Before the iPad even drops, every company around has been readying themselves for the mystical device that debuts in a couple day’s time. Providers of mobile advertising have been preparing more so than most, including mobile ad-network Gretstripe, who today announced the future availability of “iFlash,” the company’s flash-based ad-units available for the iPhone, for the iPad as well.
Greystripe has seen a lot of success in allowing brands to create flash-based ads for the iPhone using the company’s proprietary transcoding methods, even though Flash has long been denied by Apple. With the iPad and its increased viewing real-estate, it only makes sense for Greystripe to extend its technology to the new device.
iFlash ads are slightly different on the back-end, but act the exact same way as regular flash-based ads Online, and create the same user-experience. Greystripe claims that its “iFlash” ads see higher clickthrough rates than even online campaigns, with average CTRs above 1%.
While the mobile ad business is in a state of perpetual motion with Google owning AdMob and Apple owning Quattro, it’s a race to see what works and what doesn’t on the bevy of new devices coming down the pipeline. Greystripe has put itself in a nice position with iFlash, that is until Google or Apple one-up them with their own release.




Apple’s iPhone, iPod and iPad do not support Adobe’s Flash video plugin, but Greystripe’s technology workaround essentially interprets and re-encodes Flash files to be viewed for us on those products’ operating systems.