Google – maker of smartphone OS powerhouse Android – is making a power-play to win the hearts and talents of iOS developers everywhere.
Taking the fight for mobile supremacy deep into enemy territory, a new campaign by Google is underscoring the advancements that the Internet search giant has made on the rival Apple platform.
Specifically, Google is out with a new promotional video that attempts to lure top iOS developers into the Android fold by highlighting the ongoing work and achievements made by Google’s iOS specialists.
The latest talent acquisition effort by Google shows that intense competition for smartphone dominance won’t suspend Google’s recognition of top iOS talent. And it certainly won’t deter an effort to draft iOS developers to the other side of the battle.
But will it work? Please weigh in with a thought or comment below.