On Friday, news came to light that Google has added another team of talented industry professionals to its family of acquisitions.
Social prediction startup Behavio is now the property of Google.
Greg Ferenstein of Tech Crunch described the startup as follows:
Instead of intentional online connections, [...] Behavio, looks at how peoples’ location, network of phone contacts, physical proximity, and movement throughout the day can help us predict range of behaviors — anything from fitness to app downloads to mass protests.
“We are very excited to announce that the Behavio team is now a part of Google!” Behavio announced on its website today.
“At Behavio, we have always been passionate about helping people better understand the world around them,” the post continued. “We believe that our digital experiences should be better connected with the way we experience the world, and we couldn’t be happier to be able to continue building out our vision within Google.”
In the comings days we will be shutting down our closed alpha program. Going forward, we will continue to maintain the Funf open source project, and look forward to working on exciting things within Google
As of this writing, it isn’t known how much Google paid for Behavio.