time statistics they can use to improve their location-based offerings.  A relevance engine even tracks user behavior, allowing marketers to reach consumers as efficiently as possible at the point of sale.  The Android app has already been downloaded over 500,000 times, and the startup is working on a Blackberry app that should debut soon.