They say truth is stranger than fiction. And this is why.
In what is, unquestionably, the strangest story in the tech space Tuesday, Google has reached a licensing deal with Nestle. For what purpose, you ask?
This has nothing to do with online or mobile advertising, and everything to do with Android.
Google wants to use the name ‘KitKat’ for its next version of Android.
Yes, you read that correctly.
John Lagerling, director of Android global partnerships, tells the BBC that ”this is not a money-changing-hands kind of deal.”
So what’s behind this most peculiar naming exercise?
“One of the snacks that we keep in our kitchen for late-night coding are KitKats. And someone said: ‘Hey, why don’t we call the release KitKat?’ Lagerling adds. “We didn’t even know which company controlled the name, and we thought that [the choice] would be difficult. But then we thought well why not, and we decided to reach out to the Nestle folks.”
“Very frankly, we decided within an hour to say let’s do it,” Patrice Bula, Nestle’s marketing chief, told the BBC.
Give me a break!