According to a new report from IDC, the worldwide smartphone market reached an unprecedented feat last quarter.
In the second quarter of this year, 300 million units shipped for the first time ever — a milestone quarter, says the IDC, and a landmark achievement for the smartphone industry.
vendors shipped a total of 301.3 million smartphones worldwide in 2Q14, up 25.3% from the 240.5 million units shipped in the second quarter of 2013.
Impressively, the dominant smartphone operating systems, Android and iOS, saw their combined market share swell to 96.4% for the quarter, leaving little space for competitors.
“With many of its OEM partners focusing on the sub-$200 segments, Android has been reaping huge gains within emerging markets,” says Ramon Llamas, Research Manager with IDC’s Mobile Phone team. “During the second quarter, 58.6% of all Android smartphone shipments worldwide cost less than $200 off contract, making them very attractive compared to other devices. With the recent introduction of Android One, in which Google offers reference designs below $100 to Android OEMs, the proportion of sub-$200 volumes will climb even higher.”